Rime

Incorp[HER]ated Event.

On November 18th, 2017, “Incorp[HER]ated,” founded by Khiana Lowe and Brittany Edwards, launched a very noble and empowering event called “Straight to Feet” in New York City.  The goal of “Straight to Feet” was to make the point that the  “underwhelming number of women highlighted in sneaker culture does not accurately reflect the number of women present in the game”. The event’s goal was to inspire and empower the next generation of young women and men, and to highlight the importance of inclusion to push them to confidently pursue their passions. Sneakers were the vessel used to execute the mission of working as a team to create a cohesive message on a product, which in theory could be sold to a mass market of young women and men. The students were divided into four teams and were all assigned a mentor to work with their team help them execute their ideas on the designated sneaker for the project, a classic Reebok Club C. Once ready, all the teams presented their design to an audience of event attendees (talk about pressure). All four teams did a great job of presenting their designs BUT, their could only be one winner. A tough task indeed for the judges – a group made up of the workshop mentors, Sean of OSD, and Susan Boyle of Rime NYC. The winning design team received a prize AND, their actual sneaker is currently on display at the ONLY woman owned sneaker Boutique in New York City, Rime NYC (at the Brooklyn location). After the design presentation, the audience (which included all the young ladies who participated in the design challenge as well as a wider audience of general attendees) were able to experience a panel which featured some very inspiring women who are professionals in the footwear industry in various capacities. This panel of esteemed women included: Erin Mintun (formerly of ColeHaan and Nike), Joy Yoon (Adidas), Jazerai Allen-Lord (Crush and Lovely), Alisa Nevita (For The Kick of It), and Darcy Krinsky (Reebok); and covered topics ranging from technology in the industry to sentiments around Hypebeast culture. With materials provided by Reebok, and the Brooklyn Shoe Space, and the wonderful facilities donated by Galvanize NYC. There was amazing execution of this first event by Incorp[HER]ated. They executed their mission and handled it all with tremendous humility and class. I look foward to their next event. Congrats to Brittany and Khiana of Incorp[HER]ated. 20171118_150321 20171118_154952 Screen Shot 2018-01-15 at 2.15.39 PM Screen Shot 2018-01-15 at 2.16.04 PM

Rime Is Moving, And There’s A Sale.

To celebrate our 10 year anniversary, we’re moving to 296 Atlantic Ave and Smith St. Stay tuned for the opening of our new location. In the meantime stop by to shop the moving sale.RIMEMOVINGSALE

Rime’s Brooklyn Location Is Moving!

Marking rime’s ten year anniversary, the Brooklyn location is moving to 296 Atlantic Ave and Smith St. To celebrate the move, the Brooklyn location is having a huge moving sale. Stay tuned for the opening date of the new location.

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Outerwear Sale!

RIME locations is having a sale on all jackets. Come in and check out the selection, or click here for the online shop.

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Streetwear Get’s A Spotlight At MoMA’s Fashion Exhibit

It’s been almost 70 years since the last time the MoMA has had a fashion exhibit. Unlike the MET, where some of fashion’s brightest stars have been highlighted, like Alexander Mcqueen and Comme des Garçon, the last fashion exhibit at the MoMA was in 1944 called “Are Clothes Modern?”. The Museum of Modren Art is currently running a fashion exhibit until the end of January called “Items: Is Fashion Modern?”, a call back to the museum’s last fashion exhibit seventy years ago. The exhibit is a like a game of catch up, seeing as its the second fashion exhibit in the museum’s history. Taking up the entire sixth floor’s galleries, the exhibits are made up of videos, slide shows as well as tangible pieces of clothing, like jeans and flip-flops. Included are pieces that highlight subcultures, like streetwear, as well as how western mainstream and clothes as a a form of self expression, cementing the individual’s person style. Showcased are postwar garments and accessories, told in a linear story, everything from striped sailor shirts, to Chinese designer Zhijun Wang’s use of designer sneakers (Yeezys) as material for a surgical mask, creating a sort of merge between post-apocalyptic and streetwear aesthetic. Luxury is categorized by a Rolex watch, A Tiffany diamond and a Birkin bag and contrasted next to nail art and door-knocker earrings, allowing the exhibit to really show a sense of inclusivity, while highlighting and praising subcultures—that usually aren’t— for their contribution to modern fashion. Also curated are the Supreme box logo, done as a projection onto a white tee, a pair of Converse All Stars from the 50s, a Vivienne Westwood God Save The Queen T-shirt, Colin Kaepernick and Micheal Jordan jerseys and a pair of adidas Superstars from the 80s. Although traces of the exhibit are Dior, Chanel and Givenchy, it’s nice to see that streetwear gets its shine, as the style has been incorporated in the high-brow brands for years, but “Items: Is Fashion Modern?” allows them to exist next to each other, together.

