Big Sean’s Debut Collaboration Collection With PUMA

Big Sean and PUMA’s spring/summer 2018 an elevated take on streetwear staples like hoodies, t-shirts and pants.  The collection is a nod to the rapper’s hometown of Detroit, as there’s a touch of the city on every piece with Detroit inspired embroidery.  There’s a reimagined Detroit take on the T7 Track Jacket, a modern update on the clyde, a classic coach jacket and a branded hoodie. The apparel pieces are functional while elevated by the use of  tonal fabric clashing, like soft satin and nylon or velour with premium double knit materials. There’s also an updated suede model as part of PUMA’s Suede 50th anniversary. The sneaker features premium suede upper accented by perforations with the Detroit rapper;s branding signature on the sides and heel tab in green, white and blue, as the matching laces and clean white sole support the bootie addition to the updated silhouette.The collection has an effortless laid back cool vibe, due to the simple silhouettes and a color palette that easily works with any wardrobe.Screen Shot 2018-03-07 at 5.39.25 PM Screen Shot 2018-03-07 at 5.39.44 PM Screen Shot 2018-03-07 at 5.40.09 PM Screen Shot 2018-03-07 at 5.40.19 PM Screen Shot 2018-03-07 at 5.39.34 PM Screen Shot 2018-03-07 at 5.39.56 PMbig-sean-puma-spring-summer-2018-collection-1 big-sean-puma-spring-summer-2018-collection-4 big-sean-puma-spring-summer-2018-collection-5Screen Shot 2018-03-07 at 5.30.52 PMScreen Shot 2018-03-07 at 5.27.22 PM Screen Shot 2018-03-07 at 5.27.03 PM Screen Shot 2018-03-07 at 5.27.11 PM Screen Shot 2018-03-07 at 5.27.41 PM


Selena Gomez’s Latest PUMA Campaign

Sean Gomez poses on a penthouse rooftop for her latest campaign with PUMA. Wearing the brand;s leggings, tank and sports bra, she debuts the Ignite Flash. The sneaker is part of PUMA’s “En Pointe” spring collection, which Gomez is spearheading. The line represents confident women while considering a busy lifestyle. The latest training sneaker, focuses on technology and is meant for long training sessions thanks to its evoKnit and Ignite foam features. The sneaker is lightweight, constructed with a clean white cover and evoKnit technology over an IGNITE-sole.

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PUMA’s Golden Suede

PUMA’s Suede silhouette has been around since the late ’60s and has become an iconic stand out silhouette. Seen on the courts to ’80s b-boys, the Suede has been worn by icons and influencers of every generation and it has stayed classic through it all. Its design is legendary, while conveying an attitude thats bold and unwavering. In honor of The Suede’s 50th anniversary, PUMA has been releasing exclusive Suedes, and will continue to do so over the course of the year. The latest release is the Golden Suede. PUMA does gold well, as seen with its collaboration with rime’s gold wedge. The Golden Suede is done in a metallic gold leather upper, with matching laces, a “1968″ stamp at the heel and a “50″ tongue logo. The white sole adds to the clean decadent overall look of the sneaker. These are currently available at rime locations and here at the online shop.366341_01 Puma_Classic_Suede_50th_Gold_-_Gold_-_366341-01-3_grande

Diamond Supply Co. And PUMA’s Spring Summer 2018 Collaboration

After the success of previous collaborations from Diamond Supply Co. and PUMA, the duo are pack with a full on spring/summer 2018 collection of footwear and apparel. Spearheading the drop are the iconic PUMA Suede and Clyde silhouettes that reflect both sport and lifestyle, as represented by both brands. The capsule will be split into two drops, with the first taking inspiration from skate-wear, using materials, textures and colors, for an authentic feel with an overall retro aesthetic, taking inspiration from ’70s and ’80s skate culture. A revamped take on PUMA’s teamsport global graphic are seen on key pieces. The footwear take on the West Coast skate brand’s aesthetic and colors. Screen Shot 2018-01-17 at 4.19.58 PM Screen Shot 2018-01-17 at 4.19.37 PM Screen Shot 2018-01-17 at 4.19.44 PMScreen Shot 2018-01-17 at 4.17.40 PM Screen Shot 2018-01-17 at 4.18.30 PM Screen Shot 2018-01-17 at 4.18.09 PM Screen Shot 2018-01-17 at 4.17.29 PM Screen Shot 2018-01-17 at 4.17.50 PM Screen Shot 2018-01-17 at 4.18.02 PM Screen Shot 2018-01-17 at 4.18.20 PM Screen Shot 2018-01-17 at 4.18.38 PM Screen Shot 2018-01-17 at 4.18.52 PM Screen Shot 2018-01-17 at 4.19.09 PM Screen Shot 2018-01-17 at 4.19.01 PM Screen Shot 2018-01-17 at 4.19.25 PM Screen Shot 2018-01-17 at 4.19.30 PM

