Rime

Ivy Park

Beyoncé has released visuals of her activewear, athleisure brand. The video shows her working out at a park and lounging in a pool. She teamed up with Sir Phillip Green, who is head of Topshop, Burton and Miss Selfridge, but this isn’t a celebrity collaboration, Beyonce is a cofounder of the label—as usual upping her peers, like Rihanna with Puma or Rita Ora with Adidas. The line is comprised of 200 pieces, a large amount for a debut. Pieces are designed to flatter every body type, centering around three key legging silhouettes that are designed to elongate and compliment. Other pieces in the line that go along the lines of active-wear leggings, include fitted tank tops with concealed builtin bras, structured impact sports bras, body suits and seamless knits. Rounding out the line are wardrobe staples like logo sweatshirts, cotton jersey vests and tees, basketball mesh over-sized tees, jackets and three quarter length parkas. As well as accessories, like branded baseball hats and headbands. The line will be available at multiple retailers April 14th, including Topshop.

 

Nike Air Presto In Racer Blue

Since its return last year, the Presto has been released in different variations. The sneaker is one of those summer appropriate silhouettes, because of its sock-like neoprene construction that’s great for comfort and breathability. The latest color-way is the Racer Blue, a stretchy upper in a royal blue color serves as a base as the white translucent white overlays match the lining. You pick up the latest Presto at rime’s uptown location.

FullSizeRender-118

Women’s Ultra Boost

The Ultra boost is a hugely popular running shoe. It combines Primeknit uppers with Boost cushioning for a combination of comfort and support. As usual, adidas reimagines their top selling silhouettes with different materials and colors. For spring, adidas adds some color to the Ultra Boost, by including a wavy pattern on the Primeknit upper with an assortment of colors that merge at the toes, on top of a solid base. Both colors below are available at rime locations.

FullSizeRender-116 FullSizeRender-117

WBW: Artistic Lights By Rita Ora x Adidas

The Adidas and Rita ora relationship produces yet another capsule collection. The latest Adidas Originals by Rita Ora pack features a new series of women’s apparel and footwear, designed by the star herself. The collection was inspired by trapeze artists. The lens flare print inspired by stage lights, appear throughout the collection, pieces boasts bold graphics that take on the life of the stage presence. The street-atlethic-wear pieces include pencil skirts and leggings that feature all over prints and cut-outs. Some the stand outs of the collection includes shorts made with clear nylon overlays, a track top and sweater with elbow cutouts. The footwear of the collection includes the ZX Flux sneaker wrapped in a trapeze inspired bandage taping, the Adilette silhouette gets an all over reflecting lights print, while the Tubular Defiant and SuperStar Slip On models get a see through mesh, transparent detailing with a layering effect. Accessories rounding out the collection include printed visor and knee high socks with cutouts.

rita-ora-adidas FullSizeRender-115 rita-ora-adidas-1

adidas-rita-ora-superstar-slip-on adidas-rita-ora-zx-flux

 

Adidas NMD Primeknit Abstract Camo Pack

Adidas continues to rework their hysteria causing silhouette, the NMD runner. One of the latest variations is to the Primeknit model. The knitted wool sock-like sneaker takes on a pattern that adidas calls camo, but the print gives of this white noise, can’t find reception on a TV vibe more than it does a camouflage one. The Abstract Camo pack is a clean, streamlined graphic offered in blue, green, coral and grey. The signature color-blocked Boost sole with EVA plug inserts adds a nice contrast to knit construction, heightening that luxe-streetwear aesthetic. adidas-originals-nmd-r1-pk-camo-pack-06-320x213

Supreme X Black Sabbath Capsule Collection

The newest capsule collaboration from Supreme will commemorate iconic British metal band Black Sabbath. Supreme pays homage to Black Sabbath with a black and purple dominated collection. The release of the collection coincides with the band’s final world tour, who had a career spanning over five decades, a career that redefined rock and roll. The collection draws inspiration from  the band’s visual history, by revisiting some of its most iconic, occult-inspired graphics.  The collection is made up of streetwear staples, like hoodies, tees, denim trucker jackets, hooded parka, hockey jersey and a rug. One of the trucker denim jackets is patched with the cover of the band’s 1970 debut album, the parka is screen printed with the inverted cross from inside the record’s sleeve. Both images were designed by Marcus Keef, who also did Bowie’s artwork for his album The Man Who Sold the World. Hoodies also boast the graphics. Other Sabbath albums play as inspiration for the collection, the band’s second album, Paranoid, is on a crewneck sweatshirt, while tee shirts read lyrics like “War Pigs”, while another features a still from the lead single of the album. The hockey jersey is printed with a monochrome graphic of Ozzy that made p the cover of the band’s fourth album. The collection might have die hard metal fans on line with skaters waiting to get their hands on it.

