Rime

Nike Air More Uptempo Knicks

Although the sneaker was never worn by a Knick during the ’90s, the Nike Air More Uptempo Knicks sneaker is inspired by the classic Chicago Bulls and New York Knicks rivalry in the ’90s, more so between Pippen and Ewing, as the sneaker boasts the number 33, which was worn by both players. Featuring a white leather upper with royal blue AIR lettering on the sides, while orange accents are found on the tongue, heel and outsole to complete the NY Knicks theme. Scottie Pippen and Patrick Ewing’s 33 is embroidered on the heel to complete the look. The release keeps that classic ’90s basketball sneaker look in tact. These will be available at rime locations on September 21st.

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Nike Air Max 1 OG Anniversary

To celebrate the 30th anniversary of the Air Max, Nike is re-releasing the iconic shoe in it’s original design. This silhouette is one that has been released and revamped several times, yet it still garner as much attention as a new silhouette. The original release happened on Air Max Day, but Nike is giving fans of the silhoutte another chance to grab it. The revolutionary sneaker , famous for its visible air bubble, will be released in the notable University red color-way. these will be available at rime locations September 21st.

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Adidas SPEZIAL Fall/Winter 2017

The SPEZIAL line by adidas is is inspired by the brand’s archives and its history of subculture influence. The collection is all about recreating iconic adidas silhouettes. The latest offering from the SPEZIAL collection adds clean, contemporary appeal to classic designs, from adidas’ sport and leisure heritage, resulting in a range of casual apparel and footwear that offers iconic appeal with classic craftsmanship and style. Archived bomber jacket silhouettes and reimagined workwear jackets to lightweight down vest and a track suit are stand outs. The footwear includes the Tobacco model and the Intack and Spiritus models. 

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Nike SF AF-1 Mid Ivory/Mars Stone

The SF AF- 1 Mid brings a unique and updated look to the AF-1. Inspired by military functionality, the new SF design features a mid-cut collar with dual heel zippers, for an easy on and off system. The sneaker also has a removable collar strap that elevates the utility inspiration. The leather and mesh upper is done in a clean Ivory-white while the Mars Stone color covers the sole unit and can be found on the side panel branding. These are currently available at rime locations.

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Selena Gomez Is PUMA’s Latest Brand Ambassador

Selena Gomez is the news brand ambassador for PUMA, a roster that includes boyfriend  the Weeknd and Kylie Jenner. The singer/actress revealed the new partnership with the brand hand-in-hand with her debut campaign, modeling the upcoming Phenom silhouette. The news of the collaboration comes on the heels of Gomez’s public announcement that due to lupus complications she had undergone kidney transplant, this sort of transparency allows for Gomez to be relatable but forms a connection with consumers. It’s also the singer’s second design collaboration, her first was a successful Selena Gomez for Coach campaign and collection. Unlike her boyfriend The Weeknd, who designed his own XO Parallel shoe, Gomez’s collection seems to more focused on athletic wear separates, like sports bras and velour tops.Screen Shot 2017-09-18 at 5.55.46 PM Screen Shot 2017-09-18 at 5.49.15 PM

PUMA Ignite Evoknit Hypernature

PUMA’s distinct IGNITE evoKNIT Hypernature provides a knitted upper for form fitting comfort and a a high cooler for a fresh look. A TPU piece and support strap stabilize the heel by locking it onto the platform, while seamlessly bonded overlays increase comfort. The three-colored knitted textile upper adds a bold look, while the Chevron flex grooves gives a premium look and smooth stride. The sneaker’s innovation is rooted in comfort but that same innovation lends to the contemporary look of the shoe. These are currently available at both rime locations. 

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YouTube Red Launches A Reality Show For Sneaker Designers.

Google is aware of how much of a powerhouse YouTube is, creating YouTube Red, a paid monthly subscription service that has allowed for an elevated viewing experience, like shows. YouTube’s latest is a reality show for the next generation of sneaker designers, called Lace Up: The Ultimate Sneaker Challenge. Created by PENSOLE founder D’Wayne Edwards, the eight episode show features footwear designers from around the world, that battle it out in teams. The designers complete challenges to create the next great sneaker. Special guests and judges include Fetty Wap, Stan Smith, Eddie Huang and more. The designers are competing for a chance at design opportunities at adidas, and their own limited edition James Harden sneaker. 

Nike’s Los Primeros Collection

Nike is celebrating Latin Heritage Month with the Los Primeros collection. Latin Heritage Month is celebrated from September 15 to October 15, and Nike has decided to release the four silhouettes of the collection over the time of the month. Each model is created in partnership with four Latino street artists. Each sneaker comes with special graphics on the upper as well as the accompanying shoe bags. Rime is set to release the Air Max 1 on September 15 and the Cortez on the 22nd. The Air Max 1 is reworked by Chilean artist WASAFU, whose murals can be found around Santiago Chile. His signature style comes from his coupled passion for art and architecture. Inspired by nomads, particularly the On a People of Patagonia, who for centuries have migrated from unforgiving conditions seeking opportunity and hope. WASAFU’s artwork on The Air Max 1 is a representation of their self-expression through ceremonial body paint. The bold red and white stripes contrasts nice against the clean white and grey geometric pattern. Another Chilean artist takes over the rework of the Cortez silhouette, INTI takes his name from the Incan sun god and the Quechua word for the sun, as a homage to his Chilean roots. His work reflects the cities of Chile, where expressive Latin music and chaotic cityscapes allows art to thrive. His design on the cortez is made of patches and symbols of different cultures of the Americas, coming together in on design, depicting the American continent as a single territory. The all over purple pattern is broken up by black suede accents, a solid purple Swoosh and the artist’s name on the heels in white. The WASAFU Air Max 1 is available at rime locations on September 15 and the INTI Cortez is available on the 22nd. 

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Women’s New Balance 574 Sport

New Balance’s latest silhouette the 574 Sport, an update on the 574 silhouette, has a Fresh Foam sole design which has a high-level of comfort and stability. The silhouette is versatile with progressive styling that stays true to the brand’s performance roots. The update includes heathered stretch mesh for breathability on the toebox, while its use across the bootie collar adds a refreshing new element to the silhouette and with the suede combination elevates the lifestyle aspect of the sneaker. The old-meets-new approach brings depth to the lifestyle sneaker. New Balance has mastered the art of combining the company’s performance heritage with contemporary styling. These are currently available at both rime locations.

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The New It Shoe, The Nike Cortez.

The Nike Cortez silhouette is one of those vintage silhouettes making a comeback, even Vogue.com saw the sneaker coming back around. Stan Smith’s has been the retro sneaker of choice, but with the likes of It Girl Bella Hadid fronting the latest Cortez campaign celebrating the 45th anniversary of the shoe, the sneaker has been showcased to a new set of consumers, who will love it just as those in the 70s did. Since it’s debut in 1972, the innovative running sneaker was loved with its simplicity, durability and comfort. Like the Stan Smith, that has garnered love from the fashion set, the Cortez is loved for its understated design and comfy feel. The sneaker has been a favorite of runners, part of television shows and movies, like Forrest Gump, it also has a cultural significance in West Coast hip-hop street style. What makes the Cortez so great is its versatility, which is seen in the latest campaign with Bella, as she lounges in a car wearing a slip dress with the Cortez or riding a skateboard, much like that famous picture of Farrah Fawcett wearing the same silhouette on a skateboard back in the day. What propels the Cortez silhouette on the same level as the Stan Smith is its ability to be versatile, to look cool with a suit, jeans or a dress. rime locations has iterations of the Cortez silhouette.

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