Rime

Incorp[HER]ated Event.

On November 18th, 2017, “Incorp[HER]ated,” founded by Khiana Lowe and Brittany Edwards, launched a very noble and empowering event called “Straight to Feet” in New York City.  The goal of “Straight to Feet” was to make the point that the  “underwhelming number of women highlighted in sneaker culture does not accurately reflect the number of women present in the game”. The event’s goal was to inspire and empower the next generation of young women and men, and to highlight the importance of inclusion to push them to confidently pursue their passions. Sneakers were the vessel used to execute the mission of working as a team to create a cohesive message on a product, which in theory could be sold to a mass market of young women and men. The students were divided into four teams and were all assigned a mentor to work with their team help them execute their ideas on the designated sneaker for the project, a classic Reebok Club C. Once ready, all the teams presented their design to an audience of event attendees (talk about pressure). All four teams did a great job of presenting their designs BUT, their could only be one winner. A tough task indeed for the judges – a group made up of the workshop mentors, Sean of OSD, and Susan Boyle of Rime NYC. The winning design team received a prize AND, their actual sneaker is currently on display at the ONLY woman owned sneaker Boutique in New York City, Rime NYC (at the Brooklyn location). After the design presentation, the audience (which included all the young ladies who participated in the design challenge as well as a wider audience of general attendees) were able to experience a panel which featured some very inspiring women who are professionals in the footwear industry in various capacities. This panel of esteemed women included: Erin Mintun (formerly of ColeHaan and Nike), Joy Yoon (Adidas), Jazerai Allen-Lord (Crush and Lovely), Alisa Nevita (For The Kick of It), and Darcy Krinsky (Reebok); and covered topics ranging from technology in the industry to sentiments around Hypebeast culture. With materials provided by Reebok, and the Brooklyn Shoe Space, and the wonderful facilities donated by Galvanize NYC. There was amazing execution of this first event by Incorp[HER]ated. They executed their mission and handled it all with tremendous humility and class. I look foward to their next event. Congrats to Brittany and Khiana of Incorp[HER]ated. 20171118_150321 20171118_154952 Screen Shot 2018-01-15 at 2.15.39 PM Screen Shot 2018-01-15 at 2.16.04 PM

Rime’s Susan Boyle Gives The Snobette Her Top Five Sneakers Of 2017

At the end of the year The Snobette asks sneaker influencers for their top sneaker picks for their Snobby Awards. The first panelist to dish out her picks for 2017 is rime’s founder, Susan Boyle. For a look at what she choose as her five favorite kicks of the year go here or click the image below. Screen Shot 2017-12-19 at 6.03.40 PM

Streetwear Get’s A Spotlight At MoMA’s Fashion Exhibit

It’s been almost 70 years since the last time the MoMA has had a fashion exhibit. Unlike the MET, where some of fashion’s brightest stars have been highlighted, like Alexander Mcqueen and Comme des Garçon, the last fashion exhibit at the MoMA was in 1944 called “Are Clothes Modern?”. The Museum of Modren Art is currently running a fashion exhibit until the end of January called “Items: Is Fashion Modern?”, a call back to the museum’s last fashion exhibit seventy years ago. The exhibit is a like a game of catch up, seeing as its the second fashion exhibit in the museum’s history. Taking up the entire sixth floor’s galleries, the exhibits are made up of videos, slide shows as well as tangible pieces of clothing, like jeans and flip-flops. Included are pieces that highlight subcultures, like streetwear, as well as how western mainstream and clothes as a a form of self expression, cementing the individual’s person style. Showcased are postwar garments and accessories, told in a linear story, everything from striped sailor shirts, to Chinese designer Zhijun Wang’s use of designer sneakers (Yeezys) as material for a surgical mask, creating a sort of merge between post-apocalyptic and streetwear aesthetic. Luxury is categorized by a Rolex watch, A Tiffany diamond and a Birkin bag and contrasted next to nail art and door-knocker earrings, allowing the exhibit to really show a sense of inclusivity, while highlighting and praising subcultures—that usually aren’t— for their contribution to modern fashion. Also curated are the Supreme box logo, done as a projection onto a white tee, a pair of Converse All Stars from the 50s, a Vivienne Westwood God Save The Queen T-shirt, Colin Kaepernick and Micheal Jordan jerseys and a pair of adidas Superstars from the 80s. Although traces of the exhibit are Dior, Chanel and Givenchy, it’s nice to see that streetwear gets its shine, as the style has been incorporated in the high-brow brands for years, but “Items: Is Fashion Modern?” allows them to exist next to each other, together.

