Rime

Selena Gomez Debuts PUMA’s New DEFY Training Sneaker

Selena Gomez is back to unveil PUMA’s latest silhouette, the DEFY. The brand ambassador sports the gym friendly sneaker in the campaign. The new training sneaker features a white knitted upper that’s comfortable and breathable, with ultimate support that fits the foot perfectly. PUMA’s signature Formstripe is outlined on they lateral side in a mint green, that contrasts against the minimalist white upper. The pull tab on the tongue and branded details turquoise hue flows into the heel. Jagged hits of black accent the midsole into the upper, which also adds an edge to the practical sneaker. A chunky, textured monochrome midsole finishes off the overall look of the sneaker, with the PROFOAM sole providing premium cushioning and comfort.Screen Shot 2018-05-06 at 11.02.28 PM Screen Shot 2018-05-06 at 11.02.42 PM Screen Shot 2018-05-06 at 11.02.58 PM Screen Shot 2018-05-06 at 11.03.11 PM

Rihanna And PUMA’s Latest, The Fenty Avid.

Rihanna and PUMA continue their lucrative partnership withe the release of the Fenty Avid. The footwear is another unique addition to the duo’s popular FENTY collection. The Silhouette is a casual shoe, hybrid shoe, part sneaker, part sandal. The low top silhouette has a gap between the toe box and the rear which gives it a distinct look, allowing for a coolant comfortable wear. The lacing system is an innovative bungee cord pull tie that are adjusted using a barrel-style lock. Other detais include the criss-cross straps over the toe-bed. A trail inspired outsole rounds out the look of the lifestyle shoe. In two color ways, the teal has red PUMA branding, while the cream and black has subtle teal accents with even subtler hits of red on the heel and tongue. These are available at rime locations and can be found here at the online shop.

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Selena Gomez Design Debut With PUMA

PUMA and Selena Gomez’s partnership started last year with campaigns for the revamped Phenom silhouette and  the IGNITE Flash. Gomez has now tried her hand at designing footwear for the activewear brand on her first ever collaborative sneaker, the Phenom Lux. The sneaker is designed to transition from the gym to the street effortlessly. The sneaker is done in white leather with gold accents, specifically the removable gold anklet. The IGNITE Foam middle creates a kinetic foot mold that curves to the foot of the wearer. Exclusive to the release are matching caged socks in the same clean white as the sneaker, that extends to the lower calf. The socks and sneaker exude Gomez’s sleek, cool-girl style.Screen Shot 2018-03-29 at 2.16.53 PM Screen Shot 2018-03-29 at 2.16.44 PM Screen Shot 2018-03-29 at 2.16.32 PM Screen Shot 2018-03-29 at 2.17.08 PM

Big Sean’s Debut Collaboration Collection With PUMA

Big Sean and PUMA’s spring/summer 2018 an elevated take on streetwear staples like hoodies, t-shirts and pants.  The collection is a nod to the rapper’s hometown of Detroit, as there’s a touch of the city on every piece with Detroit inspired embroidery.  There’s a reimagined Detroit take on the T7 Track Jacket, a modern update on the clyde, a classic coach jacket and a branded hoodie. The apparel pieces are functional while elevated by the use of  tonal fabric clashing, like soft satin and nylon or velour with premium double knit materials. There’s also an updated suede model as part of PUMA’s Suede 50th anniversary. The sneaker features premium suede upper accented by perforations with the Detroit rapper;s branding signature on the sides and heel tab in green, white and blue, as the matching laces and clean white sole support the bootie addition to the updated silhouette.The collection has an effortless laid back cool vibe, due to the simple silhouettes and a color palette that easily works with any wardrobe.Screen Shot 2018-03-07 at 5.39.25 PM Screen Shot 2018-03-07 at 5.39.44 PM Screen Shot 2018-03-07 at 5.40.09 PM Screen Shot 2018-03-07 at 5.40.19 PM Screen Shot 2018-03-07 at 5.39.34 PM Screen Shot 2018-03-07 at 5.39.56 PMbig-sean-puma-spring-summer-2018-collection-1 big-sean-puma-spring-summer-2018-collection-4 big-sean-puma-spring-summer-2018-collection-5Screen Shot 2018-03-07 at 5.30.52 PMScreen Shot 2018-03-07 at 5.27.22 PM Screen Shot 2018-03-07 at 5.27.03 PM Screen Shot 2018-03-07 at 5.27.11 PM Screen Shot 2018-03-07 at 5.27.41 PM

 

Selena Gomez’s Latest PUMA Campaign

Sean Gomez poses on a penthouse rooftop for her latest campaign with PUMA. Wearing the brand;s leggings, tank and sports bra, she debuts the Ignite Flash. The sneaker is part of PUMA’s “En Pointe” spring collection, which Gomez is spearheading. The line represents confident women while considering a busy lifestyle. The latest training sneaker, focuses on technology and is meant for long training sessions thanks to its evoKnit and Ignite foam features. The sneaker is lightweight, constructed with a clean white cover and evoKnit technology over an IGNITE-sole.

