Selena Gomez Design Debut With PUMA

PUMA and Selena Gomez’s partnership started last year with campaigns for the revamped Phenom silhouette and  the IGNITE Flash. Gomez has now tried her hand at designing footwear for the activewear brand on her first ever collaborative sneaker, the Phenom Lux. The sneaker is designed to transition from the gym to the street effortlessly. The sneaker is done in white leather with gold accents, specifically the removable gold anklet. The IGNITE Foam middle creates a kinetic foot mold that curves to the foot of the wearer. Exclusive to the release are matching caged socks in the same clean white as the sneaker, that extends to the lower calf. The socks and sneaker exude Gomez’s sleek, cool-girl style.Screen Shot 2018-03-29 at 2.16.53 PM Screen Shot 2018-03-29 at 2.16.44 PM Screen Shot 2018-03-29 at 2.16.32 PM Screen Shot 2018-03-29 at 2.17.08 PM

Selena Gomez’s Latest PUMA Campaign

Sean Gomez poses on a penthouse rooftop for her latest campaign with PUMA. Wearing the brand;s leggings, tank and sports bra, she debuts the Ignite Flash. The sneaker is part of PUMA’s “En Pointe” spring collection, which Gomez is spearheading. The line represents confident women while considering a busy lifestyle. The latest training sneaker, focuses on technology and is meant for long training sessions thanks to its evoKnit and Ignite foam features. The sneaker is lightweight, constructed with a clean white cover and evoKnit technology over an IGNITE-sole.

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Selena Gomez And PUMADebut Their relationship With The Phenom

In September it was revealed that Selena Gomez would be PUMA’s latest celebrity designer, taking on a role similar to Rihanna’s with the brand as collaborator and creative director. The debut of their collative relationship is Selena as part of the Phenom campaign. The edgy, high-top Phenom sneakers are built to support intense workouts. The lightweight sneakers  are made with breathable mesh and a soft, cushioned sole. A hight top mono mesh collar extends above a lightweight IMEVA midsole, while the exaggerated rubber wrap-ups near the toe cap can withstand training wear and tear.Screen Shot 2017-11-22 at 3.12.52 PM Screen Shot 2017-11-22 at 3.13.00 PM Screen Shot 2017-11-22 at 3.13.08 PM

Selena Gomez Is PUMA’s Latest Brand Ambassador

Selena Gomez is the news brand ambassador for PUMA, a roster that includes boyfriend  the Weeknd and Kylie Jenner. The singer/actress revealed the new partnership with the brand hand-in-hand with her debut campaign, modeling the upcoming Phenom silhouette. The news of the collaboration comes on the heels of Gomez’s public announcement that due to lupus complications she had undergone kidney transplant, this sort of transparency allows for Gomez to be relatable but forms a connection with consumers. It’s also the singer’s second design collaboration, her first was a successful Selena Gomez for Coach campaign and collection. Unlike her boyfriend The Weeknd, who designed his own XO Parallel shoe, Gomez’s collection seems to more focused on athletic wear separates, like sports bras and velour tops.Screen Shot 2017-09-18 at 5.55.46 PM Screen Shot 2017-09-18 at 5.49.15 PM

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