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Nike Air Pegasus All Terrain Pinnacle

Nike revamps the classic Nike Air Pegasus to withstand wet weather. The revamp features and ACG inspired construction and color palette. Made from nylon and synthetic upper that’s reinforced with a waterproof lining and a fast lacing zip-cord system, while a rugged tread on the rubber outsole keeps the foot from slipping in any situation. The color palette of bright purple, teal and grey is ACG inspired. The model is made for city walks and hiking. These are currently available at rime locations.Screen Shot 2017-10-30 at 5.34.12 PM

Fenty X PUMA Spring/Summer2018

Rihanna and PUMA continue there successful relationship by showing their latest collaboration collection at NYFW, and they have out done themselves. The singer brought the motocross inspiration for the spring/summer 2018 line to the New York runway, complete with bike riders riding along neon pink sand-hills. With the success of the previous collections, the anticipation for the latest collaborative collection was high. Filled with millennial-pink mountain gear and classic surf wear in neon day-glo. Body-con beach cover-ups are adorned with industrial, zippers, adjustable toggles, peekaboo lacing and mesh overlay. The oversized motocross inspired nylon track pants and anoraks showcased Rihanna’s tomboy style while modernizing the athleisure trend away from just spandex. On the footwear side of things Fenty x PUMA stiletto thong sandals were finished with chunky surf-style ankle straps, mules had Perspex heels and the signature creepers were updated into chunky stomper boots. Sneaker culture has gained some ground in the high fashion hemisphere and Rihanna has surely picked up on the interest for unexpected footwear. Although an overall exceptional show, standouts include all the leather pieces including the slouchy leather boots, and the logo fanny pack, which is a silhouette that’s right on trend. Rihanna and PUMA gets it right again.

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Alexander Wang Spring/Summer 2018

Alexander Wang is a staple for street-wear aficionados. For the spring/summer 2018 show the designer took his street-wear aesthetic to another level by showcasing the collection on a dead-end street in Bushwhack, Brooklyn with a soundtrack of trap music, that was blasted from trucks. The inspiration was clearly party, partying and more parties. The effortless party vibe shone through the pieces, lacy slip tops and cashmere sweaters were spilled together as if grabbing whatever at the end of the day and heading directly to a party. The styling was especially cool, showing modern ways of wearing closet staples, like tailored jackets wrapped around waists, and denim shorts were worn over leather pants. Also shown during the spring/summer 2018 collection were adidas collaboration pieces, this time around the pieces came in hybrid leather and denim trousers with the signature triple stripe and the iconic trefoil logo reimagined upside down and a stand out zip-up jacket with extra sleeves that cinched and wrapped around the waist. The collection has something for every downtown party girl.

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Trillfest 2017

Trill fit is described as Boston’s original hip-hop workout party, where fitness is fun, inclusive while being set to a trill playlist. The lifestyle brand is introducing TRILLFEST in Cambridge MA on September 16th at Cambridge’s University Park Commons. The event is the city’s first wellness music festival for the culture. For a day individuals can get hype with Trillfit’s favorite fitness sessions, DJs, food trucks and a wellness market. There will also be a special meditation group led by For Creative Souls. For more info and how to get tickets head here.

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Have A Happy And Safe 4th Of July And Get Free Shipping At Rimenyc.com

Use code 4THOFJULY at checkout on rimenyc.com for free shipping.Screen Shot 2017-07-04 at 11.58.04 AM

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