The LA based, but New York founded, brand has released its first Summer look book, and its great. The trippy background showcases the clothes and stays true to the brand’s esthetic. The brand has been growing a presence in the community of female-based brands of the past months. The summer collection, titled Baewatch is cohesive with a pastel galaxy print used to make tees, tanks,shorts, and a lovely bathing suit, that is cut high on the waist. My favorite, and standout, piece is the oversized black muscle-jersey-tee. Very skate, surf, hip-hop.
We’re gearing up for the release of our sneaker collaboration with Reebok. The collaboration sneaker is called the Diamond Ventilators and exudes the name. So to celebrate the launch of the sneaker, the teams at Rime and Reebok would like to hear your Diamond Status stories. We’d like to hear what your goal was and how your dedication aided in reaching it. What was your grind like? Did it come easy? Was it clever? Let us know your strength in taking on fights needed to reach where you are. Many times people give up on their dreams, cast them aside because the road got bumpy. For all the ladies who got their MLK on, all the girls who had a dream and reached it, send in your stories. The founder of RIME shared her own Diamond Status;
After 35 years in the industry, I have finally achieved my diamond status. I have crept my way into the “boy’s club”, the male dominated sneaker industry. I’ve made progress in destroying stereotypes associated with women involved in the business, predictability has never been a part of my personality. Rime is my store. It is not my husband’s. It is not for my son. It is not someone else’s dream. I am not a sporty girl or a tomboy. I am feminine with a badass edge. There is not just one type of sneaker head. I hope I have opened some eyes to what the women’s market is capable of doing. There is a desire for a wide range of products and styles that are available for men to become available to women as well. In the past 8 years, I have opened 2 street-wear boutiques that I currently own and operate. And I have recently began to collaborate and create products that women want to wear. With Reebok, I am the first collaborator to create products with their “She’s Certified” division, which allows influential women to create products for women by women. I hope that my diamond status will only continue to elevate from here.
Thats what Sue had to say about her diamond status. Did you have to break barriers as well? Mic drop before you left a room? Crawl your way to the top? Well, RIME/Reebok are looking to tell 5 female’s stories for a special event (details to follow). Hashtag your story #mydiamondstatus and email it to info@rimenyc.
Agonist is a Swedish perfume brand that has had a rising success since its debut in 2008. Today, Agonist is one of the most sought after and unique brands on the perfume market. Agonist creates unisex fragrances in collaboration with renewed perfumers based on natural ingredients. The brand has a focus on distinct details, artistic expression and raw materials. The brand’s founders, Swedish couple Christine and Niclas Lydeen create natural products inspired by Swedish culture. Abandoning the stereotypical ideas of Swedish minimalism, they veer more towards a darker, melancholic side of Sweden’s heritage, which is apparent in the scents and the images associated with the brand. The fragrances range from a woody White Oud, which has Patchouli, Tonka Beans, White Musk Accord and Amber notes to the sweeter Vanilla Marble, with Persian Almond, White Fig and Madagascar Vanilla. My favorite is the Dark Saphir, inspired by the Sapphire stone, with notes of Violet Leaves, Raspberry, Cumin, Carnation, Jasmine, Vanilla and Gaiac Wood, the scent is a standout on the skin. Agonist has a scent for every taste.
Aimé Leon Dore is a lifestyle brand with an aesthetic that is simple, yet powerful. The New York based brand’s Spring/Summer collection takes inspiration from military functionality. Fabrics for the pieces are Canadian milled french terry and a selection of Japanese fabrics. The fabrics makes the collection of flight and bomber jackets, graphic Tees, beanies and twill pants. The brand’s Pre-Fall collection was designed to compliment their collaboration with PUMA. They stay true to their minimalist aesthetic color scheme with, navy, grey, came, olive, white and tan. The pieces feature small, centered logo prints and the cutoff accents to the denim and sportswear gives a refreshing modern take on dressing. The Pre-Fall collection also includes mesh-lined trenches, waterproof popovers, field jackets and button downs.
