Nike Air Force 1 Velcro Swoosh

To celebrate All Star weekend, Nike is releasing a special Air Force 1. Nike goes the DIY route, allowing owners to change the Swooshes on their AF 1 through velcro, customizing your pair in an instant. The iconic sneaker gets interchangeable swooshes of white, black, yellow, red,blue and purple. All the OG details are still in place, the soft premium leather upper, perforations across the toe box and classic Nike Air branding on the tongue and heel.  The removable logo goes around the heel and under the tab, allowing for alternate color options on the left or right foot. The tonal base of the sneaker makes it possible to match the Swooshes with mood or outfit, for a bold or understated look. These will be available tomorrow February 15th at rime locations.Screen Shot 2018-02-14 at 4.45.33 PM

Women’s Nike Air More Uptempo Chrome

Nike’s women’s exclusive Chrome color-way for the Air More Uptempo is clean and ready for the sunny spring weather ahead. The revamped sneaker breaks from tradition with its metallic finish on the AIR moniker at the sides, a finish that has been used on the Foamposite silhouette. Silver in the laces also ties in the mirror features. There are stand out details like the glow/reflective accent around the AIR at the sides. The combination of the metallic mirror details and white with the icy blue outsole allows the sneaker to transition from spring to summer easily. The metallic and blue are a nice way to elevate a pair of white sneakers.Screen Shot 2018-02-13 at 4.15.00 PM Screen Shot 2018-02-13 at 4.16.32 PM Screen Shot 2018-02-13 at 4.16.48 PM

The New Balance 247 Decon

The New Balance 247 Decon caters to the lifestyle that calls for a shoe that boasts both style and performance. The sneaker adds athletic style to an everyday look, fitting right in with the athliesure trend. It delivers a comfortably snug fit with a lightweight and flexible bootie-style upper. The breathable upper is accented by leather details on the heel and in the branding at the sides. Its sleek design and advanced REVlite middle cushioning makes it perfect for all day wear, while the all over black makes it easy to transition from day to night. These are currently available at both rime locations and can be found here online.Screen Shot 2018-02-12 at 7.25.14 PM Screen Shot 2018-02-12 at 7.25.42 PM

Vans Ups The Checkerboard On These Sneakers.

Vans’ iconic Old Skool silhouette has had many revamped iterations over the years. This time around Vans is taking the model back to its roots with the iconic checkerboard pattern, with a twist. The black and white canvas and suede upper uses color-blocked accents in black on the heel, toe and tongue, while contrasted by the bold checkered panel on the lateral sides. A smaller checkerboard pattern sits above the Sidestripe, mixing things up. Rounding out the look of the sneakers are the signature vulcanized midsole and trademark gum waffle outsole. These are currently available at rime’s Upper East Side location. Screen Shot 2018-02-08 at 2.43.27 PM Screen Shot 2018-02-08 at 2.48.39 PM

Shantell Martin X PUMA

PUMA has teamed up with British-born and New York Based visual artist Shantell Martin on a collection that incorporates signature elements from her work, with PUMA’s Clyde and Suede silhouettes. Martin is known for her stream-of-consciousness drawings and light projections, Martin combines whimsical with autobiography, bridging the gap between fine art, performance art and everyday life. The collection features PUMA’s classic styles  with Martin’s identifiable illustrations and lettering. The monochromatic looks utilize premium materials and intricate details, that are both light hearted and existential. Inspired by Martin’s distinct creative DNA and her passion for self-discovery, the collection combines PUMA’s innovative designs to create a bold offering. Included are the iconic court classics, the PUMA Suede and Clyde, also included as a women’s specific release is the Platform Strap silhouette, there’s also an apparel offering that matches the footwear, including a two layer jacket and jumpsuit. The collection is bold, playful and extremely stylish. 18SS_SP_Select_ShantellMartin_Q1_0417_RGB-1 18SS_SP_Select_ShantellMartin_Q1_CLYDE_SM_0368_RGB 18SS_SP_Select_ShantellMartin_Q1_CLYDE_SM_0360_RGB 18SS_SP_Select_ShantellMartin_Q1_CLYDE_RAW_SM_0750_RGB 18SS_SP_Select_ShantellMartin_Q1_PLATFORM_STRAP_0495_RGB 18SS_SP_Select_ShantellMartin_Q1_SUEDE_SM_0706_RGB Screen Shot 2018-02-08 at 2.26.38 PM

