WBW: Married To The MOB Fall/Winter 2015

Married To The Mob’s latest cookbook features the Clermont twins, currently on the Bad Girls Club. The twins exude a sense of MTTM—sexual confidence and mischievousness. The collection is inspired by the back-to-school season, ranging from bold tees, coordinated athletic-gear, like a Namaste B*tch yoga set and coordinated track suits. MTTM doesn’t disappoint, they continue to splatter the clothing with their unique sayings. With a little nod to nostalgia, the collection features a tee with Chloe Sevigny and Rosario Dawson from a scene from the cult classic movie Kids. Even the woven button downs’s are plastered with the phrase Don’t Hold Your Breath. This might be first collection that MTTM has delivered a grown up pieces, which is the mini-dress, yet it is still kept very MTTM by the Bad Motherf*&ker  printed on the chest. The coache’s jacket is a sleek piece of streetwear, made from premium fabric, with ribbing at the wrists and the MTTM logo at the back, along with 212 over the left breast. The collection is true MTTM status.

Clermont Twins shot by Sais TV married-to-the-mob-2015-fall-winter-lookbook-clermont-twins-fashion-10 married-to-the-mob-2015-fall-winter-lookbook-clermont-twins-fashion-2 Clermont Twins shot by Sais TV Clermont Twins shot by Sais TV Clermont Twins shot by Sais TV



PUMA continues their relationship with McQ by Alexander McQueen for fall 2015. The collection features some of PUMA’s iconic silhouettes such as the Disc Blaze and Lance Disc. The season’s aesthetic continues from last season’s prosthetic theme, resulting in futuristic looks. Molded plastic shells, metallic structures and multicolored cables are motifs throughout, complete with premium leather, reflective materials and bright colors. A contrast of finishes blends McQ’s fashion-forward aesthetic with PUMA’s innovative sportswear—which allows the collection to be dressed up or down.



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F.E.S Brooklyn

Attention all young sneaker fans and basketball lovers, F.E.S Brooklyn is the new program for you! F.E.S Brooklyn has three core areas (Fitness, Education, and Sports) aimed to help educate kids ages 10-15 on personal wellbeing, explore different types of industries pertaining to fitness and sports, and hone their athletic abilities (with a primary focus on basketball). The interdisciplinary program is run by a staff of ‘parents’ that specialize in various aspects of the core and industries (including our friend Sean Williams from Obsessive Sneaker Disorder).
More information regarding the upcoming program can be found on their website here:


F.E.S Brooklyn is the perfect program to compliment the upcoming school year!

Wil Fry Fall 2015

Wil Fry’s Fall 2015 collection is a big change from his earlier work. Fry started his career by poking fun at the fashionistas of Tumblr, from behind his computer screen, while inviting them to get in on the joke by buying his limited-edition pieces. Through releases of of over-branded and screen printed clothes, he made a streetwear aesthetic described as troll fashion. The troll fashion aesthetic was a budding time for Fry, as the Tumblr generation clamored to get one of his infamous satirical pieces. He earned a spot in a New York Times piece on Branding. Lately Fry has seemed to have grown up, venturing into the territory of proper, un-ironic clothing. The collection consists of hoodies, T-shirts, and double-layer shorts—excluding any definite branding. The fall collection has a minimalist appeal, with read-fit shirts, outerwear and thermals, all in neutrals. The collection seems to be at the far end of the spectrum of the aesthetic chain that made him a Tumblr-cult-sensation.

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WBW: Jacquemus

Simon Porte is the designer of the line Jacquemus. Season after season Jacquemus has went from commercial to conceptualism. The 25 year old worked at the Commes des Garcon Paris store two years ago. His collections exude avant-garde influence, most likely from his former employer Rei Kawakubo of Commes de Garcon. His collections have incorporated porthole and strap construction, the shirtsleeves sewn onto the front of a dress—an off kilter aesthetic reminiscent of Kawakubo. For his latest collection, Pre-Fall 2015, there’s a vibe of seriousness. The neutral color palette of white, navy and charcoal are perfect to showcase his off-kilter tailoring. Suit jackets are asymmetrical and white poplin button downs fall off the shoulder and topped with a ribbed knit tube. Jacquemus pieces could be best suited worn separately, like the coat with the big buckle. And if you take the baggy pajama pants and turtleneck sweater with the bra top over it apart, each piece could be used for a much less statement look. The pieces of the current collection are much more timeless than his previous collections. Every season theres something different, it’ll be interesting to see what he does next.