Chateau Rouge is a community that is part of the 18th district in Paris. The community is made up of residents and businesses from different African countries. Founder Claire Mostaghanemi, created the line with a vision to bridge traditional African dressmaking styles and contemporary fashion. Each jersey is made of wax and are produced in limited quantities, which gives the items a one of a kind vibe. The jersey’s are definitely statements pieces. The bright colors and prints merged with a slight a athletic feel by doing the branding in white and white stripes on the sleeves is on trend and very refreshing.
Rihanna has already set plenty of records in her career, most No. 1 pop songs in 2013, most digital sales in 2012 and every time she steps out she creates a frenzy with her impeccable style, ranging form glam to tomboy chic. The pop star has just nailed another honor, she is the latest face of Dior. She is the first-ever black spokesperson for the fashion power house. This move by Dior is a remarkable step forward for fashion and the brand. Recently the industry’s insiders have been using their platforms to speak out against the lack of diversity in campaigns and on the runways. Rihanna’s new gig should be celebrated. Dior is a brand that has been around for seventy years and this is the first time that a person of color has been the brand’s ambassador. Raf Simons took over as a creative director at Dior in 2012 and since then he has brought a fresh energy to the brand. Diversity doesn’t come easy in the fashion industry so something like this should be acknowledged. Other brands like Versace, Gucci and Givenchy have all featured people of color as the face of their brands. But there still needs to be more. Magazines and runways are so scarce of diversity that activist and former model agency owner, Bethann Hardison founded the Diversity Coalition in 2013. The Diversity Coalition campaigns for the use for more models of color on the runways. Although there is still a lack of models of color in magazines and ads, the runways have been whiter and whiter season after season, which shows the power structure of the industry. Rihanna is the perfect choice for Dior, her style is edgy and sometimes controversial, but always admired. And she injects that vibe into the ads while maintaining a certain essence of class. Her title as the new face of Dior is long over due, a step in the right direction, and gives hope that there’s more of this to come.
For some time H&M has been collaborating with high end brands, such as Versace, Viktor & Rolf, and most recently, Alexander Wang. The collaborations have caused long lines outside H&M stores on release dates and makes the brands accessible to a larger spectrum of shoppers. The latest collaboration is with French label, Balmain. The label has had a rapidly growing following over the past few years, this could be credited to the likes of Kim.K constantly wearing the label. Or head designer, Olivier Rousteing’s strong social media presence. Rousteing’s designs are very high end with beading and embroideries, paired with a young and sexy aesthetic. He designs for the new generation, that is a mix of couture glamour and streetwear attitude. At the Billboard awards last night, Rousteing announced the collaboration by featuring pieces of the collaboration on his dates for the event, Jourdan Dunn and Kendall Jenner. I’m sure the collection will be gone in the first day.
High schoolers can still apply for FIT’s summer precollege program, which features a multitude of courses for nearly every facet of fashion, from costumes to sneakers! Greg Woodcick, a friend of the Rime family, is teaching a course on “sneakerology” in which students create original sketches, learn about the industry, and research sneaker design. The class is a great way to delve into the process of creating the kicks sneakerheads love to wear.
Complete course listings and further information can be found at fitnyc.edu/precollege
Nike and Liberty team up to bring a a collection featuring the Nike Rifts this summer. The collection features the Merlin print by Liberty from 1972. The print is a geometric, shawl design, that features a playful layout of circles and squares. The print was chosen for its bright colors, stand out pattern and odd design. The Merlin print gives the nike X Liberty Summer 2015 collection a standout appeal. The collection merges past and present to create a very original aesthetic. The hats and jacket from the collection along with the rifts, below, are available at RIME.
Nike is dropping the Air Max 90s OG this weekend. The classic shoe features a white mesh on the toe box, ankle and tongue, with cement grey and black detailing. The highlight of the sneaker is that lovely bright infrared that;s on the eyelets, tongue patch, heel, the Air bubble and the Air Max branding at the ankle. The last few times that the Infrared color way was released, they flew out the stores in no time. So come grab a pair at RIME.