The PUMA Nova GRL PWR

Fashion, Footwear

PUMA’s latest silhouette is a ladies exclusive. The PUMA Nova GRL PWR is a collaborative sneaker between the brand and Lola Plaku, a music industry exec and CEO of Lola Media Group. This is Plaku’s first sneaker as part of PUMA’s Co-creative platform. Lola is known for spearheading a mission to empower young women, inspiring others to create change and push culture forward. The Nova GRL PWR has a bold, 90s inspired silhouette, with a slim mesh upper with leather overlays and vibrant color-blocking. With GRL PWR branding on the tongue tab, the look is finished with a lace closure system. The Black-Surf The Web color-way has a black base with a colorful color-blocking overlay technique, with a l9ight back at the lacing system and agents the white sole, while a bold blue is on the tongue and overlays from the toes to the side and heel. A vibrant neon yellow on the heel and Formstripe at the side allows the other colors to pop. The Nova GRL PWR is a bold sneaker takes on street-style power with a feminine touch. These are available at rime’s Brooklyn location.Screen Shot 2019-03-07 at 3.26.16 PM Screen Shot 2019-03-07 at 3.26.47 PM Screen Shot 2019-03-07 at 3.27.02 PM