Rime

Nike Air VaporMax Flyknit In Volt

Nike’s Air VaporMax Flyknit has quickly gone from just a running silhouette to a lifestyle sneaker. With a flexible Flyknit upper sits atop a reinvented Air cushioning system, redefining the Air Revolution with its full foot air unit. The latest version features an all over volt color which is always nicely displayed on running silhouettes. The lightweight and flexible Flyknit upper is completely done in the bright color, with a white Swoosh branding and black heel cage and pull tab seamlessly works against the neon color. The cushioning unit comes in a semi-translucent volt. A small reflective swatch on the heel rounds out the look of the sneaker. These are currently available at rimes Brooklyn location.Screen Shot 2018-07-31 at 6.53.07 PM

PUMA Women’s Thunder Desert In Smoke Green

PUMA’s Thunder Desert pays homage to the brand’s ’90s Cell System running sneaker and their McQueen collaboration. It is one of PUMA’s modern classic silhouettes, and features leather, mesh and suede overlays. The revamped design is bulky, and falls into the chunky sneaker trend. This release keeps in place the bold signature exaggerated tooling, blown-up proportions, with an updated use of mixed premium materials. The Thunder Desert is a mix of many aesthetics, from the avant garde, high fashion to the performance running design. The tonal minty upper is contrasted nicely by the white soles and hits of tan on the sole and lacing system. While the tan color-way is a done in tonal hues of tan with a close mix of  pink hues that seamlessly offsets the tan, along with the grey on the sole. These will be available at rime’s Brooklyn location on August 2nd.Screen Shot 2018-07-31 at 6.26.25 PMScreen Shot 2018-07-31 at 6.24.05 PM

Selena Gomez Models PUMA’s Classic California Exotic Sneaker

Selena Gomez continues her PUMA ambassadorship, after shining the spotlight on the brand’s Defy Mid sneaker. The star now stars in a campaign for the release of two versions of the PUMA California sneaker. The California sneaker debuted in 1983 when Argentine grand slam champ Guillermo Vilas wore them during competition. Over the years the classic sneaker has become a streetwear staple, taking on a new name as a tribute to California where the silhouette gained popularity and its laid back look and vibe. The sneaker is made of nubuck and leather with metallic details. It is known for its low-slung design and thick rubber sole. Selena models a new version, the California iExotic, in two new color-ways, a tone-on-tone white and a black mettalic ash. black metallic ash. Gomez models the sneakers in retro inspired activewear.Screen Shot 2018-07-30 at 3.28.42 PM Screen Shot 2018-07-30 at 3.29.09 PM Screen Shot 2018-07-30 at 3.29.25 PM

Nike’s Air Max 270 Just Do It

Nike’s “Just Do It” pack is made up of some of the brand’s old and new silhouettes. Inspired by the 30th anniversary of their classic slogan, the second drop includes the Air Max 270. The orange, black and white color palette returns. The Air Max 270 is one of Nike’s latest lifestyle shoe, and is known for having the highest Air Max unit in the brand’s history made exclusively for casual wear. The tonal white white sneaker is accented by orange on the toe of the sole and air unit, with black on the branding and peeking through from under the white upper. These are available at rime locations. Screen Shot 2018-07-30 at 2.47.51 PM

Vans Goes Van Gogh

Vans teams up with the Van Gogh Museum Amsterdam on an exclusive collaboration. Van Gogh is one of the most famous and influential impressionist painters. Some of the artists most recognized pieces are implemented into classic Vans silhouettes, like the Slip-Ons, Authentic and Sk8-hi. Not limited to just footwear, the collaborations include apparel with the artist’s work as well. T-shirts get a mash up of Vans iconic checkerboard pattern and Van Gogh’s Self-Portrait & Sunflowers. Stand out clothing pieces include a matching satin bomber, backpack & cap with the artist’s Almond Blossom digitally printed on them. On the sneaker side of things, iconic Vans silhouettes match the art on the clothes. There’s an Old Skool that exclusively features the Old Vineyard, while a Slip-On gets a print called “Letters”, which was created by selected text and illustrations from the 700 handwritten dispatches Van gogh sent to his brother, Theo. Footbed graphics highlights co-branding and lines that evoke Van Gogh’s recognizable brushstrokes, while included hangtags tell the historical facts about the art that inspired each sneaker.Screen Shot 2018-07-30 at 1.56.00 PM Screen Shot 2018-07-30 at 1.56.13 PM Screen Shot 2018-07-30 at 1.57.25 PM Screen Shot 2018-07-30 at 1.57.14 PM Screen Shot 2018-07-30 at 1.58.07 PM Screen Shot 2018-07-30 at 1.58.26 PM Screen Shot 2018-07-30 at 1.58.45 PM Screen Shot 2018-07-30 at 1.59.19 PM Screen Shot 2018-07-30 at 1.59.32 PM Screen Shot 2018-07-30 at 1.59.42 PM Screen Shot 2018-07-30 at 1.59.53 PM Screen Shot 2018-07-30 at 2.00.09 PM Screen Shot 2018-07-30 at 2.00.24 PM Screen Shot 2018-07-30 at 2.00.38 PM Screen Shot 2018-07-30 at 2.01.13 PM Screen Shot 2018-07-30 at 2.01.49 PM Screen Shot 2018-07-30 at 2.01.57 PM

