Rime

PUMA’s 50th Anniversary Of The Suede

PUMA is celebrating the 50th anniversary of the PUMA Suede silhouette by having various influencers in fashion, music and pop culture help drop retro silhouettes and new models of the sneaker. Upcoming re-releases will include the popular iterations of the B-Boy fabulous Pack and the Made in Japan Collectors Pack. The PUMA Suede is on of the most influential sneakers in hip-hop culture. The silhouette has held a special place in black-american culture, due its role at the 1968 Summer Games in Mexico City, when American athlete Tommie Smith broke the 200m world record. He walked to the victory stand in black socks while carrying a PUMA Suede in his left hand. He raised the left Suede, placed it on the stand, then raised his right fist in a silent gesture that spoke of a universal fight for equality and human rights. The PUMA Suede became a piece of the story of the civil rights movement. The silhouette continued its presence in sport when it was endorsed by NBA star Walt Frazier. When break dancing emerged in the early 70s, breakers wanted a sneaker with style. durability and authenticity on the streets, and because of its already popular origins in black culture, the PUMA Suede became the sneaker of choice. The shoe was already popular on the streets of New York, but the rubber soles and flexible upper made it an ideal sneaker for breakdancing.  50 years later and the PUMA Suede remains an important part of hip-hop culture, bringing hip-hop to the masses in early films like Beat Street, which saw Bronx b-boy culture being brought to the box office for the first time. The PUMA Suede Classic B-Boy pack celebrates the 50 years of it being a style icon. The pack  features its recognizable design, that’s comprised of a suede upper and white sole, which comes in black and red color ways. These will be available at rime locations.

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Nike Air Max 1 OG Anniversary

To celebrate the 30th anniversary of the Air Max, Nike is re-releasing the iconic shoe in it’s original design. This silhouette is one that has been released and revamped several times, yet it still garner as much attention as a new silhouette. The original release happened on Air Max Day, but Nike is giving fans of the silhoutte another chance to grab it. The revolutionary sneaker , famous for its visible air bubble, will be released in the notable University red color-way. these will be available at rime locations September 26th.

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YouTube Red Launches A Reality Show For Sneaker Designers.

Google is aware of how much of a powerhouse YouTube is, creating YouTube Red, a paid monthly subscription service that has allowed for an elevated viewing experience, like shows. YouTube’s latest is a reality show for the next generation of sneaker designers, called Lace Up: The Ultimate Sneaker Challenge. Created by PENSOLE founder D’Wayne Edwards, the eight episode show features footwear designers from around the world, that battle it out in teams. The designers complete challenges to create the next great sneaker. Special guests and judges include Fetty Wap, Stan Smith, Eddie Huang and more. The designers are competing for a chance at design opportunities at adidas, and their own limited edition James Harden sneaker. 

Trillfest 2017

Trill fit is described as Boston’s original hip-hop workout party, where fitness is fun, inclusive while being set to a trill playlist. The lifestyle brand is introducing TRILLFEST in Cambridge MA on September 16th at Cambridge’s University Park Commons. The event is the city’s first wellness music festival for the culture. For a day individuals can get hype with Trillfit’s favorite fitness sessions, DJs, food trucks and a wellness market. There will also be a special meditation group led by For Creative Souls. For more info and how to get tickets head here.

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Nike Special Field Air Force 1 Mid Ivory

The Nike Speacial Field Air Force 1 Mid Ivory features a a two-tone  ivory and olive look. The military inspired shoe gets a premium leather and canvas upper with complimenting metal eyelets and round laces. The sneaker is constructed with a tumbled leather upper with a durable ballistic nylon being placed on the back portion of the shoe. Olive branding on the ankle and rubber sole contrasts against the ivory. Rounding out the look of the sneaker is the double zipper on the heel, a gusseted tongue and ankle strap. These will be available at rime locations on August 11th.

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Rime’s Founder Susan Boyle Talks With Footwear Insight

Recently Footwear Insight magazine chatted with a few owners of popular sneaker boutiques to discuss how they thrive in an E-comm work. Shopping online has become a norm, for everyone. Whether it’s searching for a must have item or a spontaneous treat-yo-self moment, online shops have become to go to. What makes a certain online shop shine above the rest is how easy they make the experience; from same day shipment to free returns. With sneaker boutiques things like sizing and exclusivity are factors to a shining E-comm. In the article for Footwear Insight, Boyle touches on the day to day goings on that makes her E-comm work for her rime boutiques. For a look at the full article check out the latest issue of Footwear Insight.

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Velcro Sneaker Trend

There’s been a ton of sneaker trends this year, from platforms to sock-boot sneakers. One of the sneaker trends currently dominating the streetwear, fashion scene comes from the norm-core trend, falling under the dad shoes trend umbrella, the velcro sneaker. Velcro sneakers are what we all used to wear before we learned to tie our shoe laces, now brands are giving them a grown-up spin. The velcro sneaker could easily be called an ugly trend, but they make an outfit chic. The clean design combined with the bulky velcro allows the chicness of any outfit to shine. The key is to wear velcro sneakers without looking like a child, so pair them with a loose, wide-leg pant or a knit dress. For guys velcro sneakers with a suit pant or slack is a clean look, to give an overall rugged look pairing them with slim ripped jean is the way to go. Brands like adidas and Vans have taken some of their most iconic silhouettes and applied the velcro aesthetic to them. Taking the Stan Smith’s iconic clean design and adding a velcro system to them elevates the sought after shoe into the current trend, while Vans put the velcro on their Old Skool model, making it a quintessential skater shoe with the easy on and off system. The velcro updates are a nice taste of nostalgia. Rime locations has a variation of velcro sneakers.

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Vetements Collaborates With DHL For Spring/Summer 2018

Since its debut, Vetements has become a streetwear star. Demna Gvasalia’s parody DHl tee became a stand out star and the brand’s call to fame. The designer continued to turn ordinary upside down, creating excitement out of simplicity and the mundane, like the “T-Shirt”  tee and the  ”Raincoat”  raincoat. But the original Vetements DHL tee was the defining, most sought after fashion piece last year. A major element of the brand is the collaborations, which they recently just announced a Tommy Hilfiger collaboration. Now the brand has went full circle with the DHL collaboration for spring/summer 2018. Taking to their INstagram, the brand announced the collaboration with a few images tagged VETEMENTSxDHLSS18. Models wore never before seen gear that included polo shirts, socks and baseball caps done in the signature DHL color scheme of yellow and red. The items are also double branded, solidifying the collaboration. Looks like we’ll be seeing a lot of yellow and red come next summer.

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Have A Happy And Safe 4th Of July And Get Free Shipping At Rimenyc.com

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The Kickback

Sean Williams, producer of the online talk show, Obsessive Sneaker Disorder, is hosting an event called The Kickback at the W Hotel-Downtown. The Living Room Bar and Terrace at the W New York- will house the even t that will feature a night of iconic women’s sneakers, old school tunes, and drinks fashioned after sneakers. There will also be a conceptual fashion show happening throughout the night. The Kickback is Sean’s way of giving a look at the sneaker world from behind the scenes. The event is June 20th from 7-10 at the W Hotel New York-Downtown.

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