Rime

Nike Air Presto Shady Milkman

The Nike Air Presto, known as the T-shirt for your feet, with its unique system in XXXS-XXXL and an elastic upper that hugs the foot. The minimalist style and snug support made it a favorite amongst runners and collectors. The updated version has a stretch mesh upper for a comfortable fit, while different aspects of the sole aids in durability and traction. Nike have been releasing original color-ways of the shoe, and the latest is the Shady Milkman version from 2000. The upper is done in a weathered grey, with navy and yellow accents. This color-way is one that hasn’t resurfaced before, which should be a big plus for the collectors. They are currently available at both rime locations.

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Nike Roshe One Hyperfuse In Team Red and Racer Blue

The Nike Roshe is a simplistic silhouette that has been done in man colors and prints. The Hyperfuse version features a lightweight upper and cushioned midsole for support and comfort, without bulk. Done in breathable mesh upper fro ventilation. The Hyperfuse construction stands the test of time.  The Solarsoft sicklier adds premium comfort, while the Waffle pattern outsole is good traction. The latest color-ways are Team Red and Racer Blue, both are done in tonal red and tonal blue respectively, covering the entire shoe including its Hyperfuse built upper, laces, inner interior and rubber sole, with slight reflective accents at the eyelets and side swoosh. The all over tonal colors streamlines the sneaker and allows for them to work into any outfit. They’re both currently available at rime locations.NikeRosheOneHyperfuseRacerBlueUniRed-1200x800-1

Alpha Industries Spring 2016

The bomber jacket has become a fall/winter staple. Alpha Industries has seen the benefits of this trend, because the brand offers a great quality MA-1 bomber at a reasonable price. The brand have been commissioned to make military garments in the past, not inspired, but by the actual military, so most of their products consists of reproductions of military classics. As of recently the brand has steered towards a more fashionable take on their items. The Spring collection is about getting lost, whether it’s on the streets of the city or off the grid in the desert somewhere. The bombers are perfect for those cooler Spring nights. The collection features the L-2B flight jacket, the classic M-65 field coat and the lightweight version of the MA-1. There’ll be a range of different colors for the MA-1 for Spring, like white and baby blue, as well as an elongated trench-length version of the bomber.

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Nike Air Force 1 Ultra Flyknit

The Air Force 1 is one of Nike’s iconic silhouettes, and there hasn’t been much of an update to it over the years. The familiar appearance of the sneaker has made it Nike’s best selling shoe. So for its first up date, Nike has decided to merge the Air Force 1 with their lightweight Flyknit material. The flyknit material takes over the entire upper, while the sole has injected pylon tooling similar to the Roshe, which allows for a longer, more comfortable wear. Details, such as the amount of the stars on the outsole of the tip and heel, have been maintained. The Air branding on the side has been inverted, and the Swoosh, backtab and strap are made out of leather, sticking to the original makeup of the AF1, but with a modern take. The new materials has made the AF1 half the weight of its original.

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WBW: Aimé Leon Dore Women’s Collection

Aimé Leon Dore is designed and manufactured in New York City. The brand has had growing success for the past few season with their men’s collections. The brand is simple yet powerful, using timeless pieces with that unique Aimé Leon Dore aesthetic. The young brand has steered away from the seasonal calendar, instead the brand offers the customers the pieces directly through their online store, which allows the brand to produce reasonable prices of the NYC made pieces. Their first women’s collection is called 47th St and sticks to the aesthetics of the brand that has made it successful. The collection merges new silhouettes with the same Aimé Leon Dore vibe, which is a clean, effortless one with a feminine appeal. Their outerwear are standouts like the wool top coat and billowing faux fur coat. The brand does a great job at adapting menswear inspired pieces for the female silhouette like the waffle leggings and bike jackets, which if paired with certain items can translate into a downtown cool vibe channeling a little grunge. Aimé Leon Dore women’s collection might have been inspired by the European influenced cleanliness of their menswear, but when you look at the pieces from the womenswear, there’s a piece for any style aesthetic. The brand stayed true to their aesthetic while opening the range of their consumership. It’s a smartly designed collection.