Nike’s Air Max 90/1

The Air Max made its debut in the late 80s and immediately became a star due to its visible Air for the first time. The sneaker has evolved from an experiment in cushioning to a street-wear icon. Over the years the silhouette has been revamped over and over, but the roots of the sneaker always stays the same. In 1992 the Air Max 1 Retro became one of Nike’s first retro/casual hybrids, combining a leather Air Max 1 OG upper with the updated technology Air Max 90 tooling. Its return in the original university red color-way is a way for the fans to experience this sneaker mash-up. The hybrid sneaker features an air Max 1 upper combined with an Air Max 90 midsole and outsole for a unique retro look.  A red leather mudguard and Swoosh branding gives the sneaker a pop of color against the white and grey upper, and the classic midsole is done in a tonal white with translucent Air Max bubble that helps the red accents to shine. These will be available at rime locations on July 26th.Screen Shot 2018-07-25 at 4.24.32 PM Screen Shot 2018-07-25 at 4.24.58 PM

FILA’s Heritage Collection For Fall 2018

FILA allows soccer apparel inspiration to enter street-wear with their fall 2018 heritage collection. The women’s range has a selection of bodysuits, dresses, cropped tops and elongated stretch shorts. Outerwear items are also highlighted, like bomber jackets, snap-off sleeve puffers and long jackets. One of the standouts is a royal blue faux fur jacket with FILA branding on the back in red and white. The brand revamps the vintage feel of the pieces, updating the classic graphics for a contemporary audience. A color warm color palette is used for a majority of the range, with vibrant color contrasted accents for added detailing. A men’s standout includes the teal velour track suit. Other pieces in the collection include a body-con dress, pull-overs and soccer shorts. Screen Shot 2018-07-25 at 3.49.52 PM Screen Shot 2018-07-25 at 3.50.07 PM Screen Shot 2018-07-25 at 3.50.23 PM Screen Shot 2018-07-25 at 3.51.37 PM Screen Shot 2018-07-25 at 3.51.52 PM Screen Shot 2018-07-25 at 3.52.24 PM Screen Shot 2018-07-25 at 3.52.38 PM Screen Shot 2018-07-25 at 3.53.11 PM Screen Shot 2018-07-25 at 3.53.30 PM Screen Shot 2018-07-25 at 3.54.05 PM Screen Shot 2018-07-25 at 3.54.45 PM Screen Shot 2018-07-25 at 3.55.07 PM

Nike’s Air More Money In Leopard Print

Nike ups the luxe factor on the latest version of their Air More men silhouette. The sneaker has a rich a;; over purple nubuck upper with black underlays. It also features gold embroidery details on the lace shroud and heel, that elevates the look and feel of the sneaker. The sneaker also has options, as the sneaker comes with an extra pair of lace shrouds done in a wild leopard print with gold embroidered dollar signs and Nike graphics. The bold upper is balanced atop an Air Max sole unit that’s interlocked with a gum outsole. The purple midsole full-length Air Max unit and gum outsole rounds out the sneaker’s luxe look. Screen Shot 2018-07-24 at 2.04.33 PM Screen Shot 2018-07-24 at 2.05.06 PM Screen Shot 2018-07-24 at 2.05.29 PM

The Nike Air Max Deluxe

Nike is relaunching their Air Max Deluxe silhouette. The futuristic runner made its debut in 1999, at a time when rave culture was at its height in Europe and the U.K. Wild prints, colors and reflective apparel were the prime choices for ravers outfits and became the inspiration for the Nike Air Max Deluxe design. The upper was the highlight of the sneaker, it was one of the first times Nike used an all over digital print on neoprene. Its heel featured the same molding technique used on the 1997′s Air Foamposite, with reflective accents and wide stitching on the upper. The late 90s cult classic is releasing a Midnight Navy color way on the 26th. Featuring a retro neoprene upper that boasts a blend of light blue, yellow and gold with reflective accents, staying true to the OG color-ways of the 90s. The colors and patterns are held together with purple and bl;ue plastic overlays the midfoot and toe-box. Purple and gold accents are seen on the heel, midsole and Air Max unit. A black and purple outsole rounds out the sneaker’s unique look.Screen Shot 2018-07-23 at 2.56.26 PM Screen Shot 2018-07-23 at 2.56.43 PM Screen Shot 2018-07-23 at 2.56.56 PM

Obey’s Tie Dye Pack

After the release of a collaboration with iconic punk band the Misfits, Obey is following up with a tie-dye pack. The capsule uses custom vertical treatment, that allows for haphazard vertical lines and a worn look. The capsule offers hoodies and both long and short sleeve t-shirts. The trippy washed out pieces sport an array of graphics that feature a transcendental inspiration, along with different takes on the brand’s signature logo and Giant motif. The special capsule focuses on spiritualism and a ritualistic dance. 

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