untitled-article-1459186806 untitled-article-1459186806-body-image-1459187173 untitled-article-1459186806-body-image-1459187143 untitled-article-1459186806-body-image-1459186983

MISBHV Spring 2016

MISBHV is a Polish based unisex brand. The brand has a rebellious DIY aesthetic, use of patches and print is always a part of their collections. MISBHV has gained a reputation for its distinct mix of grunge and luxe street-wear, past collections featured tailored streamlined trenches with patchwork. Like previous collections the brand sticks to what it knows best, holding on to that punk rock meets streetwear vibe. Their spring lookbook highlights the rebellious nature of the brand, featuring wardrobe staples in bold colors and daring graphics, done in modern proportions. The proportions are seen in oversized long sleeves and two-tone denim flares. Other standouts include biker jackets with their signature patchwork, oversized dresses, printed coach jackets, patchwork shorts, polo shirts and destroyed denim shirts. The color palette of the collection is dominated black, white, pink and light denim. MISBHV continues their appeal for the style confident, willing to risk everything for individuality.

misbhv-2016-spring-summer-collection-001 6-640x428 misbhv-2016-spring-summer-campaign-6 misbhv2 misbhv-2016-spring-summer-campaign-2 misbhv1 misbhv-2016-spring-summer-campaign-8

Stella McCartney Collaborate With Adidas On The Ultra Boost For Spring 2016.

Long time adidas collaborator Stella McCartney has done another version of the Ultra Boost, last spring there was a much darker color way of a Stella McCartney Ultra boost, with black, grey and dark purple as the cold scheme. For spring 2016 the prime knit upper is done in a white and blue base, with a tan tongue tab that takes on the Stella McCartney branding, orange is at the side mid-foot, and pink laces. The Clima Cool running shoe is constructed with a sole support system exclusive to the Stella McCartney line. The molded synthetic and meds mid-foot cage provides optimal support that improves performance. 

adidas-stella-mccartney-ultra-boost-1

Get Your Air Max In Time For Air Max Day

On March 26 1987, Nike released the Air mAx 1 and it changed the sneaker game. With its visible air bag in the midsole, an element of design by Tinker Hatfield, the shoe has become a modern day footwear icon. Just in time for Air Max day, Nike has released an all new color-way of the Air Max Zero. The Air Max Zero was the original prototype for the Air Max 1. The latest version is revised with some of Nike’s new technologies and premium materials. The shoe boasts a yellow, black and white color way, similar to the original. Tinker Hatfield’s signature, and a number representing the pair’s spot in this release are on the insoles. 

nike-air-max-zero-yellow_gexdsv

 

 

Another variation of the Zero is the Air Max Zero Tokyo, it is a women’s exclusive that’s inspired by Tokyo’s unique art scene. A Pattern of waves are on the forefoot and heel in a contrasting Midnight Navy stitching, while Champagne Pink suede and mesh takes over the upper. It features gold lace debris and tips that utilize the TKO callouts. This Air Max Zero is a part of a larger City Collection. 

nike-air-max-zero-wmns-tokyo-release-date-01

 

Both sneakers are available at both rime locations.

WBW:Solange’s Online Store, Saint Heron.

Solange has partnered with PUMA honoring the diversity of women, she even teamed up with luxury skin care brand Kiehl’s with an anti-wrinkle treatment, which the sales benefitted education charities. Now she has launched Saint Heron. The eCommerce multimedia platform has a community agenda. The online store offers products that celebrate diversity in design, with products produced by people of color. The mission is to celebrate cultural diversity through apparel, curated events and housewares. The platform allows designers to expand their brand outside of fashion, such as promoting young designers or having designers collaborate with other artists in different mediums. Feeling the lack of diversity in fashion and the arts, Solange uses the Saint Heron platform to start a conversation about innovative designers of color. The products are true to Solange’s colorful, eclectically organic taste, it’s exciting to see how the content grows and what the style connoisseur has to offer us.

FullSizeRender-114

Copyright 2013 | NY Web Design | Design Burd Inc