Rime

Hello Kitty x PUMA

PUMA’s Suede silhouette has been a game changer since its debut in the late 60s. The Suede has gone from the courts to ’80s b-boys, infiltrating streetwear seamlessly. Worn by icons of every generation, the Suede has stayed classic, it’s an all time sneaker. In honor of the Suede’s 50th anniversary PUMA has been releasing exclusive Suede over the course of the year, collaborating with fashion, music and pop culture influencers. The Hello Kitty x PUMA Suede gets a reissue on May 11th, celebrating two icons of pop culture. The collaboration does a great job of seamlessly joining both pUMA and Hello Kitty’s aesthetic. It’s stylish, adorable with a slight edge. The bold red, works nicely with the sleek lines of the sneaker’s design while contrasting effortlessly with the Hello Kitty pattern print at the sides. These will be available at rime locations on May 11th.Screen Shot 2018-05-07 at 3.37.55 PM

The PUMA And Hello Kitty Collaboration

The collaboration between sportswear giant PUMA and pop culture icon Hello Kitty is all about cats, and not just because both brands are namesakes reference to felines. Hello Kitty’s cute, yet mysterious character has been garnering interest since its placement on notebooks and cell phone cases for over 40 years. PUMA’s Suede sneakers have been on feet since 1968. To celebrate the sneaker’s 50 anniversary the duo team up on a sneaker that combines the signature elements of both the iconic Suede and the recognizable Hello Kitty. The Suede gets a Hello Kitty makeover, done in a red and white color-way, the sneaker features graphics like the red bow and her ever-present milk bottle. The collaboration are all about those details. The Suede’s classic toe box, tongue, laces, heel and Formstripe are in crimson. It features a Hello kitty pattern and a chunky white sole, while at the bottom of each foot reveals a cheeky surprise, each foot bears a half of Hello kitty’s bow, which when placed next to each other completes the bow. The sneaker is just on time for valentines day and drops at both rime locations on Thursday Febuary 8th.Screen Shot 2018-02-06 at 7.07.36 PM Screen Shot 2018-02-06 at 7.08.36 PM

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