Screen Shot 2017-12-13 at 6.33.46 PM Screen Shot 2017-12-13 at 6.34.44 PM Screen Shot 2017-12-13 at 6.34.33 PM Screen Shot 2017-12-13 at 6.34.14 PM

Star Wars And Clarks Join Forces On A Show Collaboration.

The latest installment of The Star Wars franchise is due to open on December 14th and with it, a positive female role model is at the forefront for the fans. Rey is uncompromising, true to herself and represents strength and without any apologies, she’s a true badass. The character has gained a following for her strength and bravery. The Clarks Star Wars collaboration is exclusively for girls and ladies, designed specifically to celebrate female power. Rey’s strength was the source of inspiration, as well as being an expression of the brand’s character of authenticity and strength, while promoting female empowerment. The Force of Nature collection introduces new materials, construction and technology for extreme comfort and durability. The close-fit, high top design keeps the ankle protected, while the soft fleece lining and innovative lacing system makes sure the foot stays warm and dry, providing extra protection against the elements. These are available at rime locations and online.26134698-1 26134698-2 26134698-3 26134698-4 26134699-1 26134699-2 26134699-4 26134700-1 26134700-3 26134700-4 26134700-5

Rime And Canadian Artist Eepmon Collaborate With Alpha Industries

Rime’s founder Susan Boyle and Canadian digital artist EEPMON collaborate with Alpha Industries on a limited edition bomber jacket. The reversible jacket is a slim silhouette that is gold on one side and a dark brown on the other. The collaboration has the dual east-meets-west inspiration, as the monkey design on the gold side represents EEPMON and the lion on the dark brown side represents Boyle, both representing eastern zodiac. Each jacket also features a special laser cut mirror acrylic keychain with the edition number engraved on it, marking it out of the 128 jackets. These are currently available online here and at rime locations.

L1020351 L1020281 L1020248

PUMA’s 50th Anniversary Of The Suede

PUMA is celebrating the 50th anniversary of the PUMA Suede silhouette by having various influencers in fashion, music and pop culture help drop retro silhouettes and new models of the sneaker. Upcoming re-releases will include the popular iterations of the B-Boy fabulous Pack and the Made in Japan Collectors Pack. The PUMA Suede is on of the most influential sneakers in hip-hop culture. The silhouette has held a special place in black-american culture, due its role at the 1968 Summer Games in Mexico City, when American athlete Tommie Smith broke the 200m world record. He walked to the victory stand in black socks while carrying a PUMA Suede in his left hand. He raised the left Suede, placed it on the stand, then raised his right fist in a silent gesture that spoke of a universal fight for equality and human rights. The PUMA Suede became a piece of the story of the civil rights movement. The silhouette continued its presence in sport when it was endorsed by NBA star Walt Frazier. When break dancing emerged in the early 70s, breakers wanted a sneaker with style. durability and authenticity on the streets, and because of its already popular origins in black culture, the PUMA Suede became the sneaker of choice. The shoe was already popular on the streets of New York, but the rubber soles and flexible upper made it an ideal sneaker for breakdancing.  50 years later and the PUMA Suede remains an important part of hip-hop culture, bringing hip-hop to the masses in early films like Beat Street, which saw Bronx b-boy culture being brought to the box office for the first time. The PUMA Suede Classic B-Boy pack celebrates the 50 years of it being a style icon. The pack  features its recognizable design, that’s comprised of a suede upper and white sole, which comes in black and red color ways. These will be available at rime locations.

