Pleasures Summer 2018

L.A based Pleasures delivers a summer range titled “Always Someone”, that takes inspiration from the past. The retro looks from the 90s is having a peak trend moment currently and Pleasures is a brand that gets inspiration from subcultures. The brand’s loud graphics, bold colors and patterns  falls into the loud print trend and the peak 90s trend. The collection is centered around an exploration of the life cycle of every-and-anything. The pieces represent different phases of life. Jackets, hoodies, button-p\ups, shirts, t-shirts,pants,shorts and caps take on Pleasures’ signature subculture references, as well as  food and ’90s toys. The fake flowers camp shirt, garage shirt jacket and baja pants are prime stand outs of the collection, which is filled with summer ready pieces for any wardrobe.Screen Shot 2018-05-30 at 3.30.03 PM Screen Shot 2018-05-30 at 3.30.10 PM Screen Shot 2018-05-30 at 3.30.31 PM Screen Shot 2018-05-30 at 3.30.23 PM Screen Shot 2018-05-30 at 3.30.38 PM Screen Shot 2018-05-30 at 3.30.45 PM Screen Shot 2018-05-30 at 3.30.53 PM Screen Shot 2018-05-30 at 3.30.59 PM Screen Shot 2018-05-30 at 3.31.07 PM Screen Shot 2018-05-30 at 3.31.14 PM Screen Shot 2018-05-30 at 3.31.25 PM

Rime’s Moving Sale On Outerwear, Accessories And Fenty.

To celebrate rime’s 10 year anniversary, the Brooklyn location is moving, and there’s also a sale. All outerwear are 30% off, with this unpredictable New York City winter stop in and check out our selection of outerwear from Stüssy, Vans, Obey, Herschel and Moose knuckle. Rihanna’s scholastic inspired collection are also on sale at 30% off, from cropped polos, and sweatshirts to the bear backpack. Also all bags are also on sale at 20% off. So stop by and take advantage of the moving sale.Screen Shot 2018-01-15 at 3.10.00 PM Screen Shot 2018-01-15 at 3.10.15 PM Screen Shot 2018-01-15 at 3.11.01 PM


Rime’s Sol Republic Headphones

Designed in San Francisco, Sol Republic headphones are engineered to offer premium, crisp sound that gives the listener a detailed experience. The brand is committed to designing products that look and feel as good as they sound. The Sol Republic X Rime headphones are luxe and compliments any city’s hustle and bustle, as well as being easily paired with any personal style. The indestructible all gold headphones are as comfortable as they are sleek. These are available at rime locations and can also be found here at the online shop.headphones_-_Copy_grande RIMG107-2

Outerwear Sale!

RIME locations is having a sale on all jackets. Come in and check out the selection, or click here for the online shop.

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Eepmon X RIme X Alpha Industries

rime collaborates with Canadian digital artist eepmon on an Alpha Industries bomber jacket. The collaboration, called Jungle Out There, will debut at ComplexCon on November 4th. The limited jacket is a representation of eepmon’s work, in the way he connects east meets west zodiacs. Using Alpha Industries’ slim bomber silhouette, the jacket takes on eepmon’s monkey portrait on the golden side, while the dark chocolate side has a lion, which represents rime’s founder Susan Boyle. The lion image was created by eepmon to symbolize Boyle’s leo zodiac sign and her wild fearless spirit. Each jacket will also feature a special laser cut mirror keychain with the edition number engraved out of 128. eepmon will be on hand at ComplexCon at the Alpha Industries booth to sign the jackets, they will also be available in limited quantities for purchase at rime’s online store.

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Vans Does Velvet

Vans released a few velvet made accessories for the fall/winter season. Included in the velvet offering is a back pack, a cap and a bomber jacket. The backpacks are done in a deep burgundy and silver grey, the caps also come in both colors as the bomber is done in black. The Deana Backpack is made of crushed velvet and has two compartments, one large and a front pocket for organization. It has a debased lining and a leather logo patch rounds out the look.The Glazier Crushed velvet Hat is an all over velvet look, with a tonal logo embroidery. The Uptown Velvet Bomber Jacket is constructed out of cotton velvet with a satin lining. It has a snap front closure and tonal logo embroidery. With a relaxed fit, the bomber works with any personal style. These vans velvet offerings are available at rime locations and here at the online shop. 

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Fenty PUMA Fall/Winter 2017 Accessories

Rihanna continues to dazzle with her collaborations with PUMA. The musician has put her own twists in every collection between the duo. The fall/winter 2017 collection has Rihanna’s rebellious nature beaming through.Most likely to break the rules, seems to be the motto for the collection. As preppy apparel take on surprising twists, so do the accessories. The footwear have been stand outs since the collaborative duo’s debut, with the Fenty platform being one of the most sought after sneakers. As part of the fall/winter range, beanies take on zip cord elements, mini backpacks (think 90′s movie Clueless) are modernized by being made out of luxe leather. Hoods stand alone as accessories as they’re able to be pulled on to work with any outfit, while on trend chokers have a preppy twist only Rihanna can do. The stand out of the accessories is the bear backpack, made from premium materials, like leather on the straps, the bear backpacks are done in a preppy school-girl plaid and a bold snuggly orange. Stop into both of rime’s locations to check out Fenty PUMA accessories offering, or check here for a selection.Screen Shot 2017-10-31 at 2.16.32 PM

Majid Jordan X Alpha Industries

The bomber jacket trend seems to still be going strong, with different iterations and distinct stamps on the silhouette entering the market. As Canadian duo, and OVO artists, Majid Jordan are set to release their sophomore album at the end of the month, they also collaborated on a six piece collection with Alpha Industries. The singers put their own creative spin on a range of limited edition jackets, a black bomber, a lips-illustration bomber, the classic hooded MA-1 bomber and a B3 sheepskin bomber that has a serious luxe vibe, and is the true stand out.

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The Debbie Harry X OBEY Collection

The Debbie Harry x OBEY is filled with closet staples with an edge. The Obey womenswear line incorporates Harry’s personal photography with fine art and design from Shepard Fairey. The everyday pieces with that ’80s can be paired with anything already in your closet for a rocker vibe. Blondie singer Debbie Harry is as big a music legend as she is a fashion icon. Her signature looks that rode the ’70s and ’80s punk and new wave era are still replicated and modernized today. The Debbie Harry x OBEY collaboration takes the artist’s classic looks and fuses it with a contemporary streetwear vibe. The range includes hoodies, tees, bombers and jackets, all with that punk rock attitude that never goes out of style. The outerwear pieces are the stand outs, like the red suede moto-jacket and oversized denim jacket with Harry’s image on the pack. Pieces from the collaboration are available at rime locations. 

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Selena Gomez Is PUMA’s Latest Brand Ambassador

Selena Gomez is the news brand ambassador for PUMA, a roster that includes boyfriend  the Weeknd and Kylie Jenner. The singer/actress revealed the new partnership with the brand hand-in-hand with her debut campaign, modeling the upcoming Phenom silhouette. The news of the collaboration comes on the heels of Gomez’s public announcement that due to lupus complications she had undergone kidney transplant, this sort of transparency allows for Gomez to be relatable but forms a connection with consumers. It’s also the singer’s second design collaboration, her first was a successful Selena Gomez for Coach campaign and collection. Unlike her boyfriend The Weeknd, who designed his own XO Parallel shoe, Gomez’s collection seems to more focused on athletic wear separates, like sports bras and velour tops.Screen Shot 2017-09-18 at 5.55.46 PM Screen Shot 2017-09-18 at 5.49.15 PM

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