New Balance MS574DD Hemp

New Balance’s modern silhouette, the MS574DD, gets a tonal Hemp color-way, with a deconstructed feel. The sneaker features a premium suede upper and a breathable mesh bootie. The updated New Balance 574 sits on a comfortable Fresh Foam midsole for long lasting cushioning. Tonal rope lacing rounds out the look of the sneaker, the overall oat color works all year round. These are available at both of rime’s locations and here online.Screen Shot 2018-02-07 at 3.39.01 PM

The PUMA And Hello Kitty Collaboration

The collaboration between sportswear giant PUMA and pop culture icon Hello Kitty is all about cats, and not just because both brands are namesakes reference to felines. Hello Kitty’s cute, yet mysterious character has been garnering interest since its placement on notebooks and cell phone cases for over 40 years. PUMA’s Suede sneakers have been on feet since 1968. To celebrate the sneaker’s 50 anniversary the duo team up on a sneaker that combines the signature elements of both the iconic Suede and the recognizable Hello Kitty. The Suede gets a Hello Kitty makeover, done in a red and white color-way, the sneaker features graphics like the red bow and her ever-present milk bottle. The collaboration are all about those details. The Suede’s classic toe box, tongue, laces, heel and Formstripe are in crimson. It features a Hello kitty pattern and a chunky white sole, while at the bottom of each foot reveals a cheeky surprise, each foot bears a half of Hello kitty’s bow, which when placed next to each other completes the bow. The sneaker is just on time for valentines day and drops at both rime locations on Thursday Febuary 8th.Screen Shot 2018-02-06 at 7.07.36 PM Screen Shot 2018-02-06 at 7.08.36 PM

Nike Women’s Air Zoom Mariah Flyknit Racer

The ’80s racer is back as a lifestyle sneaker in the Nike Air Zoom Mariah Flyknit racer Women’s Shoe. The flyknit technology was inspired by the feedback from runners wanting a shoe with a snug fit of a sock. Nike used their innovation to deliver precise placement of support, flexibility and breathability, resulting in a featherweight, formfitting and seamless upper. The precision maximizes performance while reducing the material waste of traditional cut and sew by an average of 60%. The brand helps the planet by the use of at least six recycled bottles in every pair of Flyknit shoes, saving millions of pounds of material from reaching landfills. The Flyknit wraps the foot for total comfort, as the bootie-style construction lets you slip the sneaker on and off quickly. All the innovative design and technology put into the sneaker allows for comfort and support. The two color ways below are available at rime locations and here online.

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Saucony x Solebox Shadow 5000 EVR Pink Devil

German brand Solebox get together again with Saucony on another bold collaboration, for the 5000 silhouette. The Pink Devil design is a revamp of a collaboration of the same name, which followed up on another concept from earlier that year. Using a dual-colored construction, this model starts with pink at the toe and gradually fades fully to black as it gets toward the heel. While the previous collaboration used the 5000 model, this time the EVR version is used. This collaboration highlights Saucony’s modern technology and experimental new materials. The sneaker features a breathable knit upper, giving the silhouette a modern look. Also updated is the EVERUN midsole cushioning, which adds flexibility and durability. Black laces and gum bottom soles rounds out the look of the sneaker. These can be found here online or at both of rime’s locations.Screen Shot 2018-02-05 at 5.24.18 PM Screen Shot 2018-02-05 at 5.24.58 PM Screen Shot 2018-02-05 at 5.24.43 PM

BornxRaised And Converse Collaborate

BornxRaised is inspired by Venice, California, with an organic point of view. The brand captures all the subcultures that gather in Venice, and says; you’ll only understand it if you’re from here. The interaction of these subcultures is strongly expressed through the brand. The first collaboration with Converse, takes the Jack Purcell, and interprets its own history in venice. The classic court sneaker gets a hair-on-hide upper in black and caramel, reminiscent of a fresh buzz cut. Rubber on the heel and embroidery on the tongue, rounds out the look of the shoe. The materials used, elevates the interplaying dapper and street vibes. These are currently available at rime’s Upper East Side location and here at the online shop.

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