Alpha Industries’ Limited Edition “Year Of The Dog” B-9 Jacket.

To celebrate Chinese New Year, Alpha Industries is releasing a jacket specifically made for the holiday. The “Year of the Dog” B-9 jacket is made of a thermal sensitive fabric that changes color with warmth from the body. Based on the B-9 Parka originally worn by fighter pilots, the jacket is a quarter-length garment. The brand elevates the jacket with a shearling collar, black faux fur lining and a Chinese New Year Good Fortune ribbon, with the Alpha ribbon on the sleeve pocket. The jacket is limited to 34, referencing 3 and 4 as lucky numbers in the Chinese Zodiac for this year. Screen Shot 2018-02-13 at 3.53.39 PM Screen Shot 2018-02-13 at 3.55.56 PM Screen Shot 2018-02-13 at 3.56.10 PM Screen Shot 2018-02-13 at 3.56.26 PM

Alpha Industries Spring/Summer 2018

Alpha Industries had a hand in spearheading the army surplus, bomber, flight jacket trend. rooted in producing pieces for the armed forces, the band has evolved the pieces to fit into a trend heavy market. The latest offering from the military-heritage brand pays tribute to the training exercises of the global allied forces that tackle the environments of land, sea and air. The brand took inspiration from the military exercises, and introduces new styles. The range includes waterproof field coats, fishtail parkas and flight jackets. Heritage pieces are reworked with vintage design elements, with modern customization. The F-2 french Field Coat Deco features scaled statements about strength, while the Fortitude FT Field Coat boasts the American flag as a symbol of freedom. The brand’s signature bomber gets remixed in Liberty London fabrics, that creates bold statement pieces. the women’s offering includes the same silhouettes as the men’s, while the femininity is played up by the cuts of the silhouettes like Swoop Fishtail, which is cropped in length and cinched at the waist. The collection also debuts a Liberty London capsule featuring the L-2B Scout in men’s and women’s, which transforms the military jacket with a Searose pattern. The collection is on trend, works effortlessly with any personal style and will surely be seen on the streets as the weather changes.Screen Shot 2018-02-06 at 6.26.48 PM Screen Shot 2018-02-06 at 6.27.07 PM Screen Shot 2018-02-06 at 6.27.33 PM Screen Shot 2018-02-06 at 6.27.47 PM Screen Shot 2018-02-06 at 6.28.01 PM Screen Shot 2018-02-06 at 6.28.14 PM Screen Shot 2018-02-06 at 6.28.31 PM Screen Shot 2018-02-06 at 6.28.41 PM Screen Shot 2018-02-06 at 6.28.54 PM Screen Shot 2018-02-06 at 6.29.10 PM Screen Shot 2018-02-06 at 6.29.22 PM Screen Shot 2018-02-06 at 6.29.34 PM Screen Shot 2018-02-06 at 6.29.47 PM Screen Shot 2018-02-06 at 6.30.01 PM

Stüssy And Alpha Industries Are Back With Another Collaboration

Stüssy and Alpha Industries team up on a street-wear ready collaboration. The outerwear brand’s first collaboration for 2018 is a M-51 Fishtail Parka and liner. The parka is available in black and green, constructed out of flight satin and features an “Increase the Peace” embroidery chest patch and a removable fur collar. Stüssy puts their stamp on the collection in the form of the distinct tie-dye pattern on the liner, the same pattern was used throughout Stüssy’s 2017 Holiday collection. The collaboration is on trend with contemporary street-wear.Screen Shot 2017-12-27 at 3.51.41 PM Screen Shot 2017-12-27 at 3.51.59 PM Screen Shot 2017-12-27 at 3.50.25 PM Screen Shot 2017-12-27 at 3.51.06 PM Screen Shot 2017-12-27 at 3.51.25 PM Screen Shot 2017-12-27 at 3.46.50 PM

Alpha Industries, EEPMON And Rime Collaborate.

Canadian artist EPPMON and streetwear retailer rime get together with Alpha Industries to collaborate on a limited edition bomber jacket. Inspired by EEPMON and rime’s owner, Susan Boyle’s, mutual interest in the zodiac, EEPMON and rime take Alpha Industries’ MA-1 Slim Fit Flight Jacket and makes the reversible bomber jacket a representation of their shared interest. The “East Meets West” bomber takes on a monkey design on the lighter side and a lion on the darker side, representing EEPMON and Boyle’s signs. A laser-cut mirror acrylic keychain is included, and features the distinct model number. The collaboration first stepped out at ComplxCon in November, with the artist EEPMON on site to sign jackets, now the collaboration is having its first official east coast launch on December 9th at rime’s Brooklyn location. Can’t make it? Grab a jacket here.

