Staple X Naturel Capsule Collection

Staple is known for their collaborative projects, from New Balance to Kangol,  and even Shake Shack. Yes the burger joint. Now they’ve teamed up with DC based artist Naturel.  The neo-cubist’s work is inspired by Hip-Hop, not just the music, but the culture. So the marriage between street-wear inspired brand, Staple and the Hip-Hop culture infused artist, Naturel, seems to be a right fit. As Staple drops the limited line which showcases Naturel’s  sharp edged and straight lined interpretations of  Biggie, roses and even Staple’s pigeon logo, we’re already hoping for more collaborations between these two.Processed with VSCOcam with c1 preset Processed with VSCOcam with c1 presetProcessed with VSCOcam with c1 presetProcessed with VSCOcam with c1 presetProcessed with VSCOcam with c1 presetProcessed with VSCOcam with c1 presetProcessed with VSCOcam with c1 preset

The limited edition pieces are at rime, now. Come pick up a few pieces before they’re all gone.

Thanksgiving Treat

Instead of getting trampled by a crowd of people at Target or Walmart on Black Friday come in and pick up these babies. The  essential East Coast sneaker has become even more New York with its Knicks inspired orange and blue theme. Every New Yorker should have these, and if you’re just visiting, cop them too. In the words of Wale; “foamposites if you aiint got em then you penny-loafing!” So come in and get them on the 26th so you have some crisp footwear to wear to thanksgiving dinner. 

IMG_6498 IMG_6501 IMG_6500 IMG_6503Available 11.26.14 at both rime locations.

Rime Event Recap: Adidas X Rita Ora Launch

If you missed our Adidas X Rita Ora launch event, shame on you, but don’t worry there’ll be more events to come. The shop was packed with every one trying to get their hands on the new collaboration between the pop star and Adidas. Dj Quiana Parks spun some happening tunes while party goers danced, chat it up with each other and shopped. Check out the photos below of the event, and be jealous you missed the madness that is a rime event.


IMG_1519editedShoulder to shoulder. Everyone trying to get their hands on the goods.

IMG_5310editedFounder and Owner Sue with her rime girls. Stop by, say hi, stay a bit and check out the collection.

Everyone was getting into the groove. Must’ve been the champagne.


 Shop manager  Frankie getting some tips on how to get a party started from Dj Quiana Parks.


Two top bitches showing support. Sue, rime founder and owner, with Married to the MOB’s founder and CEO Leah. More than likely they discussed how they’re conquering this male dominated market.

Rime Music: Rita Ora


Shoutouts to Rita Ora! Stop by our Brooklyn store tonight at 7pm for the Rita Ora x Adidas Launch Event.

Rime Events: Adidas x Rita Ora Launch Event

Adidas x Rita Ora RimeNYC

Rime Love: Khary Durgans in Staple 2014 Holiday Lookbook

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Check out our web manager/rapper Khary Durgans in Staple’s new holiday lookbook on Hypebeast: here.

New At Rime: Moose Knuckles Winter Jackets

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We are proud to announce that we now carry Moose Knuckles jackets! Based in Canada, Moose Knuckles specializes in quality light and heavy outwear for all seasons. We are currently stocking their winter gear in both of our stores and to make a long story short, they are dope. Come by the store and check them out… or nah.


You can also find Moose Knuckles jackets on our website.

Rime x Supra: Cancer Awareness In Store Event





Your family at Rime would like to cordially invite you to our Breast Cancer Awareness event with Supra Footwear at our Brooklyn store. We have teamed up with Supra for a night dedicated to the ongoing fight against Cancer and to celebrate the limited release of Supra’s Pink Party Skytop sneaker. There will be FREE drinks, dope music, and all around good vibes so come out and have some fun. All purchases over $100 come with a free Supra x Mizo water bottle.


Date: Tuesday, October 14th

Time: 7-9pm

Location: 157 Smith Street Brooklyn, NY (Rime BK)


ASICS is an acronym derived from the Latin phrase, Anima Sana In Corpore Sano. A sound mind in a sound body Staying true to the philosophy by Which It was founded, every ASICS innovation, every concept, every idea is Intended to create the best product. This year the veteran brand returns to Rime in classic silhouettes to advance your fresh.

Asics Gel Spotlyte sports the Dream Team-centric color way. The pair features some gold throughout to nod at America’s 1992 win and is available now at Rime.


Onitsuka Tiger introduces a new hiker/runner hybrid this fall with the Harandia MT. Designed to work just as well as for casual wear as hitting the trail, the Harandia MT features a mid-top cut constructed in a blend of suede, mesh, and ripstop nylon for a sporty yet utilitarian aesthetic. Also available at Rime brooklyn.


Ylati footwear has been designed in 2011 by the intuition and passion of two friends with more than 10 years experience in the footwear industry and with a great interest for sneakers.

The Ylati designers have now created a shoe able to express new rhitms and new social status…Footwears that can be worn in the office or in the free time.

Keeping on following the brand philosophy, Ylati is enriching its fashion contents realizing more and more comfortable and fashionable shoes, made of leather, nabuk, chamois; unique sneakers that can used in different contests and for all occasions.

Ylati footwear is made of high quality materials and hand made in Italy. Shop both colorways and additional styles from the collection today.



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