Supreme X Nike

Another day, another Supreme collaboration. Supreme and Nike are back for another collaboration, inspired by Nike’s archives, bringing some classic looks out of the past. The highlight of the collaboration is the revamping of the Air Humara silhouette. The sneaker was originally released in the late 90s, and will come back in four color-ways, black and three bold versions. The capsule also includes tracksuit pants, jackets and hats that coordinate with the sneaker’s color-ways. Not only is the Nike Air Humara a 90′s silhouette, but the apparel is inspired by the time as well, with the vivd colors, materials and silhouettes, the pieces are obviously inspired by the time.

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Adidas NMD _R2 Primeknit Japan Core Black

The NMD Japan Pack is one of the most anticipated of the season. It features the adidas NMD R2 Primeknit in four color ways with textured stripes throughout the woven upper and Japanese character detailing on the There Stripe side logos, which read “Brand In Three Stripes” in english. The core black color-way is chic and modern. Sitting on a contrasting white midsole, the all black upper has hints of white, while the transluscent rubber outsole rounds out the look of the sneaker. These are currently available at rime locations.

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Coming Soon, Eepmon X Alpha Industries X Rime Collaboration


Rime’s Founder Susan Boyle Talks With Footwear Insight

Recently Footwear Insight magazine chatted with a few owners of popular sneaker boutiques to discuss how they thrive in an E-comm work. Shopping online has become a norm, for everyone. Whether it’s searching for a must have item or a spontaneous treat-yo-self moment, online shops have become to go to. What makes a certain online shop shine above the rest is how easy they make the experience; from same day shipment to free returns. With sneaker boutiques things like sizing and exclusivity are factors to a shining E-comm. In the article for Footwear Insight, Boyle touches on the day to day goings on that makes her E-comm work for her rime boutiques. For a look at the full article check out the latest issue of Footwear Insight.

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Stüssy Fall/Winter 2017 Lookbook

Fall is nearly here and brands have already started teasing their fall/winter offerings. Stüssy’s lookbook for the upcoming season features an array of outerwear pieces, from quilted to camo to plaid, the pieces take on a true Stüssy aesthetic. Patterns and fabrics not usually seen together are seamlessly together throughout the lookbook, like stripes against plaid. The mohair pieces standout as well, as the material was constantly used during the grunge era. The collection has a cool 90s skate vibe with modern updates on the silhouettes. Stand outs include the camo trench-coat and the striped tee with Stüssy branding around the neck.

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Nike Air Max 97 Cobblestone

Another color way for the Nike Air Max 97 is releasing tomorrow. The cobblestone white themed sneaker is part of Nike’s 20th anniversary collection. The iconic runner silhouette features a premium construction of suede, leather and mesh across its signature wavy design. A white midsole encasing the visible air bubble cushion system completes the classic look of the sneaker. These will be available at both rime locations starting August 4th, they can also be found on rime’s online store here.


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Herschel Supply Co. Apparel Line

Herschel Supply Co. is known for their luggage-style carryall items, but the brand is expanding into apparel for the fall 2017 season. The Canadian brand builds on their idea of travel, seen in their premium backpacks. The outerwear is the star of the offering, with statement pieces like the camp-printed coach jacket, hooded windbreaker, Anorak and track inspired jackets.. Items feature wind resistant and water repellant innovation. The Coach Jacket features a snap-button front closure with subtle branding, the timeless design is easily stored in an internal storage pocket. Pieces from the collection have easy built-in storage, like the Wind Jacket, which stows into an internal neckline pocket, while the anorak stows in an internal pocket similar to the Coach jacket’s storage system. The unisex collection is equally functional and streetwear ready.

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EQT Support Ultra

In the ’90s the EQT collection by adidas pioneered styles rooted in technological innovation. The EQT Support Ultra merge a progressive style with modern day innovations, using boost cushioning for an energized comfort in every step. The upper is inspired by the archives, done in a mesh with synthetic suede overlays, while the rubber outsole provides great grip in both wet and dry weather. The jersey heel patch rounds out the look of the sneaker. These are currently available at both rime locations. 

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Supreme X The North Face

Supreme and The North Face team up again for another summer drop. The summer collaboration includes two equipment pieces, a waist bag and backpack. The waist bag is done in camo and the backpack is in red. Both bags are waterproof, with white co-branding appearing throughout the pieces as pockets and buckles offering full form and function.

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Stüssy Women’s Summer 2017 Collection

Stüssy’s summer collection for women has a heavy workwear influence, pieces are stripped down to simplicity. The collection  includes track suits, bucket hats, tees and even a trench. Tracksuits are done in velour, and other pieces are constructed using bleached cord and iridescent cotton are used to accompany the minimalist color palette. Stand outs include the mint shorts and hoodie set and the trench, while the brown track suit has a cool nostalgic vibe about it.

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