Nike SF AF1 Mid Ibex

The Nike SF AF1 Mid Ibex takes design cues from the Nike field boots created for the military. These sneakers have a military vibe, that’s toned down for everyday use. The Air Forces debuted as an all around basketball sneaker fit for hardwood or blacktop courts. The SF AF1 Mid Ibex stays true to its roots with premium Ibex leather uppers that are now conjoined with resilient textile. As part of the Snow Pack, the striking white and light grey color-way has a winter effect. The ankle strap locks the foot into the shoe, while soft air-cushioned foam midsoles and thick rubber outsoles for all day comfort, durability and traction. Rounding out the sneaker are the dual zippers, which add an ease. These are currently available at rime locations.

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Patta And Asics Gel Mai Knit

PAtta and Asics have long partnership collaborating with each other, a partnership that’s been continuously successful. The du get together for a revamp of the GEL-Mai. The 90s running silhouette has had its share of makeovers from sneaker shops in the past year since it’s comeback. This collaboration is the first that utilizes a modified knit upper, it also offers fuzeGEL technology that emphasizes the cushioning. The sock-like build of asymmetrical laced sneaker features a rose pink with Patta logo stitched in, brown nubuck overlays and reflective details round out the look. These are currently available at rime locations and can be found here at the online store.Screen Shot 2017-11-04 at 3.34.28 PM Screen Shot 2017-11-04 at 3.34.59 PM Screen Shot 2017-11-04 at 3.35.08 PM Screen Shot 2017-11-04 at 3.35.15 PM Screen Shot 2017-11-04 at 3.35.21 PM Screen Shot 2017-11-04 at 3.35.28 PM

Fenty PUMA Fall/Winter 2017 Accessories

Rihanna continues to dazzle with her collaborations with PUMA. The musician has put her own twists in every collection between the duo. The fall/winter 2017 collection has Rihanna’s rebellious nature beaming through.Most likely to break the rules, seems to be the motto for the collection. As preppy apparel take on surprising twists, so do the accessories. The footwear have been stand outs since the collaborative duo’s debut, with the Fenty platform being one of the most sought after sneakers. As part of the fall/winter range, beanies take on zip cord elements, mini backpacks (think 90′s movie Clueless) are modernized by being made out of luxe leather. Hoods stand alone as accessories as they’re able to be pulled on to work with any outfit, while on trend chokers have a preppy twist only Rihanna can do. The stand out of the accessories is the bear backpack, made from premium materials, like leather on the straps, the bear backpacks are done in a preppy school-girl plaid and a bold snuggly orange. Stop into both of rime’s locations to check out Fenty PUMA accessories offering, or check here for a selection.Screen Shot 2017-10-31 at 2.16.32 PM

Nike’s Port Wine Special Field Air Force 1

Nike’s Force Is Female campaign stars actress Ruby Rose, as she debuts the Special field Force 1 in Port Wine. The patent leather sneaker has a canvas accent at the heel, teal rubberized details are seen on the tongue branding and on the detachable ankle strap. The dark burgundy sneaker sits on top of a neutral midsole, with sock-liners that read “Become Your Own Hero.” and “With Full Force.” Both of which are Rose’s personal mantras. The military inspired sneaker also has an accompanying tote in the same eye-catching color. These will be available at rime locations on October 27th. 

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The Weeknd X PUMA Deluxe Denim Collection

The Weekend is no stranger to collaborations, and his partnership with PUMA is a soaring one. The second major line by the duo is highlighted by bold items like the olive-green take on the sneaker boot, the Deluxe Drop focuses on offering the best denim. The duo definitely highlight the musicians Canadian roots with the simple all-denim everything aesthetic, usually called a Canadian Tuxedo. Although the tastefully-branded denim pieces shine, there are also hoodies, tees and tanks. Jackets are deconstructed, jeans and jackets sport the same wash and rounding out the range is a baseball cap and duffle bag. 

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Supreme X Nike

Another day, another Supreme collaboration. Supreme and Nike are back for another collaboration, inspired by Nike’s archives, bringing some classic looks out of the past. The highlight of the collaboration is the revamping of the Air Humara silhouette. The sneaker was originally released in the late 90s, and will come back in four color-ways, black and three bold versions. The capsule also includes tracksuit pants, jackets and hats that coordinate with the sneaker’s color-ways. Not only is the Nike Air Humara a 90′s silhouette, but the apparel is inspired by the time as well, with the vivd colors, materials and silhouettes, the pieces are obviously inspired by the time.

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Adidas NMD _R2 Primeknit Japan Core Black

The NMD Japan Pack is one of the most anticipated of the season. It features the adidas NMD R2 Primeknit in four color ways with textured stripes throughout the woven upper and Japanese character detailing on the There Stripe side logos, which read “Brand In Three Stripes” in english. The core black color-way is chic and modern. Sitting on a contrasting white midsole, the all black upper has hints of white, while the transluscent rubber outsole rounds out the look of the sneaker. These are currently available at rime locations.

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Coming Soon, Eepmon X Alpha Industries X Rime Collaboration


Rime’s Founder Susan Boyle Talks With Footwear Insight

Recently Footwear Insight magazine chatted with a few owners of popular sneaker boutiques to discuss how they thrive in an E-comm work. Shopping online has become a norm, for everyone. Whether it’s searching for a must have item or a spontaneous treat-yo-self moment, online shops have become to go to. What makes a certain online shop shine above the rest is how easy they make the experience; from same day shipment to free returns. With sneaker boutiques things like sizing and exclusivity are factors to a shining E-comm. In the article for Footwear Insight, Boyle touches on the day to day goings on that makes her E-comm work for her rime boutiques. For a look at the full article check out the latest issue of Footwear Insight.

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Stüssy Fall/Winter 2017 Lookbook

Fall is nearly here and brands have already started teasing their fall/winter offerings. Stüssy’s lookbook for the upcoming season features an array of outerwear pieces, from quilted to camo to plaid, the pieces take on a true Stüssy aesthetic. Patterns and fabrics not usually seen together are seamlessly together throughout the lookbook, like stripes against plaid. The mohair pieces standout as well, as the material was constantly used during the grunge era. The collection has a cool 90s skate vibe with modern updates on the silhouettes. Stand outs include the camo trench-coat and the striped tee with Stüssy branding around the neck.

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