ASCII gets together with Tokyo retailer Kicks Lab on a sneaker inspired by ninjas. The  ”KL-SHINOBI” design has one question in mind, What if  ninjas wore sneakers? The sneaker is constructed out of premium suede in a grey and black color palette, that represents the maturity of a ninja. Its insole and outsole has Japanese phrases that pays tribute to the ninja, highlighting the unique culture of ninjas and the secret codes used in their everyday life. These are available at rime’s Upper east Side location or get them here at the online shop.Screen Shot 2018-03-29 at 2.33.40 PM Screen Shot 2018-03-29 at 2.33.52 PM Screen Shot 2018-03-29 at 2.34.05 PM

Selena Gomez Design Debut With PUMA

PUMA and Selena Gomez’s partnership started last year with campaigns for the revamped Phenom silhouette and  the IGNITE Flash. Gomez has now tried her hand at designing footwear for the activewear brand on her first ever collaborative sneaker, the Phenom Lux. The sneaker is designed to transition from the gym to the street effortlessly. The sneaker is done in white leather with gold accents, specifically the removable gold anklet. The IGNITE Foam middle creates a kinetic foot mold that curves to the foot of the wearer. Exclusive to the release are matching caged socks in the same clean white as the sneaker, that extends to the lower calf. The socks and sneaker exude Gomez’s sleek, cool-girl style.Screen Shot 2018-03-29 at 2.16.53 PM Screen Shot 2018-03-29 at 2.16.44 PM Screen Shot 2018-03-29 at 2.16.32 PM Screen Shot 2018-03-29 at 2.17.08 PM

Obey Women’s Spring 2018 Collection

Obey’s spring 2018 collection is bright and bold. The prices are done in bright pastel hues, features bold logo prints as well as the inclusion of streetwear basics for everyday wear. There are t-shirts, matching sets that have a feminine and sporty influence, that takes on the strong streetwear aesthetic of the brand. Select pieces, like some of the stand outs, are available at rime’s Upper East Side location, like the basic hoody and shorts set in a salmon hue, the Obey logo ringer tee and the purple short sleeved silk button up with rose appliqué on the front and the words “Cosmic High” on the back. The collection is ready for the sunny days ahead.obey-spring-2018-lookbook-collection-12 obey-spring-2018-lookbook-collection-5 Screen-Shot-2018-02-07-at-2.32.11-PM obey-spring-2018-lookbook-collection-2 Screen-Shot-2018-02-07-at-2.32.02-PM-1036x800 Landing_Page_Tees Womens_Landing_Page_op2 Screen-Shot-2018-02-07-at-2.32.33-PM-1036x800

Kendall Jenner Stars In The Debut Campaign For Adidas’ ARKYN Sneaker

adidas is set to drop a brand new silhouette called the ARKYN on April 4th. Jenner is shot in her Soho apartment wearing the sneaker. The shoe is made with creatives in mind, rooted in adidas’ archives and future. Sharing similarities to the NMD line, the new design boasts a unique upper thats gets it apart. The ARKYN features a clean technical mesh upper, mesh tongue and is highlighted by the brand’s iconic three stripe detailing. It’s designed with a sock-like construction, with a neoprene heel and a minimalist lacing system that can be worn however the wearer chooses. The lacing syestem features three eyelets on each side with one touching all the way down to the midsole. The oversized premium leather tongue label showcases the brand’s roots, with most of its writing done in German. “No rules. No instruction. No Hype,” i the idea behind the new silhouette  and pushes the idea  of creativity forward. The campaign highlights individuality and authenticity as other influencers are included in the campaign, shot in their living rooms and working spaces to get that truly personal connection. The ARKYN will be available at rime locations on April 4th.Screen Shot 2018-03-28 at 6.49.16 PM Screen Shot 2018-03-28 at 6.49.27 PM Screen Shot 2018-03-28 at 6.49.38 PM Screen Shot 2018-03-28 at 6.49.52 PM Screen Shot 2018-03-28 at 6.50.08 PM

Nike Air Max 97 South Beach

The South Beach is the latest color-way for the Nike Air Max 97. For spring nike has dressed the classic running sneaker in a mixture of spring appropriate colors. Green, pink and white contrast against each other on the leather and mesh upper, while the same color combo is seen on the 360 air unit. The embroidered Swoosh branding is taken over by the bold pink hue and the black accents on the outsole sets off the vibrant color palette, and streamlines the overall design. These will be available at rime’s Upper East Side location on March 31st.nike-air-max-97-south-beach-release-info-11

