Nike Air Max 97 Ultra Anthracite

Nike’s Air Max (7 Ultra Anthracite color way is releasing tomorrow. The updated classic runner features black, white, platinum and anthracite color theme. It’s highlighted by a seamless jacquard textile and synthetic upper for a sleeker look. The silhouette’s signature wavy lines and Air Max unit completes the look. These will be available at rime’s Upper east Side location tomorrow.

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A Closer Look At Alexander Wang X Adidas Season 2

Last week adidas and Alexander Wang teased their second collection through a video. The campaign was shot by Juergen Teller featuring masked cyclists. The collection which can be ordered via text at 917-512-7715 and is delivered by bike messengers, then the drop will be available August 5 online and in-store. each piece of the collection is inspired by raving, cycling and New York City bike messengers. The range showcases a vibrant and bold assortment of apparel and sneakers. Tees, hoodies and shorts, as well as cycling-ready pieces like jerseys and leggings, while the footwear features dual color ways of the AW Hike Lo, built with a suede upper sitting on a boost midsole. The collection’s color palette is a bright solar yellow and black, while each piece is finished with the AW upside down adidas logo.

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Converse And Tyler, The Creator’s One Star X Golf Le Fleur

Tyler, The Creator and Converse’s collaborative relationship is one that celebrates  freedom of expression through designs that reflect the confidence, spirit and creativity of Tyler. The One Star x Golf le Fleur collection features an array of color-ways of the One Star suede sneaker. The classic suede One Star x Golf le Fleur silhouettes come in Airway Blue, Peach Pearl, Sulphur and Fuchsia Glow with an interchangeable set of tonal laces. They have flower stitching around the star, an embroidered bee logo on the heel, a debased Golf le Fleur logo on the shoe’s tongue and Golf le Fleur art on the sock liner and outsole. The sock liner and outsole boasts messages from Tyler that read, “Don’t let ‘em kill your flowers, water your garden and stunt.” His Flower Boy album cover is printed on the insole of the sneakers. The dusty-pastel-hued sneakers are evidence that the rapper is exploring a more bubbly mood, which mirrors his latest music’s happier tone, demonstrated on his most recent album. The flowery color-ways are nice for the summer and their side construction allows them to seamlessly transition into fall.  These will be available at rime locations on August 3rd. 

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Velcro Sneaker Trend

There’s been a ton of sneaker trends this year, from platforms to sock-boot sneakers. One of the sneaker trends currently dominating the streetwear, fashion scene comes from the norm-core trend, falling under the dad shoes trend umbrella, the velcro sneaker. Velcro sneakers are what we all used to wear before we learned to tie our shoe laces, now brands are giving them a grown-up spin. The velcro sneaker could easily be called an ugly trend, but they make an outfit chic. The clean design combined with the bulky velcro allows the chicness of any outfit to shine. The key is to wear velcro sneakers without looking like a child, so pair them with a loose, wide-leg pant or a knit dress. For guys velcro sneakers with a suit pant or slack is a clean look, to give an overall rugged look pairing them with slim ripped jean is the way to go. Brands like adidas and Vans have taken some of their most iconic silhouettes and applied the velcro aesthetic to them. Taking the Stan Smith’s iconic clean design and adding a velcro system to them elevates the sought after shoe into the current trend, while Vans put the velcro on their Old Skool model, making it a quintessential skater shoe with the easy on and off system. The velcro updates are a nice taste of nostalgia. Rime locations has a variation of velcro sneakers.

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Alexander Wang X Adidas Season 2

Alexander Wang and adidas are continuing their relationship with a Season 2 drop this summer. This past spring the duo dropped their collaboration filled with activewear, taking sportswear staples and mixing them with high-fashion twists. The range was sold from unmarked vans and packaged in garbage bags. Keeping with the the distinct aesthetic of combining the parallel, Wang combines the worlds of cycling and rave culture. A visual directed by Ryan Staake showcases the athletic gear and how it seamlessly moves from work to play, showcasing bike messengers biking through the city hanging posters and delivering packages, ending their night at an underground rave. The collection mixes adidas’ highly popular sports, cycling and Wang’s intrigue with rave culture. Although the two influences are so far apart, they both share skin-tight and neon in common, which are comfortable for biking or a night of dancing. Like the first collection, the second will be sold in an unconventional way, posters and billboards advertising the range will boast the number (917)512-7715 throughout the streets of New York City. Customers will have to text the number to place orders by code, then a bike messenger, wearing the collection, delivers the package, and instead of garbage bags the pieces will be completely wrapped in duct tape. 


