Rime

The sun is shining, music blasting and you have a cold drink in hand – Can you picture it? This is definitely the look for Summer 2014. You can catch me at Mad Decent Block party, Brooklyn hip Hop festival and finishing the season off with Made In America of course.

Festival Rule numero Uno: Stay Hydrated! The Obey Journey Duffle helps you lug your water around along with your personals including your mobile device and portable charger!

Rule 2: Comfy Footwear – long lines and headliners = hours of standing on your feet. Cop the Ash Footwear Jungle Slip On to stay cool comfortably.

Rule 3: Sun Protection – Compliment your bag with the matching cap, shade those eyes and avoid sunburn on that forehead of yours! Flip it to the back once the sun goes down to keep your fly consistent.

Rule 4: Light Fabrics Only – Faux leather pants and a muscle tee are the perfect combination to round off your accessories sans sweaty pits and fire crotch action.

Happy festival hunting, may the odds be ever in your favor!

Picked up the latest Footwear News? Sue chats about the mens market in terms of trend and aesthetic. Sneaker celebrators all over the world have a great surprise in store this Summer, Etonic is back (early July) and will be sold at select retailers in limited quantities including Rime of course! Not familiar with Etonic? Check the 1986 ad below with founder and hall of famer Hakeem Olajuwon, followed by a few words from Shaq highlighting Olajuwon’s career.

The latest Roc Nation princess has been known for her clever ensembles mixing street wear and high fashion. Her recent announcement of her upcoming Adidas collection next month is only natural and we’re excited to see something exciting, fashion forward and fun for the ladies.

Ora’s line will come in five different capsules with three separate launch days: August 21 for the “Black” line, September 4 for the “Pastel” and “Colorblock Packs” lines, and November 1 for the “Spray” and “Roses” lines.

“I wanted people to be comfortable but be sexy at the same time. The inspiration actually for that was that I used to have these trousers with these see-through panels but they got ruined in the wash and I could never find another pair.”

Its been a huge year so far for Ora and this collaboration is nothing short of amazing, stay tuned because we cannot wait for you to shop the collection along with us!

Vibe to her latest #1 single “I Will Never Let You Down”

http://youtu.be/50GQjUZ4P3M

Ewing Athletics returns again with something to rock in the warmer weather we’ve (finally) been experiencing in NYC! The Ewing 33 HI  ”Biking Red” will release this Friday at both Rime locations. Don’t miss out on the smooth suede upper finished off with the perfect classic gum sole. Call us for any further inquiries.