HLZBLZ “No Hard Feelings” Capsule

Women’s streetwear brand HLZBLZ latest capsule is bold and inspired by the reckless carefree living associated with ’90s grunge, and teenage angst. There’s a balance between the hard and soft, represented by the use of roses and thorns, contrasting the edgy with the innocent. The pink, red, black and white color palette elevates the juxtaposed aesthetic. Stand out pieces include the long-sleeve tee “Whatever” tee with the rose motif, “Teenage Rebel” t-shirt that features a brace-face with a cigarette. The capsule is street-wear ready and fits into the wave of revived ’90s trends. no-hard-feelings-streetwear-lookbook-6 no-hard-feelings-streetwear-lookbook-4 no-hard-feelings-streetwear-lookbook-3 no-hard-feelings-streetwear-lookbook-7 no-hard-feelings-streetwear-lookbook-9 no-hard-feelings-streetwear-lookbook-8 no-hard-feelings-streetwear-lookbook-2 no-hard-feelings-streetwear-lookbook-5

Nike Air More Uptempo In Hot Punch

Nike has a new women’s exclusive color-way for the Air More Uptempo silhouette. The sneakers is predominately covered in black leather and gets its name from the hot pink color that takes over the “AIR” moniker at the sides, which pops even more because of the contrasting volt outline. The Swoosh branding on the toe bed and inner lining is done in a bright orange. The vibrant color palette is perfect for the sunny days ahead. These are available at rime’s Upper East Side location.nike-air-more-uptempo-hot-punch-wmns-coming-soon-2 nike-air-more-uptempo-hot-punch-wmns-coming-soon-6 nike-air-more-uptempo-hot-punch-wmns-coming-soon-8

PUMA x Han Kjøbenhavn Footwear At Rime

Sportswear brand PUMA teamed up with Danish luxe streetwear bran Han Kjøbenhavn for Scandanavian inspired collection for spring/summer 2018. The apparel take on a deconstructed corporate feel that features pinstripes and photocopied inspired graphics. The footwear features PUMA archived silhouettes as well as new models, focusing on comfort, functionality and high-end fashion. The Tsugi Mi is a new collaborative boot iteration featuring the iconic disc closure technology for a snug fit and futuristic look. The other footwear offerings share the same futuristic aesthetic, combined with luxe materials and muted tones. There are evolved takes on the PUMA Suede and Leadcat, as well as the new Tsugi Netfit style. The Suede is elevated by a leather midsole overlay, while the Leadcat features three buckled nylon webbing straps with a synthetic padded footbed. The Tsugi Netfit is a newer model that has monochromatic lines, texture variation and customizable lacing and gum outsole. It’s a tongue-less, slip-on that has a sock-like fit for extra comfort. All four are available at rime locations and here at the online shop.Screen Shot 2018-03-26 at 5.35.20 PM Screen Shot 2018-03-26 at 5.32.23 PM Screen Shot 2018-03-26 at 5.33.32 PM Screen Shot 2018-03-26 at 5.31.46 PM

Lazy Oaf’s Spring/Summer 2018

UK based Lazy Oaf is known for their playful, colorful spin on streetwear staples, and the brand doesn’t stray from that for their latest offering. The collection is inspired by hallucinations and spiritual journeys involving mushrooms. In usual Lazy Oaf style, pieces are done in the brand’s signature color-blocking and cartoon inspired graphics. Some of the graphics include “what’s the rush” print of running skeletons, and slogans like “Odd One Out”.Stand outs include the color-blocked hoodie, the zippered Black Stripe through jersey and the Check Caution shorts. This drop also sees the brand’s debut of swimwear with the inclusion of the neon shorts. Accessories include cross-body bags and hats. Screen Shot 2018-03-26 at 4.48.10 PM Screen Shot 2018-03-26 at 4.48.23 PM Screen Shot 2018-03-26 at 4.48.34 PM Screen Shot 2018-03-26 at 4.48.46 PM Screen Shot 2018-03-26 at 4.48.59 PM Screen Shot 2018-03-26 at 4.49.09 PM Screen Shot 2018-03-26 at 4.49.16 PM Screen Shot 2018-03-26 at 4.49.26 PM Screen Shot 2018-03-26 at 4.50.14 PM Screen Shot 2018-03-26 at 4.50.22 PM

Nike Air Max 97 Pull Tab

The Pull Tab Pack is made up of four Air Max 95 color-ways, Nike has added the Air Max 97 silhouette. The pull-tab seen on the Air Max 95 color-ways that runs down the tongue also appears on the Air Max 97 with unexpectedly placed black and blue N’s that are a new way to put a spin on Nike’s branding on the classic running sneaker. The sneaker’s brown is contrasted by red,navy, and white hues. These are coming to rime locations soon.Screen Shot 2018-03-22 at 3.37.02 PM Screen Shot 2018-03-22 at 3.37.26 PM Screen Shot 2018-03-22 at 3.37.44 PM

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