Rime

Off-White X Moncler

Virgil Abloh’s Off-White and Moncler announced their partnership with the Moncler O collection. The collection is inspired by fishing, specifically fishermen of the northern sea. To highlight the garments, and inspiration, the images create a lost at sea vibe. The collection showcases Abloh’s knack for color and his impeccable design eye, that brings street-wear to luxury. Materials used throughout the collection are rubberized, prints go from stormy skies to Off-White’s signature diagonal stripes, with Moncler’s icon branding done in bright yellow. Anoraks, jackets, parkas, puffer coats, vests and a sherpa half-zip make up the heavy duty collection. Long jackets and puffer coats come with fixed and detachable hoods, long and short parkas are unlined with minimal stitching. The anoraks look like classic waxed sailing jackets and come with multiple pockets, and are available unlined or padded for protection in freezing climates. Oversize trousers made of double water proof cotton, inspired by 19th century British Royal navy uniforms, come with elasticated waistbands and drawstrings. The stand out of the collection is the vest, waistcoats, that resemble lifejackets. Although the collection is clearly inspired by fishermen, Abloh tweeted that the collection owed its design to “every rap video with Nautica in it,” throwing it back to hip-hop days, where rap artists wore Nautica puffer jackets with Tommy branded tees.  Again highlighting the relationship and influences between streetwear and luxury goods.

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WBW: Adidas And Its Strong Female Presence

Sneaker culture, business is dominated by testosterone. It’s seen in offerings by some of the major companies, of floral, pinks and pastels. Athletes, specifically basketball players, govern how the brands are shaped and how the influence translates to the consumer. High-end specialty sneaker boutiques have also had a hand in consumer relationships, sometimes excluding those wanting to get their hands on a pair of hard-to-get footwear, and excluding the female consumer at times as well. But although many of these aspects are male driven, male influenced, to sneaker culture, women have had a hand in making a stamp as well, from becoming ambassadors for brands, setting trends, or even founding high end sneaker boutiques, like rime’s Susan Boyle. One brand that has been hand in hand with female influencers is adidas. They’re not a brand that only offers the sleek black sneakers, or in demand sneakers in mens sizes, or have women’s exclusives only in pink. They’ve never directed women on what to put on their feet, instead there selections are open to be be interpreted in any way the female consumer sees fit for them, creating the true definition of personal style. One example of personal style is designer Phoebe Philo, taking her bows after showcasing her collections in a pair of Stan Smiths, paired with slouchy trousers or pencil pants. She might have been the one that started the trend amongst the inside fashion set of show-goers who began to pair sneakers with their designer garbs while running around during fashion weeks. Other style influencers like blogger Aleali May, whose own personal style is a happy marriage with designer and streetwear, blurring the lines of where one begins and the other ends. Adidas have also enlisted stars Like Rita Ora to take on reimagining some of their silhouettes to looks that don’t just appeal to the female demographic. Supermodel Naomi Campbell has been seen recently sporting the adidas Superstar with everything from dresses to pantsuits. The latest campaign from adidas, Remember The Future, highlights the Gazelle silhouette, the quintessential ’90s sneaker, and features an iconic photo of Kate Moss, the quintessential ’90s model, wearing a pair. Kate shaped how a generation dressed, with her effortlessly, cool, grunge style. Her style influence from the ’90s is still a strong presence today, the current generation is embracing the grunge aesthetic, and might be the reason why  adidas decided to use the image. Gwyneth Paltrow wore a pair of Gazelle on the Boogie Nights red carpet. They’re a timeless look, much like the Stan Smith, both just don’t date. The latest Gazelle campaign is adidas’s way of reintroducing a new generation to the silhouette and allowing them to shape, inspire and define another moment of style history, the way Kate Moss did with hers.

 

Nike Reinvents Two Of Their Air Max Silhouettes

Nike has reimagined the Air Max 1 and the Air Max 90. The Air Max 1 allowed Nike to evolve and innovate the running shoe, by allowing the air bubble to be visible. Nike has revamped the silhouette since its debut to showcase its diversity. Now the silhouette has had its Flyknit makeover. The wooden upper allows for breathability, while the iconic shape takes a fuse form for added support. Its knitted makeup is perfect for the warmer months and updated with an Ultra sole unit. Then there’s the Air Max 90, another classic, getting the Flyknit treatment. Like the Air Max 1 the Air Max 90 will have a woven base with synthetic overlays, but will still sport the silhouette’s traditional sole unit, lace stay inserts and heel tab. It is reengineered with Flyknit construction and Hyperfine overlays on the mudguard and Swoosh branding. They’re both nice upgrades for the summer.

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The Adidas Ultra Boost Uncaged

Just about every boost sneaker adidas drops sells out. The popularity creates demand, and adidas isn’t slowing down. With the notoriety and innovation of adidas comes the latest, Ultra Boost Uncaged. With heightened innovation of the original and upper Primeknit upper. The internal mid-foot technology was developed for track athletes in mind. The new multi-tiered lacing system allows for a personalized style and fit, as well as a supportive heel counter, full length Boost midsole and Stretchweb outsole round out the sneaker’s make up. The popular silhouette losses its usual plastic shell for a more free fit, Primeknit takes over the sock-like upper, with three stripe branding on the toe cap. These will be available at rime locations June 29.

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Trapstar X PUMA Disc Blaze White Noise

London based street-wear brand have teamed up with PUMA for a second time on the Disc Blaze. The White Noise collaboration is inspired by the static scramble from TV channels, a motif that has become Trapstar’s signature. On the last collab the print could be seen on the midsole of the sneaker. For the second collaboration, the print takes over the entire sneaker, the white and black splatter goes from the heels to the toes, exuding a crazed monochromatic look. These are currently available at rime locations or head here to our online store.