Selena Gomez And PUMADebut Their relationship With The Phenom

In September it was revealed that Selena Gomez would be PUMA’s latest celebrity designer, taking on a role similar to Rihanna’s with the brand as collaborator and creative director. The debut of their collative relationship is Selena as part of the Phenom campaign. The edgy, high-top Phenom sneakers are built to support intense workouts. The lightweight sneakers  are made with breathable mesh and a soft, cushioned sole. A hight top mono mesh collar extends above a lightweight IMEVA midsole, while the exaggerated rubber wrap-ups near the toe cap can withstand training wear and tear.Screen Shot 2017-11-22 at 3.12.52 PM Screen Shot 2017-11-22 at 3.13.00 PM Screen Shot 2017-11-22 at 3.13.08 PM

The Weeknd And PUMA Third Drop For Fall/Winter 2017

PUMA and The Weeknd drop their third installment of their fall/winter 2017 collection. The latest capsule is inspired by the military, and features a kimono, bomber jacket, hoodies, t-shirts, various accessories and the PUMA x XO Parallel sneakers. Centered around the military theme, the sports inspired pieces have a contemporary street-wear look. Oversized silhouettes have military details, with luxe embroidery and cut-and-sew elements. The range is made of premium materials, with the duo doing a twist on the Parallel sneaker. The medium-high sneaker boot is made entirely of Italian nubuck leather, and features the brand’s IGNITE cushioning technology, complete with an expanded formstrip. PUMA x XO branding complete the look.Screen Shot 2017-11-15 at 7.03.35 PM Screen Shot 2017-11-15 at 7.03.54 PM Screen Shot 2017-11-15 at 7.05.18 PM Screen Shot 2017-11-15 at 7.05.28 PM Screen Shot 2017-11-15 at 7.05.47 PM Screen Shot 2017-11-15 at 7.05.58 PM Screen Shot 2017-11-15 at 7.06.19 PM Screen Shot 2017-11-15 at 7.06.50 PM Screen Shot 2017-11-15 at 7.07.06 PM Screen Shot 2017-11-15 at 7.07.34 PM

PUMA And Trapstar Collaborate Again

London based brand Tapstar and PUMA collaborate on a sportswear and footwear capsule collection inspired by soccer. The apparel take inspiration from PUMA’s archived soccer gear. A minimalist color palette offers a clean look for the apparel  range, that features jerseys to track pants with stripe details.  Tapster also revamps PUMA’s latest sneaker silhouette, the TSUGI, for the  PUMA x Tapstar TSUGI.Screen Shot 2017-11-04 at 3.18.46 PM Screen Shot 2017-11-04 at 3.19.08 PM Screen Shot 2017-11-04 at 3.19.18 PM Screen Shot 2017-11-04 at 3.19.25 PM Screen Shot 2017-11-04 at 3.19.32 PM Screen Shot 2017-11-04 at 3.19.39 PM Screen Shot 2017-11-04 at 3.19.49 PM Screen Shot 2017-11-04 at 3.19.57 PM Screen Shot 2017-11-04 at 3.20.37 PM Screen Shot 2017-11-04 at 3.20.46 PM Screen Shot 2017-11-04 at 3.20.56 PM Screen Shot 2017-11-04 at 3.21.10 PM

The Weeknd X PUMA Deluxe Denim Collection

The Weekend is no stranger to collaborations, and his partnership with PUMA is a soaring one. The second major line by the duo is highlighted by bold items like the olive-green take on the sneaker boot, the Deluxe Drop focuses on offering the best denim. The duo definitely highlight the musicians Canadian roots with the simple all-denim everything aesthetic, usually called a Canadian Tuxedo. Although the tastefully-branded denim pieces shine, there are also hoodies, tees and tanks. Jackets are deconstructed, jeans and jackets sport the same wash and rounding out the range is a baseball cap and duffle bag. 

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Selena Gomez Is PUMA’s Latest Brand Ambassador

Selena Gomez is the news brand ambassador for PUMA, a roster that includes boyfriend  the Weeknd and Kylie Jenner. The singer/actress revealed the new partnership with the brand hand-in-hand with her debut campaign, modeling the upcoming Phenom silhouette. The news of the collaboration comes on the heels of Gomez’s public announcement that due to lupus complications she had undergone kidney transplant, this sort of transparency allows for Gomez to be relatable but forms a connection with consumers. It’s also the singer’s second design collaboration, her first was a successful Selena Gomez for Coach campaign and collection. Unlike her boyfriend The Weeknd, who designed his own XO Parallel shoe, Gomez’s collection seems to more focused on athletic wear separates, like sports bras and velour tops.Screen Shot 2017-09-18 at 5.55.46 PM Screen Shot 2017-09-18 at 5.49.15 PM

Kylie Jenner And PUMA’s Latest Campaign

The young make up mogul continues her relationship with sportswear brand PUMA with their latest campaign. In one shot she sports the Fierce Strap Swan, which is a demi-high trainer that delivers a combination of performance technology and stand out design that features a lightweight and soft oil-slick mesh material with a combined matte and shine finish. It has a special wrap upper with a strap closure for a supportive fit, additional heel thickness, a pivot point for easy 360-degree movement and solid rubber outsole pods for full traction without being weighed down. The sneakers are also part of PUMA’s new Swan Pack, which is a collaboration between the brand and the New York City Ballet. In the other shot she’s wearing the PUMA Fierce, a silhouette she’s worn before in the campaigns but this time she models it in a new color-way. The campaign displays the PUMA footwear silhouettes’ sleek looks.

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