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PUMA’s Golden Suede

PUMA’s Suede silhouette has been around since the late ’60s and has become an iconic stand out silhouette. Seen on the courts to ’80s b-boys, the Suede has been worn by icons and influencers of every generation and it has stayed classic through it all. Its design is legendary, while conveying an attitude thats bold and unwavering. In honor of The Suede’s 50th anniversary, PUMA has been releasing exclusive Suedes, and will continue to do so over the course of the year. The latest release is the Golden Suede. PUMA does gold well, as seen with its collaboration with rime’s gold wedge. The Golden Suede is done in a metallic gold leather upper, with matching laces, a “1968″ stamp at the heel and a “50″ tongue logo. The white sole adds to the clean decadent overall look of the sneaker. These are currently available at rime locations and here at the online shop.366341_01 Puma_Classic_Suede_50th_Gold_-_Gold_-_366341-01-3_grande

Diamond Supply Co. And PUMA’s Spring Summer 2018 Collaboration

After the success of previous collaborations from Diamond Supply Co. and PUMA, the duo are pack with a full on spring/summer 2018 collection of footwear and apparel. Spearheading the drop are the iconic PUMA Suede and Clyde silhouettes that reflect both sport and lifestyle, as represented by both brands. The capsule will be split into two drops, with the first taking inspiration from skate-wear, using materials, textures and colors, for an authentic feel with an overall retro aesthetic, taking inspiration from ’70s and ’80s skate culture. A revamped take on PUMA’s teamsport global graphic are seen on key pieces. The footwear take on the West Coast skate brand’s aesthetic and colors. Screen Shot 2018-01-17 at 4.19.58 PM Screen Shot 2018-01-17 at 4.19.37 PM Screen Shot 2018-01-17 at 4.19.44 PMScreen Shot 2018-01-17 at 4.17.40 PM Screen Shot 2018-01-17 at 4.18.30 PM Screen Shot 2018-01-17 at 4.18.09 PM Screen Shot 2018-01-17 at 4.17.29 PM Screen Shot 2018-01-17 at 4.17.50 PM Screen Shot 2018-01-17 at 4.18.02 PM Screen Shot 2018-01-17 at 4.18.20 PM Screen Shot 2018-01-17 at 4.18.38 PM Screen Shot 2018-01-17 at 4.18.52 PM Screen Shot 2018-01-17 at 4.19.09 PM Screen Shot 2018-01-17 at 4.19.01 PM Screen Shot 2018-01-17 at 4.19.25 PM Screen Shot 2018-01-17 at 4.19.30 PM

Selena Gomez And PUMADebut Their relationship With The Phenom

In September it was revealed that Selena Gomez would be PUMA’s latest celebrity designer, taking on a role similar to Rihanna’s with the brand as collaborator and creative director. The debut of their collative relationship is Selena as part of the Phenom campaign. The edgy, high-top Phenom sneakers are built to support intense workouts. The lightweight sneakers  are made with breathable mesh and a soft, cushioned sole. A hight top mono mesh collar extends above a lightweight IMEVA midsole, while the exaggerated rubber wrap-ups near the toe cap can withstand training wear and tear.Screen Shot 2017-11-22 at 3.12.52 PM Screen Shot 2017-11-22 at 3.13.00 PM Screen Shot 2017-11-22 at 3.13.08 PM

The Weeknd And PUMA Third Drop For Fall/Winter 2017

PUMA and The Weeknd drop their third installment of their fall/winter 2017 collection. The latest capsule is inspired by the military, and features a kimono, bomber jacket, hoodies, t-shirts, various accessories and the PUMA x XO Parallel sneakers. Centered around the military theme, the sports inspired pieces have a contemporary street-wear look. Oversized silhouettes have military details, with luxe embroidery and cut-and-sew elements. The range is made of premium materials, with the duo doing a twist on the Parallel sneaker. The medium-high sneaker boot is made entirely of Italian nubuck leather, and features the brand’s IGNITE cushioning technology, complete with an expanded formstrip. PUMA x XO branding complete the look.Screen Shot 2017-11-15 at 7.03.35 PM Screen Shot 2017-11-15 at 7.03.54 PM Screen Shot 2017-11-15 at 7.05.18 PM Screen Shot 2017-11-15 at 7.05.28 PM Screen Shot 2017-11-15 at 7.05.47 PM Screen Shot 2017-11-15 at 7.05.58 PM Screen Shot 2017-11-15 at 7.06.19 PM Screen Shot 2017-11-15 at 7.06.50 PM Screen Shot 2017-11-15 at 7.07.06 PM Screen Shot 2017-11-15 at 7.07.34 PM

PUMA And Trapstar Collaborate Again

London based brand Tapstar and PUMA collaborate on a sportswear and footwear capsule collection inspired by soccer. The apparel take inspiration from PUMA’s archived soccer gear. A minimalist color palette offers a clean look for the apparel  range, that features jerseys to track pants with stripe details.  Tapster also revamps PUMA’s latest sneaker silhouette, the TSUGI, for the  PUMA x Tapstar TSUGI.Screen Shot 2017-11-04 at 3.18.46 PM Screen Shot 2017-11-04 at 3.19.08 PM Screen Shot 2017-11-04 at 3.19.18 PM Screen Shot 2017-11-04 at 3.19.25 PM Screen Shot 2017-11-04 at 3.19.32 PM Screen Shot 2017-11-04 at 3.19.39 PM Screen Shot 2017-11-04 at 3.19.49 PM Screen Shot 2017-11-04 at 3.19.57 PM Screen Shot 2017-11-04 at 3.20.37 PM Screen Shot 2017-11-04 at 3.20.46 PM Screen Shot 2017-11-04 at 3.20.56 PM Screen Shot 2017-11-04 at 3.21.10 PM

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