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Rime And Canadian Artist Eepmon Collaborate With Alpha Industries

Rime’s founder Susan Boyle and Canadian digital artist EEPMON collaborate with Alpha Industries on a limited edition bomber jacket. The reversible jacket is a slim silhouette that is gold on one side and a dark brown on the other. The collaboration has the dual east-meets-west inspiration, as the monkey design on the gold side represents EEPMON and the lion on the dark brown side represents Boyle, both representing eastern zodiac. Each jacket also features a special laser cut mirror acrylic keychain with the edition number engraved on it, marking it out of the 128 jackets. These are currently available online here and at rime locations.

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Eepmon X RIme X Alpha Industries

rime collaborates with Canadian digital artist eepmon on an Alpha Industries bomber jacket. The collaboration, called Jungle Out There, will debut at ComplexCon on November 4th. The limited jacket is a representation of eepmon’s work, in the way he connects east meets west zodiacs. Using Alpha Industries’ slim bomber silhouette, the jacket takes on eepmon’s monkey portrait on the golden side, while the dark chocolate side has a lion, which represents rime’s founder Susan Boyle. The lion image was created by eepmon to symbolize Boyle’s leo zodiac sign and her wild fearless spirit. Each jacket will also feature a special laser cut mirror keychain with the edition number engraved out of 128. eepmon will be on hand at ComplexCon at the Alpha Industries booth to sign the jackets, they will also be available in limited quantities for purchase at rime’s online store.

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Eepmon X Rime X Alpha Industries

Teaser for the collaboration jacket between rime, Alpha Industries and artist eepmon, debuting at Complexion on November 4th.

Eepmon X Alpha Industries X Rime

jungleoutthere-teaser-rimeCanadian digital artist eepmon, Alpha Industries and rime get together on a collaboration of a bomber jacket set to debut on November 4th at Complexcon. Keep posted to get a look at the collaboration.

Style Influencers And What They Think About Alpha Industries

Alpha Industries has been making authentic military pieces for decades. Because of the utilitarian authenticity to the clothing, due to Alpha making the official garments for the armed services, fashion enthusiasts have turned to the brand for military pieces. The fashion crowd has acknowledged the brand, securing collaborations with Vetements and Opening Ceremony. Below is a video influencers, like the designers behind Public School Dao-YI Chow and Maxwell Osbourne interviewed about Alpha Industries.


Alpha Industries Outerwear Connection To Self Expression

Alpha Industries has been the key maker of uniforms for the U.S armed forces since the late ’50s. The brand has always produced outerwear that not only performs well but has that chic military sensibility about it. The armed forces isn’t the sort of place for people to express their individuality, but the men and women in the service have been reworking and altering their uniforms throughout history, to reflect where they’ve served and to express their personalities. For their spring collection, Alpha Industries pulls from their past, and the history of self-expression behind the souvenir jackets and filed coats is fused into the modern fashion elements for their Spring/Summer 2017 collection. The Sukajan, or Souvenir Jacket, were literal souvenirs that American GIs would bring back home after serving in the Pacific after and during the second world war. The material associated with souvenir jackets was originally cut from left over parachute material. Local tailors catering to the American shoppers at the time, helped turn the custom souvenirs into a fashion statement. From the combination of western silhouettes like baseball jackets and MA-1 jackets with traditional eastern hand-stitched symbols came the souvenir jacket, or the Sukajan. During the late ’60s and ’70s, the American presence in Asia increased, but unlike the custom Sukajans of the second world war , the GIs were embroidering their own active-duty M-65 field coats. The tour jackets were embroidered with icons and maps that reflected where they served. The sentiments weren’t that influenced by East Asian art as much as they were adorned with more literal icons or Western-style cartoons. These coats were often decorated with darker themes and anti-war slogans that reflected the tone of the times. Customization of the uniform was a way to show one’s personality, and a physical reminder of where and when someone served, marking memories of their service. The Sukajan souvenir jacket and World Tour coats allowed service members to display a story unique to them. Although the current reiteration of the silhouettes on trend right now weren’t customized in the field, they still have a history of personal style, elevating Alpha Industries’ status as a modern fashion brand.

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