Rime

Married To The Mob X Fila

Married To The Mob released their spring collection recently, it’s filled with the usual MTTM attitude, but the brand also has a capsule collection with Film for the spring/summer 2017 season. The limited edition collaboration sees the New York based brand and Fila delivers a bold color palette, orange set against lavender throughout the collection, adds some excitement for the season. Although bold citrus colors are associated with a sunnier weather, lavender doesn’t seem like the obvious partner for orange, but it works. The collection has a ’90s influence merged with an athletic vibe, making the pieces fall right on trend. All-over printed separates, sporty bathing suits, bodysuits and tees take on dual branding. The stand outs are definitely the body and bathing suits, but there’s something about the orange bucket hat that is just so nostalgic.http---bae.hypebeast.com-files-2017-04-married-to-the-mob-fila-collection-9

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C.A.K.E.

The ladies over at Cozy Girl Squad, a collective of women who use the Cozygirlsquad.com platform that unifies women who are part of streetwear and sneaker culture, are hosting an event called C.A.K.E. with House Of Malcolm. C.A.K.E stands for chicks. art. kicks. the exhibition, a fusion of art and fashion, showcasing sneaker themed art by female artists. All artwork will be centered around sneaker culture from the ladies perspective. rime is a sponsor for the event, giving away two pairs of Reebok Diamond Ventilators. for more info head to chicksartkicks.splashthat.com.

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STAMPD Spring/Summer 2017

LA based STAMPD has a very military inspired, utilitarian aesthetic, and doesn’t disappoint for the 2017 spring/summer season. The collection is clean and monochromatic. Utilitarian detailing and the neutral color palette of black, white and grey makes the pieces easy to work with any wardrobe. The collection includes repurposed military surplus to create anoraks, pants, shorts and swim trunks. Stand outs include the black and grey tie-dyed-like anorak and white striped hoody and shorts suit.

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Alpha Industries Outerwear Connection To Self Expression

Alpha Industries has been the key maker of uniforms for the U.S armed forces since the late ’50s. The brand has always produced outerwear that not only performs well but has that chic military sensibility about it. The armed forces isn’t the sort of place for people to express their individuality, but the men and women in the service have been reworking and altering their uniforms throughout history, to reflect where they’ve served and to express their personalities. For their spring collection, Alpha Industries pulls from their past, and the history of self-expression behind the souvenir jackets and filed coats is fused into the modern fashion elements for their Spring/Summer 2017 collection. The Sukajan, or Souvenir Jacket, were literal souvenirs that American GIs would bring back home after serving in the Pacific after and during the second world war. The material associated with souvenir jackets was originally cut from left over parachute material. Local tailors catering to the American shoppers at the time, helped turn the custom souvenirs into a fashion statement. From the combination of western silhouettes like baseball jackets and MA-1 jackets with traditional eastern hand-stitched symbols came the souvenir jacket, or the Sukajan. During the late ’60s and ’70s, the American presence in Asia increased, but unlike the custom Sukajans of the second world war , the GIs were embroidering their own active-duty M-65 field coats. The tour jackets were embroidered with icons and maps that reflected where they served. The sentiments weren’t that influenced by East Asian art as much as they were adorned with more literal icons or Western-style cartoons. These coats were often decorated with darker themes and anti-war slogans that reflected the tone of the times. Customization of the uniform was a way to show one’s personality, and a physical reminder of where and when someone served, marking memories of their service. The Sukajan souvenir jacket and World Tour coats allowed service members to display a story unique to them. Although the current reiteration of the silhouettes on trend right now weren’t customized in the field, they still have a history of personal style, elevating Alpha Industries’ status as a modern fashion brand.

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Rihanna’s Fenty Footwear At Rime

Rihanna and PUMA are rolling out a another drop of footwear from their collaboration. The 17th century french inspired collection for spring ’17 is pastel filled color palette with hints of army green. The Bow Sneakers and Bow Slippers push the boundaries of traditional footwear design, giving fashion-forward ladies something different. The Bow Sneaker is a runner silhouette similar to the PUMA classic R698 with the addition of a large satin bow. The Bow Slide mimics the look of the sneaker with the large bow on the mid-foot, over its formed footbed. There’s PUMA branding on the midsole and Fenty branding on insole. Currently available in Lavender and a clean white at rime locations and online.

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A$AP Rocky x Guess Originals

A$AP Rocky and Guess Originals continue their relationship for the summer with the release of the ice Cream and cotton candy capsule collection. Like the previous releases by the duo, it is inspired by the brand’s vintage archive. The collection is filled with the iconic stripes, classic silhouettes in a pastel color palette. The range includes pieces for both men and women, like graphic tees, crop tops, overalls, jeans, dresses, skirts and mini skirts. the campaign features A$AP portraying a photographer taking photos of the models wearing the collection. The collection continues to ride that ’90s trend, that is so street-wear ready.

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Nike Air Max 90 Ultra 2.0 Flyknit

The Nike Air Max 90 gets a makeover for the warmer season. The silhouette has been a star since its debut and continues to have any iterations, ranging from leather to suede updates. The latest takes on Flyknit technology with an updated Ultra outsole for an extra lightweight feel, designed with dual-density foam for plush cushioning and support. Lightweight flyknit fabric areas of stretch, support and breathability. The infrared color-way is a nice nostalgic nod against the updated innovation. These are available at rime’s Brooklyn location.

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Stüssy X Champion

As a follow up to their baseball inspired capsule collection, Stüssy and Champion have a range for spring thats all about cozy basics. The range includes, shorts, tees and short sleeve sweatshirts in a color palette of navy, white, grey and black, allowing the collection to seamlessly integrate into any wardrobe. The pieces have been preshrunk and are made from premium cotton. Stüssy branding is found on the back and front of the tops and the side of the shorts, while Champion branding is found on sleeve of the tops and waist of the shorts.

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New Balance 247 LUXE

New Balance is entering the lifestyle pocket, with the 247 Luxe. The 247 Luxe silhouette is a premium style to transcend from morning to night. The upper is constructed out of a lush leather and synthetic unbuckle stretch bootie. The dual contrasts of materials and, the black and brown colors makes it a sneaker that balances design and craftsmanship. These are available at rime locations and on the online shop.

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Lauch Party for Susan Verde’s Children’s Book, My Kicks

Children’s book writer, Susan Verde is celebrating her the launch of her latest book, My Kicks on April 9th, at Books of Wonder. The book is about growing up and letting go, told through a boy’s attachment to his favorite pair ope sneakers. The launch will also coordinate with Soles4Souls.com, so parents and children are encouraged to bring a pair of gently worn sneakers to donate. Children will also be able to design their own pair of shoelaces. For more information click here.

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