Japanese Brand Visvim’s Steller Spring/Summer 2018 Collection

Visvim is a Japanese brand that always delivers a strong East-meets-West aesthetic. For the warmer months the brand offers reimagined workwear staples, lightweight enough for the summer heat. T-shirts and sweaters are adorned with sketches and prints, as the brand’s seen-before silhouettes like the Sanjuro jacket is done in an off-white Highland Knit to work for the season. Other of the brand’s standout items like the iconic Skagway sneakers and Social Sculpture denim return. While new stand outs like the Dharma Shirt really takes on the east-meets-west aesthetic with the Chinese button knot fastenings. The outerwear pieces range from denim jackets and parkas, while jeans, button downs, crewnecks and headwear caps off the collection.Screen Shot 2018-01-18 at 2.34.01 PM Screen Shot 2018-01-18 at 2.34.16 PM Screen Shot 2018-01-18 at 2.34.36 PM Screen Shot 2018-01-18 at 2.34.46 PM Screen Shot 2018-01-18 at 2.35.03 PM Screen Shot 2018-01-18 at 2.35.15 PM Screen Shot 2018-01-18 at 2.35.30 PM Screen Shot 2018-01-18 at 2.35.45 PM Screen Shot 2018-01-18 at 2.35.59 PM Screen Shot 2018-01-18 at 2.36.06 PM Screen Shot 2018-01-18 at 2.36.16 PM

NIke Air Foamposite One PRM Abalone

New year, new Nike Air Foamposite One color-ways, the latest is the Premium Abalone edition. The look of the sneaker is bold. Featuring a vivid design, the sneaker’s upper uses a distinct color scheme that reflects the inside of an Abalone sea snail’s shell with a multicolor iridescent look. Black accents are used for the sock liner, carbon fiber mid shank, outsole, while teal accents are seen on the Penny logo and mini Swooshes. Completing the look is the same shade of blue across the translucent outsole. These will be available at rime locations on January 20th.Screen Shot 2018-01-18 at 2.09.01 PM

Diamond Supply Co. And PUMA’s Spring Summer 2018 Collaboration

After the success of previous collaborations from Diamond Supply Co. and PUMA, the duo are pack with a full on spring/summer 2018 collection of footwear and apparel. Spearheading the drop are the iconic PUMA Suede and Clyde silhouettes that reflect both sport and lifestyle, as represented by both brands. The capsule will be split into two drops, with the first taking inspiration from skate-wear, using materials, textures and colors, for an authentic feel with an overall retro aesthetic, taking inspiration from ’70s and ’80s skate culture. A revamped take on PUMA’s teamsport global graphic are seen on key pieces. The footwear take on the West Coast skate brand’s aesthetic and colors. Screen Shot 2018-01-17 at 4.19.58 PM Screen Shot 2018-01-17 at 4.19.37 PM Screen Shot 2018-01-17 at 4.19.44 PMScreen Shot 2018-01-17 at 4.17.40 PM Screen Shot 2018-01-17 at 4.18.30 PM Screen Shot 2018-01-17 at 4.18.09 PM Screen Shot 2018-01-17 at 4.17.29 PM Screen Shot 2018-01-17 at 4.17.50 PM Screen Shot 2018-01-17 at 4.18.02 PM Screen Shot 2018-01-17 at 4.18.20 PM Screen Shot 2018-01-17 at 4.18.38 PM Screen Shot 2018-01-17 at 4.18.52 PM Screen Shot 2018-01-17 at 4.19.09 PM Screen Shot 2018-01-17 at 4.19.01 PM Screen Shot 2018-01-17 at 4.19.25 PM Screen Shot 2018-01-17 at 4.19.30 PM

Stüssy’s “Extra Tough Workgear” Capsule Collection

Stüssy reveleas their Extra Tough Workgear capsul. The unisex collection is designed to easily transition from winter to spring. The range keeps in place the brand’s California-laid-back-cool vibe, while reimagining workwear staples with a streetwear edge. The offering consists of quality pieces that are easy to wear. Stand outs include T-shirts with contrasting sleeves, there’s a thick tie dyed hoodie, overalls and a reversible bomber jacket. The reinterpretation of classic workwear styles with Stüssy’s strong aesthetic in place makes the pieces streetwear ready.Screen Shot 2018-01-17 at 3.57.22 PM Screen Shot 2018-01-17 at 3.57.33 PM Screen Shot 2018-01-17 at 3.57.42 PM Screen Shot 2018-01-17 at 3.57.53 PM Screen Shot 2018-01-17 at 3.58.00 PM Screen Shot 2018-01-17 at 3.58.13 PM Screen Shot 2018-01-17 at 3.58.28 PM Screen Shot 2018-01-17 at 3.58.34 PM Screen Shot 2018-01-17 at 3.58.44 PM Screen Shot 2018-01-17 at 3.58.49 PM Screen Shot 2018-01-17 at 3.59.00 PM