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Rime Raffle: Yeezy Boost 350!

Rime Yeezy Boost 350 Raffle


Today we are doing a raffle for the upcoming Yeezy Boost 350 release in both of our stores. Visit Rime East from 2pm-5pm & Rime Brooklyn from 4pm-6pm for a chance to reserve a pair. One entry/pair per person and you must have a valid ID to qualify for raffle. Good luck!


AMXANDER is an Australian menswear brand that gives menswear a modern twist by mixing traditional design with new textures and techniques. The brand’s collections are based around themes instead of being seasonal collections. Their clothes are of classic menswear silhouettes, like tee shirts and sweatshirts, while each collection uses distinct prints, textiles and other techniques to create the theme that the collection is named after. With collections revolving around digital manipulation or a houndstooth motif, the clothes always feel fresh and wearable. The brand uses different media forms to create prints, from paint to water color, while focusing on texture in the fabrics. Oversized also seems to be a strong aesthetic for the brand. Their denim hooded coats and denim tee-shirts with elasticated waistbands are stylishly fashion forward. AMXANDER is creating clothes as a self expression, to give men bold streetwear basics.

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adidas Gives Stan Smith An Update

The Stan Smith is a classic sneaker that works with everything. adidas Originals have created a new take on the iconic footwear for Fall. The sneaker will come in a mid version. The Stan Smith since its release in 1971 has always been sold as a low. The design sticks to the classic look of the original—white leather with colored heel, matching branding on the tongue, and an off white sole. There are three color ways, the original white and green,  black and snake in the classic placement of colors, while the white and snake color way placement is a bit more over the top with the snake print taking over the inner half of the shoe. Although the update adds some energy to the classic, the functionality of the classic has its roots as a tennis shoe.

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WBW: The Perfect Beach Bag

Summer will soon be gone, but for those who haven’t made their way to the beach this summer yet because of not having the essential beach bag for the excursion, there is the TRUSS beach bag. Elise Durbecq and Gillian Tozer are the designers of TRUSS. When they travelled to Oaxaca, Mexico they were inspired by the woven bags that frequented the region. TRUSS decided to partner with local weavers to bring the bags back to the States. The bags are made from recycled plastic, which stands against the elements of the beach—water and sand. The bags are a cool modern update on the classic beach bag, but aren’t limited to just that. City slickers can even carry the bags all year round, they’d look great with a long over coat and jeans, a tee and sneakers for an errands day, or brunch. A portion of the bags sales also goes towards help in developing the local communities of Oaxaca. Chic, versatile and for a good cause.AH_141122_160 AH_141122_112


French Style.

There’s nothing like summer in Paris, and the style of the french. The weather has been exceptional, especially compared to NYC’s humid summer days. French style is eclectic and is driven by the individual’s personality. What seems to be staples in every french girl’s closet is black eye-liner, red lipstick and neutral colors. While the younger girls aren’t afraid of white denim shorts, ripped jeans and sneakers, the ladies of Paris love their black, especially black skirts that reach the knees, whether its a slim pencil skirt or one that balloons out, they’re all about it. And at any age they all love their black stilettos. In quintessential French style, monochrome is appropriate at all times, in any form. Black and whites are done in solid pieces together—black shirt white bottoms, or vice versa, but stripes and polka dots seem to be all the rage. Theres also a lot of juxaiposiuton, items and styles are paired together in unexpected ways, such as evening gowns, or dresses paired with sneakers. Ankle boots in suede, leather and adorned with buckles are worn with practically everything, a girl can be seen in a band tee with basketball shorts and a pair of ankle booties and it’ll look more like perfection than a WTF moment. So what makes these style choices stand out? It can’t just be the clothes. Many people around the globe can get their hands on the same pieces. What it is is confidence, every girl wears what she wants and owns it, in true French fashion.

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