Victoria Beckham And Reebok Collaborate

Victoria Beckham has been a style icon since her days as a spice girl, and after, creating a label that is chic and fashion forward. The Victoria Beckham label takes on the Spice Girl’s “Posh” sensibility, with cutting edge trend-setting pieces that are effortless, and exude expensive. For her collaboration with Reebok the designer offers men’s, women’s and unisex styles across apparel and footwear. Beckham drew inspiration from her transatlantic living experience between Los Angeles and London, where laid-back Californian spirit meets reminded British tailoring.  The range offers contemporary performance and street-wear pieces, that easily go from the gym to the streets. The pieces reflect Beckham’s aesthetic with her own line, consisting of clean silhouettes constructed out of elevated fabrics that are branded with subtle graphics. Mixing a relaxed street-wear attitude with the technical performance of sportswear, the pieces maintain a minimal aesthetic of the VB brand. Each piece is designed to adapt and transition with the body for the optimum workout, while being fashion-forward and seamlessly blending in with any wardrobe. The color-palette is a blend of silver, camel and grey with pops of orange. 

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Reebok x Rime Diamond Ventilator In Store today!

Come celebrate its release at Rime Brooklyn tonight from 6-9pm!



Agenda and Axis


The last two weeks have been filled with many brands and friends, both new and old. In both Las Vegas and New York, it was exciting to discover new brands to bring to you guys as well as reconnect with withstanding ones. Favorites like Mitchell and Ness and Diamond Supply Co. have fun lineups for both guys and girls coming soon. Champion even gave away I.D reverse weave sweatshirts (that came in handy when we came back to New York.) Some new brands will be arriving this year, like Aape by A Bathing Ape and Cupcake Mafia. We even stopped by our friends at Reebok to hear some very exciting news about our Collab launching this Summer, so stay tuned for future developments!

Melody Ehsani X Reebok Ventilator

Melody Ehsani is the first woman to collaborate with the Reebok classic. The design is inspired by women. The shoes come with three different lace color options—black, aqua and snake print. Which gives females various options, either all together for a very 90s effect or separately. Ehsani says “the shoes are audacious and unapologetic in their boldness, portraying the paradox of beauty and danger, the hopefulness of love and the contrast associated with the python print”; much like the women she admire. The low top sneaker, is taken over by a water color snake print and snake embossed leather. It also comes with handwritten inspirations, from Melody herself, on the inside lining and the removable eye lace locks can also be used as jewelry.

eshani1 eshani2 eshani3 eshani4Available at Rime.


Melody Ehsani x Reebok Pump Omni Lite Release Info


#LadiesFirst: The Melody Ehsani x Reebok Pump Omni Lite will release tomorrow morning at our Brooklyn location. Purchases may be completed with cash or debit only.

#RimeStyles: Melody Ehsani x Reebok Pump Omni Lite ME

RimeStyles: Melody Ehsani x Reebok Pump Omni Lite

Stay behind the scenes in a tapered sweat pant, simple fleece hoodie and lay the icing on the cake with a smooth biker jacket. Stay warm with a classic beanie and knit scarf. There’s really no room for error with this look but you may want to exercise your layering capabilities. Unless you’re being chauffeured of course.

Reebok Shaq Attaq “Brick City”

The Reebok Shaq Attaq ”Brick City” pays homage to Shaq’s hometown of Newark, New Jersey dubbed Brick City for its gritty street atmosphere. The “Brick City” marks the 10th shoe released under the former NBA players name this year. Its safe to say he’s ending the year strong.



View the official Shaq Attack “Brick City” below and purchase your Shaq’s at both Rime locations and online for its release today.


Do you remember the year Allen Iverson was draft for NBA?. Of course you do. How can we forget the 6 foot shooting/point guard from Georgetown being a No.1 overall draft pick back in 96′, who showed amazing performance within his first year in the 76ers giving him Rookie of the year in 97′ and in horror to one of NBA greatest players of all time. Reebok releases to you the fans Reebok Question Mid titled “Number 1 Draft pick”. Surely a must grab for you Iverson Fans. Rime will be selling these in store only at both location for retail price $125. For inquiries be sure to call or email us.

All That Glitters is GOLD: Melody Ehsani x Reebok Betwixt Mid

“Lady sneakerheads and fashionistas rejoice! Reebok Classic and celebrity jewelry designer Melody Ehsani have teamed up again to bring ladies the hottest fashion accessory of the year – the Reebok Classic M.E. Betwixt Mid.   Complete with a studded heel and metallic upper, the latest Reebok x M.E collaboration was built for only the most street chic.   The incredibly popular 2012 Reebok Classic x Melody Ehsani Betwixt Mid sold out in just a few hours so pairs of the golden version will go very fast, get them while you can! The Reebok x ME Betwixt Mid will be available in-stores on August 2nd for $150.”

Check the footage below of the official footage from the release party in the city of angels.

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