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Adidas’ Future Dystopia For 2016 Campaign

Adidas released a short campaign video to show what they’re offering for Spring 2016. The video shows how the German based company will be shifting its focus away from just sports and moving into the use of celebrities and influencers. In the past the brand has done collaborations with Rita Ora, Pharrell and Kanye, with much success. The video depicts four brand influencers as ones to watch in the future, lifestyle blogger and model Aleali May, Cleveland Cavaliers player Iman Shupert, Singer Kyu Steed and artist Design Butler finding there way through a dystopian world that leads to a prismatic tunnel, which represents a brighter future. The video takes on a theme of dependance on technology and social media. The video pushes against the idea of a future with no hope. Adidas does well in the streetwear field by listening to the consumer and staying up to date on what’s fresh and new, on what really drives youth culture. The video challenges the idea of what it means to create your own future, targeting a younger consumer motivated by a cultural standpoint. The dystopian video is meant to inspire overcoming hurdles, despite societal limitations. The video also showcased glimpses of current and upcoming silhouettes by the brand, like the NMD Runner, NMD R1 and the Tubular Doom.

University Blue Nike Air Foamposite One

This silhouette usually takes on a royal blue color way, instead the shoe is made up of a university blue, white and black color scheme. The entire Foamposite shell base is done in University Blue. While the black details are done on the tongue, eyelets, laces and inner lining, with bits of blue on the pull tabs. As the outsole is translucent there is a bit of an icy accent in it, tieing in the University Blue of the upper, giving the shoe a super clean, tonal color way. These are available at both rime location on February 5th.

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A$AP Rocky Collaborates With Guess

Guess was a hot commodity in the ’90s, especially in NYC with hip hop culture, with many rappers of the time mentioning the brand in their songs.  But since then the brand has moved on to the mall crowd. This collaboration could be seen as a return to hip hop culture, as A$AP is one of those names of Hip Hop today. The rapper is a fashion connoisseur, referencing high fashion houses in his songs, also having a hand in putting Hood By Air on the map and has mastered the runway to street look. For their collaborative capsule collection, A$sap gives us a heavy taste of nostalgia, by the silhouettes and textiles used. During Guess’s reign in the ’90s that washed out denim look, striped tees and turtlenecks, was the look—A$AP gives small updates to iconic Guess pieces, like the S being replaced by A$AP’s signature money symbol. The Campaign for the collection mirrors the vibe of the clothes with a polaroid aesthetic. The clothes and campaign together are things that would resonate with the Tumblr and Instagram demographic. Also the rapper has shot an editorial with Pop magazine featuring the collection modeled by him and one of the most in demand models of the ’90s, Naomi Campbell. The images are reminiscent of Guess ads of the past. The collection should do well with the younger set fascinated by ’90s culture.

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North Face Purple Label’s Spring 2016 Collection

The Japanese extension of North Face is called the Purple Label and the designs are nothing of what you would expect to see at the North Face section of a hunting goods store. The color palette of tan, blues, grey and even camo are a nice transition into the warmer weather. The silhouettes makes it easy to mix and match to create outfits of any aesthetic, like the men’s came shorts and the women’s denim tunic.There are even pieces that fit a more dressier lifestyle—a men’s suit paired with a bomber jacket, or the other variation that’s with shorts instead of pants. While the dressier option for women is a pencil skirt with hardware details or the khaki slip-dress. The outerwear of course is designed to brace the season’s elements while remaining functional. The print on some of the denim pieces, while reminiscent of a bandana, still comes across very fresh. The collection is rounded out by backpacks, beanies, bucket hats and duffles. 

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Women’s new Balance 530 Bionic Boom

New Balance is updating their ’90s 530 model by giving it a monochromatic look inspired by robots. The pops of hot pink Highlights the mesh and suede overlays. Soft leather features in clean white on the upper is a nice contrast the bright pink and deep black. The combination of bright pink, back and white with the soft leather and mesh makes the running shoes able to transition from performance shoe to leisure, everyday wear and basically whenever you’d want to wear them. They’re currently available at both rime locations.

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