Rime

Adidas And Pharrell’s Fall/Winter 2017 Collection

Pharrell and adidas continue their relationship with a collection inspired by hiking in LA. The collection stays true to the bold colors, and fun playful aesthetic of  previous collection. Utilitarian designs are heightened by pops of color and graphic details. The collection features a range of footwear and apparel that includes the Hu NMD silhouette that was reimagined in hiker form. The apparel offering consists of a mix of basics and outwear. The Hu NMD Trail is done in four distinct color-ways. Each pair is done in Primeknit uppers, BOOST tooling, 360 TPU paneling and sculpted outsoles for superior traction.Screen Shot 2017-11-07 at 1.12.40 PM Screen Shot 2017-11-07 at 1.12.57 PM Screen Shot 2017-11-07 at 1.13.12 PM Screen Shot 2017-11-07 at 1.13.20 PM

Daniel Arsham And Adidas Collaborate On A Sneaker

Following the release of  Daniel Arsham’s short film hourglass, and his art installation collaboration with adidas, the duo continue their collaboration with a shoe release. Arsham reworks the iconic adidas New York silhouette in his distinct vision. The adidas New York silhouette is a classic with its mesh upper paneled construction, EVA midsole and Dillinger mesh wrapping. These qualities are what made the shoe distinctive in the ’80s, and are still in place as adidas brings the silhouette out from the archives. Arsham keeps these qualities in place with his take on the shoe. Inspired by his Future Relic series, which are white sculptures of familiar and common objects that obsolete in the future world, the sneaker is clean and minimalist. It’s all white with a canvas upper, with frayed edges that are distinctive to Arsham’s relic series. Aside from his name across the tongue of the left shoe and adidas branding on the right, Arsham’s personal stamp is only visible under blacklight, which are words “THE PAST IS PRESENT” printed across the midsole. The sneakers keep Arsham’s aesthetics while still being streetwear ready. These are available at rime locations on July 21st.Screen Shot 2017-07-20 at 6.22.54 PM Screen Shot 2017-07-20 at 6.23.15 PM Screen Shot 2017-07-20 at 6.23.28 PM Screen Shot 2017-07-20 at 6.23.42 PM Screen Shot 2017-07-20 at 6.24.02 PM

Daniel Arsham And Adidas

Daniel Arsham is a New York based artist whose work stands on the line between art, architecture and performance. Architecture has a common presence throughout his work, like eroded walls and landscapes where nature takes over structures. There is also a playfulness within existing architecture. He makes architecture do things its not supposed to, confusing the expectations of space and form. His sculpture works are dominated by simple and paradoxical gestures, like a figure wrapped in the surface of a wall. Structural experiment and satire combines Arkham’s work of the real and the imagined. His memories are a core part of his process, using his memories as a prediction of things to come and the effect his own work has on him. The artist’s has had collaborations in the past with design-brands Public School and Richard Chai. His latest is in collaboration with adidas, setting up an audio and visual concept at KITH to recreate an experience of discovery through the past present and future of the adidas brand. The center piece of the exhibit is a working New York payphone done in adidas blue, while the visual and audio elements hint at a deeper meaning. Visitors can physically interact with the exhibit, Arsham and adidas set up a phone line for the public to call. the number gives more info about the collaboration and gives callers a chance to win an exclusive art piece by Arsham created for adidas. In the first installment of his short film Hourglass, Arsham’s collaboration continues with adidas with the reveal of an upcoming shoe release. The iconic adidas New York silhouette takes on the artist’s unique vision. The New York is a classic silhouette done in mesh upper with paneled construction, EVA midsole and Dillinger mesh wrapping were the qualities that made the shoe distinctive in the ’80s. These qualities are still in place as adidas decided to bring the shoe out of the archives. Arsham honors the blueprint of the shoe and interprets it as part and inspired by his Future Relic series. The sneaker features an all white canvas upper, with frayed edges, that gives it the distinct Arsham relic-feel. It’s clean and minimalist, aside from adidas branding on one tongue and the artist’s name on the other, Arsham’s stamp on the shoe is only visible under blacklight, where the words “THE PAST IS THE PRESENT” are printed across the midsole. Check out the short film below as it hints at the sneaker collaboration and stay tuned for release details.