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Off-White Menswear Resort 2017

Virgil Abloh’s brand Off-White is rooted in streetwear. It started out with printed tees, and the evolution of the line shows that Abloh is conscious of that. Each collection since the first seems to be a heightened response to the T-shirts he first began with. The screen printed concert tees and sweatpants have elevated to knitwear and organza, that give a sweat-drenched effect. There was a a lush, almost glamorous feel to his latest collection, with a mix of street-wise subcultures. The fit of the trousers had a grunge vibe, while the tartan screamed punk. Denim were slim cut, shredded and cropped, while leather jackets took on patches. The pieces were a menagerie of  nostalgia. Silhouettes varied from high waisted pants, long coats to fitted flight jackets. The Gallagher brothers were inspiration, as seen on some of the knitwear. Stand outs included tweed basketball shorts, neon nylon pants and the super slouchy plaid pants. Abloom wants fashion to be inclusive and by having an open invitation, highlights the kids on the streets that inspire his collections. He’s ushering in a time in fashion where theres a crossover of actual streetwear inspiration in high end fashion. 

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Ladies, Rime Has Your Nike Sock Dart Needs Covered

Nike’s Sock dart silhouette first debuted in 2004, and was one of the first sneakers to usher in the knit upper look. Away from the scene for a few years, it returned in 2014 as part of collaboration releases, then last year started to be released in general color-ways.  Like the Nike Presto, the Sock Dart displays the innovative technology of its early years, displaying how relevant it is today. The Sock Dart’s breathable upper was the starting point for the Flyknit technology.  For the summer Nike have presented versions of the Sock Dart exclusively for the ladies. For the first time the silhouette features a gum rubber outsole, while one color-way is a nice dark navy with brass-hued buttons on the tongue to match the sole, and the usually clear mid-foot strap matches the color of the upper of the sneaker. The other is a deep burgundy color, think red wine, with its same matching brass buttons on the tongue and mid-foot strap as the navy version. Its nice to see ladies exclusive color-ways of a sneaker that isn’t pastel or hot pink. Both of these are available at rime locations.

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MSGM Inspired By Streetwear.

Fashion seems to be moving at the speed of light these days. Brands have already showcased their resort 2017 collections. One of the stand out collections is from Italian label MSGM, founded by Massimo Giorgetti ’09. At the time the trend of branded sweatshirts were all the hype, Giorgetti used the love for this trend to jumpstart the brand. By using innovative versions of the oversize sweatshirt trend and a dash of Italian finesse, MSGM was born. His love for music can also be seen throughout his collections, whether its a nod to a trend associated with genre of music or using precise graphics that transfers the audio into visual. MSGM’s 2017 resort collection is a blend of romanticism and sports. There’s a playfulness to the clothes that drew in the sports inspiration. Elongated, shapeless, masculine tees are adorned with asymmetric ribbons with floral print, the same motif is seen on pleated leather skirts and chiffon dresses. The biker jacket trend doesn’t seem to be dining anytime soon and Giorgetti is aware, making the biker jackets in cotton to be as lightweight as shirts. At first glance the print on the jackets seem to still to the same floral motif, but when looked at closely the prints are of skateboarders, snowboarders and soccer players camouflaged by the romanticism of flowers. Taking on another streetwear trend, the bomber, comes in nylon but take in a color blocking effect done in macramé. Sweatshirts are logo’ed, and done in soft, light see-through organza or in a thick jersey stabbed by a zigzagged floral ribbon. Nylon sweatpants have mesmerizingly distinct striping, while gym shorts take on a frilly vibe. This collection shows how juxtaposition can be done right. Although the pieces will allow you to standout, there’s an ease about them.

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Nike Air Presto Ultra Flyknit In Atomic Pink

The Nike Air Presto Ultra Flyknit gets a bold color for the summer. Coral pink takes over the flyknit upper, laces, plastic cage overlay, heel pull tab, toecap and the branding on the midsole. Contrasting black details are on the tongue, collar and the Flyknit under layer. To finish off the bold look, there are teal accents on the outsole and eyelets. The vibrant color palette is great for the sunny days ahead.

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Staple Goes Bold For Their Summer 2016 Second Drop

Known for their use of prints, the New York City based brand continued that theme into their second drop for Summer 2016. Bold graphics allows the brand’s logo to stand out, while polka dots are merged with florals, and checks with color blocking. The color palette is bold blues, navy, red and neon, with subtle greys. The collection is striking with the mix of prints along with summer inspired prints. Stand outs include the short sleeve hoodie with Staple printed across the top of the hood, the chain fence tee, the simple good luck tee and the printed short sleeve button up with the Staple branding on the chest with the bottom half in navy.staple-2016-spring-summer-delivery-2-12 staple-2016-spring-summer-delivery-2-13 staple-2016-spring-summer-delivery-2-11 staple-2016-spring-summer-delivery-2-1 staple-2016-spring-summer-delivery-2-5 staple-2016-spring-summer-delivery-2-3 staple-2016-spring-summer-delivery-2-2 staple-2016-spring-summer-delivery-2-4 staple-2016-spring-summer-delivery-2-14 staple-2016-spring-summer-delivery-2-10 staple-2016-spring-summer-delivery-2-8 staple-2016-spring-summer-delivery-2-7 staple-2016-spring-summer-delivery-2-19 staple-2016-spring-summer-delivery-2-17 staple-2016-spring-summer-delivery-2-18 staple-2016-spring-summer-delivery-2-16

 

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