Rime’s Founder Susan Boyle Talks With Footwear Insight

Recently Footwear Insight magazine chatted with a few owners of popular sneaker boutiques to discuss how they thrive in an E-comm work. Shopping online has become a norm, for everyone. Whether it’s searching for a must have item or a spontaneous treat-yo-self moment, online shops have become to go to. What makes a certain online shop shine above the rest is how easy they make the experience; from same day shipment to free returns. With sneaker boutiques things like sizing and exclusivity are factors to a shining E-comm. In the article for Footwear Insight, Boyle touches on the day to day goings on that makes her E-comm work for her rime boutiques. For a look at the full article check out the latest issue of Footwear Insight.

Screen Shot 2017-08-10 at 4.22.21 PM Screen Shot 2017-08-10 at 4.22.41 PM

Stüssy Fall/Winter 2017 Lookbook

Fall is nearly here and brands have already started teasing their fall/winter offerings. Stüssy’s lookbook for the upcoming season features an array of outerwear pieces, from quilted to camo to plaid, the pieces take on a true Stüssy aesthetic. Patterns and fabrics not usually seen together are seamlessly together throughout the lookbook, like stripes against plaid. The mohair pieces standout as well, as the material was constantly used during the grunge era. The collection has a cool 90s skate vibe with modern updates on the silhouettes. Stand outs include the camo trench-coat and the striped tee with Stüssy branding around the neck.

Screen Shot 2017-08-07 at 11.00.20 AM Screen Shot 2017-08-07 at 11.00.32 AM Screen Shot 2017-08-07 at 11.00.44 AM Screen Shot 2017-08-07 at 11.00.54 AM Screen Shot 2017-08-07 at 11.01.11 AM Screen Shot 2017-08-07 at 11.01.22 AM

Nike Air Max 97 Cobblestone

Another color way for the Nike Air Max 97 is releasing tomorrow. The cobblestone white themed sneaker is part of Nike’s 20th anniversary collection. The iconic runner silhouette features a premium construction of suede, leather and mesh across its signature wavy design. A white midsole encasing the visible air bubble cushion system completes the classic look of the sneaker. These will be available at both rime locations starting August 4th, they can also be found on rime’s online store here.


Screen Shot 2017-08-03 at 3.11.38 PM Screen Shot 2017-08-03 at 3.11.15 PM

Herschel Supply Co. Apparel Line

Herschel Supply Co. is known for their luggage-style carryall items, but the brand is expanding into apparel for the fall 2017 season. The Canadian brand builds on their idea of travel, seen in their premium backpacks. The outerwear is the star of the offering, with statement pieces like the camp-printed coach jacket, hooded windbreaker, Anorak and track inspired jackets.. Items feature wind resistant and water repellant innovation. The Coach Jacket features a snap-button front closure with subtle branding, the timeless design is easily stored in an internal storage pocket. Pieces from the collection have easy built-in storage, like the Wind Jacket, which stows into an internal neckline pocket, while the anorak stows in an internal pocket similar to the Coach jacket’s storage system. The unisex collection is equally functional and streetwear ready.

Screen Shot 2017-07-10 at 12.56.17 PM Screen Shot 2017-07-10 at 12.56.32 PM Screen Shot 2017-07-10 at 12.56.46 PM Screen Shot 2017-07-10 at 12.56.58 PM Screen Shot 2017-07-10 at 12.57.20 PM Screen Shot 2017-07-10 at 12.57.12 PM

EQT Support Ultra

In the ’90s the EQT collection by adidas pioneered styles rooted in technological innovation. The EQT Support Ultra merge a progressive style with modern day innovations, using boost cushioning for an energized comfort in every step. The upper is inspired by the archives, done in a mesh with synthetic suede overlays, while the rubber outsole provides great grip in both wet and dry weather. The jersey heel patch rounds out the look of the sneaker. These are currently available at both rime locations. 

Screen Shot 2017-06-13 at 3.36.35 PM

Supreme X The North Face

Supreme and The North Face team up again for another summer drop. The summer collaboration includes two equipment pieces, a waist bag and backpack. The waist bag is done in camo and the backpack is in red. Both bags are waterproof, with white co-branding appearing throughout the pieces as pockets and buckles offering full form and function.

Screen Shot 2017-05-31 at 4.20.18 PM Screen Shot 2017-05-31 at 4.20.29 PM

Stüssy Women’s Summer 2017 Collection

Stüssy’s summer collection for women has a heavy workwear influence, pieces are stripped down to simplicity. The collection  includes track suits, bucket hats, tees and even a trench. Tracksuits are done in velour, and other pieces are constructed using bleached cord and iridescent cotton are used to accompany the minimalist color palette. Stand outs include the mint shorts and hoodie set and the trench, while the brown track suit has a cool nostalgic vibe about it.

Screen Shot 2017-05-18 at 2.07.03 PM Screen Shot 2017-05-18 at 2.06.49 PM Screen Shot 2017-05-18 at 2.07.14 PM Screen Shot 2017-05-18 at 2.06.39 PM Screen Shot 2017-05-18 at 2.09.02 PM Screen Shot 2017-05-18 at 2.06.20 PM Screen Shot 2017-05-18 at 2.05.22 PM

PUMA x FENTY Bow Creeper Sandal

The Creeper Bow Sandal is a springtime take on the covetable FENTY Creepers. It keeps the original gum sole and swaps the upper with a soft leather espadrille look. The leather lace-ups can project enough Rihanna attitude by styling them high or style them low on the ankles for a more everyday look. The decadent bow ties it with the FENTY PUMA by Rihanna spring/summer 2017 collection of gym-meet-Marie Antoinette vibe. These will be available at rime locations later this week.


Obey Summer 2017

For the warm season Obey has a bold, graphic filled collection. The graphics and color combinations are what you’d expect from the brand, intense and surprising. Classic silhouettes take on some of obey’s iconic details, like coach jackets, varsity jackets, bowling shirts and more. Vintage Obey graphic styles, like the Andre The Giant logo is front and center of the collection. The collection is accompanied by a cookbook video that matches the colorfully bold collection.

Screen Shot 2017-04-27 at 4.56.38 PM Screen Shot 2017-04-27 at 4.56.02 PM Screen Shot 2017-04-27 at 4.56.24 PM Screen Shot 2017-04-27 at 4.57.30 PM Screen Shot 2017-04-27 at 4.57.48 PM Screen Shot 2017-04-27 at 4.58.05 PM Screen Shot 2017-04-27 at 4.58.21 PM Screen Shot 2017-04-27 at 4.58.50 PM Screen Shot 2017-04-27 at 4.59.02 PM





Just in time for Air Max Day, March 26th, Nike is releasing an revamped version of the OG silhouette in the OG color-way. The Air Max 90 Ultra 2.0 Flyknit, is a rework of the most popular Air Max. Lightweight Flyknit combines areas of stretch, support and breathability where it’s needed most for a comfortable fit. The dual-density foam offers plush cushioning while reducing the shoe’s overall weight, and the visible Max Air unit in the heel creates a fast, springy feel. Rounding out the technology of the sneaker is the memory foam socliner and added heel foam for enhanced cushioning, molded tongue and flexible rubber tread adds traction and durability. These will be available at rime locations, keep an eye on rime’s Instagram for release date. 

Screen Shot 2017-03-20 at 3.23.56 PM

Copyright 2013 | NY Web Design | Design Burd Inc