Rime

Yahoo Finance Notice’s That Women’s Sneakers Are No Longer Just Pink

Yahoo Finance had a nice article about the sneaker market, specifically how the female sneaker area has increased. It might have to do with companies listening the the female consumer and realizing that not all women like pink. The popular styles aren’t just for men anymore, so women are interested in the expansion of options. One person who understands the need for more products for women in sneaker culture is rime’s Susan Boyle, whose quote ends the article. Check it out here.Screen Shot 2019-03-28 at 5.45.19 PM

Women’s History Month

It’s Women’s History Month, and with the Me Too movement at a steadfast pace, women are feeling empowered. Brands are taking the lead by including women, who break through boundaries, on collaborations. PUMA brought in Lola Plaku, a music industry power player and CEO for the Lola Media Group, for a March-Women’s-History-Month release. Designed by Lola, the PUMA Nova GRL PWR is a women’s exclusive sneaker. The sneaker’s campaign is about building self-esteem and creating a platform for self-discovery and empowerment. Plaku paved her own path in the male-dominated music industry. As a woman who has set the bar on her own terms, Plaku is asked for guidance and advice from young women seeking to elevate their roles in professions dominated by men. her experience and the ability to build relationships has allowed her to create opportunities for those around her, women trying to make it. Plaku is all about paving the way for other women by fostering career development. The statement behind the Nova GRL PWR lines up with her GIRL CONNECTED mentorship program, which pairs aspiring female professionals with Plaku’s industry colleagues to learn the various ins and outs of the music industry, like A&R and marketing. Through GIRL CONNECTED she aims to share her experiences and knowledge with other young women who need someone to listen to their ides and help guide them in the right place. Female empowerment’s become the message of Women’s History Month and Plaku’s PUMA collaboration has that same vibe firmly present with GRL PWR front and center on the tongue tab.3uGVne5f

Rime’s Upper East Side Location Is Having A Sale

 New year, and rime East is getting a spruced up look. To celebrate this makeover there’s a sale, on everything from footwear, to accessories, on brands like Stüssy, Nike ACG and so much more. Stop by and check it out.

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Rime’s Labor Day Sale

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Soleseekers Screening At Rime

Soleseekers is the first full length documentary on sneaker culture. The film documents the rise of British sneaker culture. It chronicles how people of different background come together over their shared appreciation of sneakers. Soleseekers explores the ins of sneaker culture from the collectors to the consumers that wait on line for hours for that sought after sneaker and what drives them to do it. The film allows for viewers to journey through inner drive and passion of British sneaker culture. To attend the screening of the documentary at rime click here for the Eventbrite.Screen Shot 2018-07-16 at 1.13.48 PM

Adidas Arkyn In Bright Yellow

The new women’s exclusive silhouette from adidas, the Arkyn, has a design concept that has similarities to the NMD and Ultra Boost. This silhouette is perfect for ladies looking for a Boost addition to their sneaker roster. Its sleek design is a distinct aesthetic that’s all its own. Its stand out feature is the unique lacing system, which paired with the sock-like ankle collar allows for easy on and off removal. The tonal bright yellow upper is contrasted by a bright neon hue on the three stripe branding on at the sides and sits on a white Boost sole, with a grey-ish-light-blue strip at the heel. These are available at rime locations.Screen Shot 2018-06-11 at 2.38.24 PM Screen Shot 2018-06-11 at 2.38.34 PM Screen Shot 2018-06-11 at 2.38.49 PM Screen Shot 2018-06-11 at 2.39.00 PM

The Snobette’s Top Ten Sneakers Of The Year For Women.

At the end of every year thesnobette.com get the opinions of some of streetwear’s top female influencers to round out the years top sneakers called the Snobby Awards. The panel is a round up of ladies who have a hand in sneaker and streetwear culture. Rime’s Own Susan Boyle is joined by fellow buyer Murata PJs of Sole Fitness in Australia, along with two more New York influencers, Kirsy Lovett and Jazerai Allen-Lord, while Soleil Barros offers a West Coast point of view. The Snobby Awards focuses on sneakers that hit a mark for the ladies within sneaker culture and also gives insight as to whats to come in the approaching year. Click below to check out what sneakers made the cut.Screen Shot 2018-01-02 at 3.18.44 PM

PUMA’s 50th Anniversary Of The Suede

PUMA is celebrating the 50th anniversary of the PUMA Suede silhouette by having various influencers in fashion, music and pop culture help drop retro silhouettes and new models of the sneaker. Upcoming re-releases will include the popular iterations of the B-Boy fabulous Pack and the Made in Japan Collectors Pack. The PUMA Suede is on of the most influential sneakers in hip-hop culture. The silhouette has held a special place in black-american culture, due its role at the 1968 Summer Games in Mexico City, when American athlete Tommie Smith broke the 200m world record. He walked to the victory stand in black socks while carrying a PUMA Suede in his left hand. He raised the left Suede, placed it on the stand, then raised his right fist in a silent gesture that spoke of a universal fight for equality and human rights. The PUMA Suede became a piece of the story of the civil rights movement. The silhouette continued its presence in sport when it was endorsed by NBA star Walt Frazier. When break dancing emerged in the early 70s, breakers wanted a sneaker with style. durability and authenticity on the streets, and because of its already popular origins in black culture, the PUMA Suede became the sneaker of choice. The shoe was already popular on the streets of New York, but the rubber soles and flexible upper made it an ideal sneaker for breakdancing.  50 years later and the PUMA Suede remains an important part of hip-hop culture, bringing hip-hop to the masses in early films like Beat Street, which saw Bronx b-boy culture being brought to the box office for the first time. The PUMA Suede Classic B-Boy pack celebrates the 50 years of it being a style icon. The pack  features its recognizable design, that’s comprised of a suede upper and white sole, which comes in black and red color ways. These will be available at rime locations.

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Nike Air Max 1 OG Anniversary

To celebrate the 30th anniversary of the Air Max, Nike is re-releasing the iconic shoe in it’s original design. This silhouette is one that has been released and revamped several times, yet it still garner as much attention as a new silhouette. The original release happened on Air Max Day, but Nike is giving fans of the silhoutte another chance to grab it. The revolutionary sneaker , famous for its visible air bubble, will be released in the notable University red color-way. these will be available at rime locations September 26th.

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YouTube Red Launches A Reality Show For Sneaker Designers.

Google is aware of how much of a powerhouse YouTube is, creating YouTube Red, a paid monthly subscription service that has allowed for an elevated viewing experience, like shows. YouTube’s latest is a reality show for the next generation of sneaker designers, called Lace Up: The Ultimate Sneaker Challenge. Created by PENSOLE founder D’Wayne Edwards, the eight episode show features footwear designers from around the world, that battle it out in teams. The designers complete challenges to create the next great sneaker. Special guests and judges include Fetty Wap, Stan Smith, Eddie Huang and more. The designers are competing for a chance at design opportunities at adidas, and their own limited edition James Harden sneaker. 

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