Pharrell X Adidas Tennis HU

The latest in the Pharrell x adidas collaboration relationship is an updated version of the Tennis HU, from the debut in May. The sneaker is inspired by the the adidas Stan Smith tennis shoe and features a slip-on design, mesh and foam cushioning. The July drop sees adidas and Pharrell taking the clean and simple silhouette and covering it in four colorful iterations with vibrant details on the upper or the sole. Two styles feature the classic multi-color look on the Primeknit upper, while the other two have a marbled aesthetic on the waffle-textured outsole. All four versions will be available at rime locations on July 28th.

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Alpha Industries Fall/Winter 2017

Alpha Industries up their game from their iconic bomber jackets for their fall/winter 2017 collection. The brand pays homage to the U.S military Pararigger during the Persian Gulf War in the early 90s. The drop is inspired by the customization skills of the heroes. Alpha Industries combines the customization inspiration with new and innovative material combinations. Unique details are evident throughout, like on one of the stand outs of the range, the utilitarian cut jacket with bomber jacket sleeves. Other standouts include the Outlaw Biker Jacket, a light-weight mot0-jacket that’s the perfect mix of sporty and edgy, another standout is the trench with bomber jacket sleeves.

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Nike SF Air Force 1 Mid

The black based Nike SF Air Force 1 Mid features a premium leather and canvas construction. The durable, heavy duty sneaker also features a double-zipper enclosure at the heel, an extended pull-tab and buckled cross-strap. The sole’s contrasting dark cargo khaki fits nice against the all black upper. Reflective detailing are present on the heel, illuminating when hit by light. These are available at rime’s Brooklyn location.Screen Shot 2017-07-24 at 5.45.41 PM Screen Shot 2017-07-24 at 5.46.33 PM Screen Shot 2017-07-24 at 5.46.05 PM

Women’s Air Max 97 Black And Pink Color-ways

Since its debut twenty years ago the Nike Air Max 97 sleek lines, shine, full window cushioning and prime ventilation has been a lifestyle and streetwear staple. The seeker’s distinctive, futuristic design has been attributed to the look of Japanese bullet trains and subtle waves of water. But the true inspiration for the shoe’s look is the clean industrial design of the original designer’s favorite mountain bike. The silhouette’s experimental visible air cushioning evolved into an icon on the track and the streets. The Premium iteration is elevated with luxe materials like snakeskin, seen going from the toecap all around to the heel. The black and light pink variations are available at rime locations.

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Daniel Arsham And Adidas Collaborate On A Sneaker

Following the release of  Daniel Arsham’s short film hourglass, and his art installation collaboration with adidas, the duo continue their collaboration with a shoe release. Arsham reworks the iconic adidas New York silhouette in his distinct vision. The adidas New York silhouette is a classic with its mesh upper paneled construction, EVA midsole and Dillinger mesh wrapping. These qualities are what made the shoe distinctive in the ’80s, and are still in place as adidas brings the silhouette out from the archives. Arsham keeps these qualities in place with his take on the shoe. Inspired by his Future Relic series, which are white sculptures of familiar and common objects that obsolete in the future world, the sneaker is clean and minimalist. It’s all white with a canvas upper, with frayed edges that are distinctive to Arsham’s relic series. Aside from his name across the tongue of the left shoe and adidas branding on the right, Arsham’s personal stamp is only visible under blacklight, which are words “THE PAST IS PRESENT” printed across the midsole. The sneakers keep Arsham’s aesthetics while still being streetwear ready. These are available at rime locations on July 21st.Screen Shot 2017-07-20 at 6.22.54 PM Screen Shot 2017-07-20 at 6.23.15 PM Screen Shot 2017-07-20 at 6.23.28 PM Screen Shot 2017-07-20 at 6.23.42 PM Screen Shot 2017-07-20 at 6.24.02 PM

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