All-Star Weekend 2015

Events, Footwear, News, Rime News

 New York City was the place to this weekend. With Valentine’s Day on Saturday the 14th and Fashion week going on, the city was on fire. The NBA All- Star Game returned to New York City for the first time since 1998, 17 years too long, around the time Seinfeld was wrapping up their final season and Complex was still a few years from even being introduced to us. What I enjoy about this All Star Weekend is that it isn’t just about the big game. It brought so many things to see around the city, and of course Nike was a main contributor to these pop-up sites around the city.

Nike and Footlocker opened the doors to the world’s largest House of Hoops retail store. This is just a temporary pop-up located outside of Madison Square Garden, filled with Nike Basketball, Sportswear, and of course Jordan Brand product in celebration of this past weekend’s game. The location will close shortly after these events on February 22nd.  The pop-up store located on the corner of Bowery and Great Jones Street downtown is  a real-life replica of the company’s new app, SNKRS and a life sized shoebox.

Rime Crew Members, Tameika and Jossy had a chance to check out Nike’s Zoom City Bank in Brooklyn, New York on Saturday February 14th. During the event they got to go in the Nike Basketball’s Vault from 1982-2015 where they displayed original basketball sneakers through out the years. There was also a panel that featured creative directors and executive designers of the company, as well as legendary players like Scottie Pippen and JR Smith.

Screen Shot2.Nike pop-up shop in downtown NYC.

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                  Rime crew members at Nike’s Zoom City Bank.

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Inside Nike’s Zoom City Bank