 

Adidas And Refinery29′s Boost The Nation Custom Sneaker Auction

adidas has partnered with Refinery29 to celebrate female artists by having them create one-of-a-kind pairs of UltraBOOST sneakers that represent the 5o states. The limited edition Boost the nation collection is created for women by women to unite creativity through sport and reflect the country’s individuality. The sneakers will be available on July 4th by auction and 100% of the proceeds will be donated to Women Win, an organization that empowers girls to build leadership skills and tackles gender fairness through sport. Refinery29 gathered a group of artists that include the likes of Meagan Morrison, Maria “Too Fly” Castillo, Lizzy Darden, Sophia Chang and more, including Refinery29′s fashion editor, Alyssa Coscarelli,to design the custom sneakers. Each sneaker is inspired by a state’s unique spirit, landscape and notable landmarks. The collection celebrates the county’s diversity, and bringing together these female artists, instead of competition, highlights the diversity among art created by the ladies. The collaboration with digital platform Wyng is allowing adidas and Refinery 29 to the be industry’s first digital silent auction marketing campaign for a good cause. Launching July 4 to July 11, customers can select their favorite pair and bid to purchase the custom sneakers by visiting Boost the nation here on adidas.com.477607

Kendall Jenner, The New Adidas Ambassador?

Kendall Jenner was recently announced as the latest brand ambassador for adidas. With the Kardashian-Jenner clan dominating pop-culture, like her sister Kylie with her make up line and her brother-in-law Kanye with his own partnership with adidas. But is Kendall the right person for the brand? Is her fame enough to connect her to the roots of adidas as a street-wear brand? One of rime’s favorite customers, Kixie,  has something to say about the new ambassador over at ChicksNKicks. Click and check out the post.Kendall-Jenner-adidas-01-480x320

Adidas Latest Apparel Collection

For the spring season adidas is set to release an apparel collection that is inspired by the brand’s Climacool technology franchise. The small range will have pieces for both men and women and is inspired by California, like the bold colors of Venice beach and California’s laid back vibe. The college inspired silhouettes are done in complimentary dark and light color palettes, with each piece featuring modern construction and street-ready camo motifs. Pieces are made out of breathable mesh, crepe and chiffon, which takes on the inspiration of the original adidas Climacool. The range includes jerseys, track jackets and shorts. The standout aspect of the range are the materials used to keep it true to the Climacool inspiration.

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3-D Printing, And Its Place In The Design World.

3-D printing has been a great aid to medicine, especially for cardiac surgery. Since its debut in the ’80s, 3-D printing has also had a foot in the design world, mainly for car manufacturing, but the advance technology has integrated fashion and interior design over the years. The procedure was originally conceived as a fast and more cost-effective method for creating prototypes for product development. Big brands like Nike have already started to deliver products that are manufactured and designed using 3-D printing. These major brands can streamline their manufacturing process. Instead of needing to receive products then design specifications, then ship the products out for manufacturing, and waiting to receive them back to sell, they can now design and manufacture products in-house through 3-D printing. Companies are now able to custom-design their products based on specific consumer needs, in a faster time span. Brands can use 3-D printing to quickly create prototypes of new designs, to create samples to use as marketing tools. This creates a faster design-to-product timeline. Ikea has just released a chair made using a digital knitting method similar to Nike’s Flyknit. Nike is such a fan of 3-D printing system that they patented their very own 3-D printed shoe technology, they’ve already used the system to optimize prototypes for  various track and football cleats. Another sneaker company on the 3-D printing thread is adidas. The brand is set to release their first 3-D printed running shoe. The shoe features an engineered 3-d web structure with desk zones in high force areas and less dense zones in the low force areas for optimum level of performance. The runner also has a 3-D heel counter, which is integrated into the midsole and avoids the typical process of gluing and stitching. This allows for greater elasticity and support. The benefit of 3-D printing for shoe companies, is to make their products more customizable, pushing the envelope with the sneaker designs. 

