The new Balance MT580 Deconstructed In Reef Teal

In a collaboration with wings+horns, the New Balance 580 was deconstructed. New Balance is back with the deconstructed model exclusively for women. They have taken the retro runner and reimagined it as a lifestyle shoe. The panels of the Coral Reef suede upper have been deconstructed into a sleek streamlined silhouette. Laser-etched panels add perforattions on the forefront and toe for breathability, a neoprene inner sock adds extra comfort, while sitting on an updated REVlite midsole. The bright teal color, with contrasting white sole and pink heel tab makes it a nice fit for summer. This model is currently available at rime locations.


X-girl And Larry Clark’s “Kids” Collaboration

X-girl, the female equivalent of XLARGE, is the brainchild of musicians. Kim Gordon of Sonic Youth was cofounded the brand , with Mike D having a hand in its birth. The brand started in the mid nineties to create clothes girls wanted to wear, basic silhouettes that are inspired by rock, military, skate and other factors of streetwear culture, so the collaboration with Larry Clark is a perfect one. The filmmaker of the cult classic, Kids, influenced streetwear, by showcasing life of urban teenagers without a filter, leaving an impact on street culture. Now the two have teamed up for a collaboration of tanks, tees and tote bags. The graphics used throughout the capsule collection are grounded in Clark’s photography roots,  featuring a printed Polaroid of Chloë Sevigny’s casting audition, one of her scene from the movie and a behind the scenes shot. The collaboration gives some serious ’90s feels.


The new Balance 574 State Fair Pack

More summer appropriate sneakers continue to drop, like the women’s exclusive State fair pack from new Balance. The sneakers are constructed out of nubuck and mesh, with contrasting details like semi-trasnluscet outsoles and the highlighted logo on the sides. The inside of the sneakers features a frozen popsicle design. The pack includes three colorful color-ways, a mirage purple, shell pink and seafood green.


BAPE And PUMA Team Up Again For A Summer Offering

The duo’s last collab was a heavy camo collection, still inspired by soccer, PUMA and A Bathing Ape have asked Italian soccer player Mario Balotelli to model the latest collection. A reimagined version of PUMA’s running shoe, the PUMA Ignite, and a game shirt featuring A Bathing Ape’s signature  camo in a vibrant yellow and orange that fades into a blue on the bottom portion. The Ignite has a matching color palette, with BAPE branding on the tongue and heel. 

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WBW: Rihanna’s PUMA Creeper Release At Rime

Ladies!! The moment you’ve all been waiting for is finally here! Rihanna’s highly coveted Puma Creeper is back in three new color-ways and textures; Green Bordeaux suede, Black Satin and White Glo. We are releasing the Green Bordeaux and Black Satin tomorrow. White Glo will be released next week. Since these will be highly sought after we have some guidelines for our launch on Thursday, May 26th. As with all exclusive releases, quantities will be limited! First come, first serve.  No shade towards the guys, but we want to make sure our Rime girls get a pair!

- ONLY WOMEN can purchase from 11-1pm
- Open to all after 1pm
- Web release at 3pm. Click here to purchase.

Be sure to follow us on Instagram @rime_nyc @rime_east for updates.

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Supreme And Vans Go Old Skool

For their second collaboration together, Supreme has taken the Vans Old Skool and reimagined it into a sneaker fit for the ’90s. The old Skool silhouette was the shoe used for Supreme’s first sneaker collaboration back in ’96. Supreme gives the Old Skool’s signature side stripe an iridescent, color-changing treatment—think mood rings and raver backpacks. The silhouettes signature canvas upper is also replaced by a a shaggy cotton bouclé. This collaboration is a happy marriage of SoCal cool and NYC skate culture. 


Trapstar And PUMA Are Back With White Noise

London based streetwear brand Trapstar is back for a second collaboration with PUMA. The collaboration is another rendition of the Puma Disc Blaze model, as the duo did late last year with their first collaboration together. The White Noise is inspired by the scramble of of TV channels, a print that has become Trapstar’s signature. The print was part of the last collab, seen on the midsole. This time around the sneaker is completely covered in the white on black splatter. The sneaker is a precursor to a full capsule collection out in the fall, which features a range of clothing, accessories and footwear. Like the previous Disc Blaze collab, this one will also be released with a soccer jersey, which takes on the white noise motif in stripes across the shoulders and neck, with Tapster branding. 


Rihanna X PUMA Creeper Suede Colorways

The latest color-ways for Rhianna’s PUMA Creepers drop on May 26. The new colors of Riri’s popular silhouette is done premium suede and patent-leather. The Green-Bordeaux has wax details with a gold trim, and the black on black has satin details, while the other is a tonal white with patent leather upper. These will be available at rime locations. 

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Olivier Rousteing Lends His Golden Touch to NikeLab

Olivier Rousteing joins the ranks of high end designers that are collaborating with sportswear, like Ricardo Tisci of Givenchy. The designer behind Balmain’s form fitting designs has collaborated with NikeLab for their Summer of Sport series to create the NikeLab X Olivier Rousting Nouveau collection. The collection merges Nike’s innovation with Rousteing’s creative vision. Rousteing puts his own stamp on a selection of functional sportswear for both women and men. Iconic football (soccer) designs are reimagined with modern silhouettes and luxe finishes. Each pieces works together, not just within the mens and women’s collections but between the two, each piece has its roots grounded but the sport. The predominately black and gold collection features classic Nike sportswear as well as crop tops, sweats, tees and shorts. The Nike n98 jacket is transformed with gold framing ad an embroidered woven crest placed over the heart and a NikeLab top  that takes inspiration from a traditional soccer jersey. Gold takes over trimming and drawstring closures, but although Routing’s influence can be seen throughout the collection through the gold finishes, the body con dress also has his hands all over it.   Also included are four of Nike Football’s silhouettes; the Mercurial, Magista, Hypervenom and Tiempo. On the Mercurial and Magista silhouettes, sees embroidered patterns integrated into the FlyKnit for the first time.

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Levi’s and Google Make A Jacket

Wearable technology has been associated with something that can be worn around your wrist, but Levi’s and Google have changed that, with a jacket. Project Jacquard is textile innovation that allows traditional fabric loom to put conductive yarns into everything from cotton to upholstery.  Merging together, the duo have taken the innovation of Project Jacquard and a Levi’s trucker jacket to create a piece with cyclists in mind. The jacket features built in sensors that allows wears to control music, answer a call or respond to a message. The jacket will work with Google apps, like Google Maps and messaging, as well as other third party programs like Spotify, and when the sensor is taken out the jacket can be washed. The sensor is touch sensitive which allows the  wearer to control and use with simple swipes and taps, it is linked to the special yarns at the left cuff, which can be removed and charged with a USB plugin. This sort of technological innovation changes any regular fabric into fabric thats interactive, showing us what kind of direction wearable technology is heading.


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