Tyler, The Creator’s Golf le Fleur Releasing Januray 18

Tyler, the Creator continues his collaborative relationship with Converse with a fresh release for the year. After a series of popular One Star collaborations last year and his first Golf le Fleur signature in November, the musician’ signature look is peeped for spring with a pastel release. Done in Ink Blue, the sneaker uses suede uppers with two-toned logos. The musicians custom floral logo takes center stage, it comes embroidered above the One Star’s iconic star cut-out.  The distinctly customized insoles are unique to the artist  and converse’s, eccentric aesthetic. An off-white midsole and an orange-based flower print at the bottom rounds out the look of the sneaker. Accompanying the sneaker is  an apparel capsule, that features Golf le Fleur branding on the T-shirts and hoodies. These are releasing in store at rime locations on January 18, but will be available at midnight at the start of Wednesday the 18th on rimency.com.Screen Shot 2018-01-15 at 4.04.01 PM Screen Shot 2018-01-15 at 4.10.48 PM Screen Shot 2018-01-15 at 4.10.55 PM Screen Shot 2018-01-15 at 4.11.13 PM

Rime’s Moving Sale On Outerwear, Accessories And Fenty.

To celebrate rime’s 10 year anniversary, the Brooklyn location is moving, and there’s also a sale. All outerwear are 30% off, with this unpredictable New York City winter stop in and check out our selection of outerwear from Stüssy, Vans, Obey, Herschel and Moose knuckle. Rihanna’s scholastic inspired collection are also on sale at 30% off, from cropped polos, and sweatshirts to the bear backpack. Also all bags are also on sale at 20% off. So stop by and take advantage of the moving sale.Screen Shot 2018-01-15 at 3.10.00 PM Screen Shot 2018-01-15 at 3.10.15 PM Screen Shot 2018-01-15 at 3.11.01 PM


Women’s Adidas Ultraboost X All Terrain Shoes

The adidas Ultraboost x All Terrain have the ultra-responsive boost midsole that absorbs the force from your foot strike. The sole also helps maintain a sturdy stride on slippery and hard to walk surfaces, allowing the sneakers to act as all terrain tires. A gridlock outsole delivers superior grip, wet or dry. An adaptive arch hugs the foot and water-repellent adidas Primeknit upper, high collar and breathable mesh lining provide extra coverage and comfort in harsh weather. The dual density 3D heel counter designed for women’s feet, helps increase stability around the heel and allows for optimal movement. These are currently available at rime locations and online at rimenyc.com.Screen Shot 2018-01-15 at 2.34.45 PM

Incorp[HER]ated Event.

On November 18th, 2017, “Incorp[HER]ated,” founded by Khiana Lowe and Brittany Edwards, launched a very noble and empowering event called “Straight to Feet” in New York City.  The goal of “Straight to Feet” was to make the point that the  “underwhelming number of women highlighted in sneaker culture does not accurately reflect the number of women present in the game”. The event’s goal was to inspire and empower the next generation of young women and men, and to highlight the importance of inclusion to push them to confidently pursue their passions. Sneakers were the vessel used to execute the mission of working as a team to create a cohesive message on a product, which in theory could be sold to a mass market of young women and men. The students were divided into four teams and were all assigned a mentor to work with their team help them execute their ideas on the designated sneaker for the project, a classic Reebok Club C. Once ready, all the teams presented their design to an audience of event attendees (talk about pressure). All four teams did a great job of presenting their designs BUT, their could only be one winner. A tough task indeed for the judges – a group made up of the workshop mentors, Sean of OSD, and Susan Boyle of Rime NYC. The winning design team received a prize AND, their actual sneaker is currently on display at the ONLY woman owned sneaker Boutique in New York City, Rime NYC (at the Brooklyn location). After the design presentation, the audience (which included all the young ladies who participated in the design challenge as well as a wider audience of general attendees) were able to experience a panel which featured some very inspiring women who are professionals in the footwear industry in various capacities. This panel of esteemed women included: Erin Mintun (formerly of ColeHaan and Nike), Joy Yoon (Adidas), Jazerai Allen-Lord (Crush and Lovely), Alisa Nevita (For The Kick of It), and Darcy Krinsky (Reebok); and covered topics ranging from technology in the industry to sentiments around Hypebeast culture. With materials provided by Reebok, and the Brooklyn Shoe Space, and the wonderful facilities donated by Galvanize NYC. There was amazing execution of this first event by Incorp[HER]ated. They executed their mission and handled it all with tremendous humility and class. I look foward to their next event. Congrats to Brittany and Khiana of Incorp[HER]ated. 20171118_150321 20171118_154952 Screen Shot 2018-01-15 at 2.15.39 PM Screen Shot 2018-01-15 at 2.16.04 PM

Nike Air More Uptempo NYC

Nike released an Air More Uptempo City Pack that honors Atlanta, Chicago and New York City. The mid-90s basketball sneaker takes on a Yankees inspired color scheme. Dressed in Wolf Grey, with contrasting white and navy accents, the NYC Air More Uptempo pays homage to the big apple. The icon AIR lettering moniker along the sides have been replace with NYC. These are currently available at rime locations and online at rimenyc.com.Screen Shot 2018-01-11 at 3.51.47 PM Screen Shot 2018-01-11 at 3.52.05 PM Screen Shot 2018-01-11 at 3.52.12 PM Screen Shot 2018-01-11 at 3.52.24 PM

Rime Is Moving, And There’s A Sale.

To celebrate our 10 year anniversary, we’re moving to 296 Atlantic Ave and Smith St. Stay tuned for the opening of our new location. In the meantime stop by to shop the moving sale.RIMEMOVINGSALE

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