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Adidas NMD XR1 Triple White

The NMDs have become one of adidas’s break out stars of the year. It has been on of those silhouettes that has heightened adidas’s notoriety. There have been different variations of the silhouette. The NMD XR1 is inspired by street-wear. It features the same Boost cushioning that makes the original NMD so popular, There is also a TPU cage on the upper midfoot and lacing system. The front bumper usually seen on the NMDs is gone, and along with the Primeknit technology, the sneaker gets a more streamlined look. These are currently available at rime’s Brooklyn location.

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Rita Ora Color Paint Pack For Adidas

It’s been two years since Rita Ora and Adidas collaborative partnership began, and the duo are back with the Color Paint pack. The collaboration was inspired by retro paint-by-numbers theme. The color palette is bold, bright and striking, perfect for brightening up the grey days ahead in the colder season. Along with the adventurous color palette of dusty pink and burgundy, there are also playful graphic designs, like the oversize petal pattern.  The collection’s vibe is chic, yet effortless for any personal style. There are sailor pants, a cropped tank, a long dress, a bomber track top and even a wide brim floppy hat that’s part of the accessories offering.  Updated are the usually clean canvases of the Stan Smiths and Superstar silhouettes, by the cartoonish motifs being partially painted, heightening the collection’s paint-by-numbers theme. Rounding out the collection are logo tees, caps, bags and the Tubular Defiant. 

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WBW: Adidas And Its Strong Female Presence

Sneaker culture, business is dominated by testosterone. It’s seen in offerings by some of the major companies, of floral, pinks and pastels. Athletes, specifically basketball players, govern how the brands are shaped and how the influence translates to the consumer. High-end specialty sneaker boutiques have also had a hand in consumer relationships, sometimes excluding those wanting to get their hands on a pair of hard-to-get footwear, and excluding the female consumer at times as well. But although many of these aspects are male driven, male influenced, to sneaker culture, women have had a hand in making a stamp as well, from becoming ambassadors for brands, setting trends, or even founding high end sneaker boutiques, like rime’s Susan Boyle. One brand that has been hand in hand with female influencers is adidas. They’re not a brand that only offers the sleek black sneakers, or in demand sneakers in mens sizes, or have women’s exclusives only in pink. They’ve never directed women on what to put on their feet, instead there selections are open to be be interpreted in any way the female consumer sees fit for them, creating the true definition of personal style. One example of personal style is designer Phoebe Philo, taking her bows after showcasing her collections in a pair of Stan Smiths, paired with slouchy trousers or pencil pants. She might have been the one that started the trend amongst the inside fashion set of show-goers who began to pair sneakers with their designer garbs while running around during fashion weeks. Other style influencers like blogger Aleali May, whose own personal style is a happy marriage with designer and streetwear, blurring the lines of where one begins and the other ends. Adidas have also enlisted stars Like Rita Ora to take on reimagining some of their silhouettes to looks that don’t just appeal to the female demographic. Supermodel Naomi Campbell has been seen recently sporting the adidas Superstar with everything from dresses to pantsuits. The latest campaign from adidas, Remember The Future, highlights the Gazelle silhouette, the quintessential ’90s sneaker, and features an iconic photo of Kate Moss, the quintessential ’90s model, wearing a pair. Kate shaped how a generation dressed, with her effortlessly, cool, grunge style. Her style influence from the ’90s is still a strong presence today, the current generation is embracing the grunge aesthetic, and might be the reason why  adidas decided to use the image. Gwyneth Paltrow wore a pair of Gazelle on the Boogie Nights red carpet. They’re a timeless look, much like the Stan Smith, both just don’t date. The latest Gazelle campaign is adidas’s way of reintroducing a new generation to the silhouette and allowing them to shape, inspire and define another moment of style history, the way Kate Moss did with hers.

 

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