Screen Shot 2017-11-13 at 6.07.13 PM Screen Shot 2017-11-13 at 6.07.33 PM Screen Shot 2017-11-13 at 6.08.01 PM Screen Shot 2017-11-13 at 6.08.46 PM

 

Lazy Oaf’s Holiday 2017 Collection

London-based label Lazy Oaf goes in different directions for the guys and ladies for their Holiday 2017 range. While the ladies get colorful choices the guys range is inspired by motocross, but one thing they have in common is warmth. The pieces are geared for keeping warm through the colder season. For the guys, the pieces are wardrobe essentials, taking inspiration from motor racing. The offering includes different pieces of outerwear, like the black half-zip fleece with white accents. The motor racing inspiration is seen in the blue pipe long-sleeve top with high rib neckline and contrast cuffs and the color-block zip jersey. The monochromatic fleece zip-up sweat shirt and striped blue and pink tee with a take on the label’s side eye logo round out the guys offering. On the female side, the brand sticks to their eye catching aesthetic, using bold colors mixed into the black range. Knitwear are the stand outs, like the chunky rainbow sweater and cozy cardigan. Lazy Oaf quirky details, such as sad face emoticon and the “Sorry, I’m Late” motif are seen on sweatshirts, scarves and socks. A black teddy bear backpack rounds out the collection.

Screen Shot 2017-11-04 at 4.24.08 PM Screen Shot 2017-11-04 at 4.24.16 PM Screen Shot 2017-11-04 at 4.24.24 PM Screen Shot 2017-11-04 at 4.24.34 PM Screen Shot 2017-11-04 at 4.24.41 PM Screen Shot 2017-11-04 at 4.24.47 PM Screen Shot 2017-11-04 at 4.24.56 PM Screen Shot 2017-11-04 at 4.25.08 PM Screen Shot 2017-11-04 at 4.26.11 PM Screen Shot 2017-11-04 at 4.27.55 PM Screen Shot 2017-11-04 at 4.29.17 PM Screen Shot 2017-11-04 at 4.30.23 PM Screen Shot 2017-11-04 at 4.30.39 PM Screen Shot 2017-11-04 at 4.30.51 PM Screen Shot 2017-11-04 at 4.32.47 PM Screen Shot 2017-11-04 at 4.32.58 PM Screen Shot 2017-11-04 at 4.33.23 PM

Eepmon X RIme X Alpha Industries

rime collaborates with Canadian digital artist eepmon on an Alpha Industries bomber jacket. The collaboration, called Jungle Out There, will debut at ComplexCon on November 4th. The limited jacket is a representation of eepmon’s work, in the way he connects east meets west zodiacs. Using Alpha Industries’ slim bomber silhouette, the jacket takes on eepmon’s monkey portrait on the golden side, while the dark chocolate side has a lion, which represents rime’s founder Susan Boyle. The lion image was created by eepmon to symbolize Boyle’s leo zodiac sign and her wild fearless spirit. Each jacket will also feature a special laser cut mirror keychain with the edition number engraved out of 128. eepmon will be on hand at ComplexCon at the Alpha Industries booth to sign the jackets, they will also be available in limited quantities for purchase at rime’s online store.

L1020248 L1020281 L1020351

Eepmon X Alpha Industries X Rime

jungleoutthere-teaser-rimeCanadian digital artist eepmon, Alpha Industries and rime get together on a collaboration of a bomber jacket set to debut on November 4th at Complexcon. Keep posted to get a look at the collaboration.

Digital Artist Eepmon

Canadian artist Eepmon’s work involves the merge of computer coding and illustration, with the perfect balance between traditional and contemporary art. Having developed his own computer program that integrate random algorithms into his work that generate dense graphic compositions that create a chaotic and orderly designs. Eepmon’s work straddles the line of digitally contemporary society and everyday inspiration. His distinct style has led to collaborations with Microsoft and Canada Goose. eepmon utilizes his skills and knowledge of fine arts, illustration, computer programming and photography to create art pieces that are conceptual and expressive while bridging together eastern and western cultures. Although his influences may not strikingly stand out in his work, the pieces are evocative and striking. His exhibits have used Google’s weather service data to create art. At times his exhibits even became interactive using the weather data and audience’s uploaded photos, blending them to make abstract works. His creativity is boundless as he uses photographs, paintings and drawings then merges them with his computer program that allows for spontaneous creativity. Taking the digital age’s immediacy into consideration, Eepmon’s work is easily printed onto a multitude of media or uploaded. Other pieces of his work are mixed medium visuals of creatures, like monkeys, existing, floating through digital worlds. The monkey aesthetic is no coincidence as Eepmon is a play on ape man. Eepmon is pushing the edge of art meets digital, which is right on time as we’re in the pivotal phase of the digital age. Screen Shot 2017-10-10 at 3.20.12 PM

Copyright 2013 | NY Web Design | Design Burd Inc