#RimeStyles: Melody Ehsani x Reebok Pump Omni Lite ME

RimeStyles: Melody Ehsani x Reebok Pump Omni Lite

Stay behind the scenes in a tapered sweat pant, simple fleece hoodie and lay the icing on the cake with a smooth biker jacket. Stay warm with a classic beanie and knit scarf. There’s really no room for error with this look but you may want to exercise your layering capabilities. Unless you’re being chauffeured of course.

L O V E Month: Melody Ehsani x Reebok Classic Pump Omni Lite

February is steadily approaching and I can’t help but to be totally cliche and think of Valentines Day. Did you know its actually a fertility celebration?  Not so much dinner, chocolates and champagne but love can definitely be left to interpretation. February brings us a very special gift this year brought to you by the Reebok Classics x Melody Ehsani - the Reebok Pump Omni Lite ME “Love Me or Leave Me Alone”.

Melody Ehsani pays homage to her accessory design roots with bold “Love” lace locks reminiscent of her early designs. Complete with four laces to showcase your personal flavor and switch up your swag, the entire upper is covered in python. A refreshing color way from the traditional pink/red valentines day combo.

Stay tuned for the release, SEVEN days before V Day (02/07) at our Brooklyn location ($200). This one is for the lovers <3




Meika styled these with her black tapered sweats, stay tuned for a #RimeStyles inspired by her look and a mens look as well!



Kanye Can Have fun Too


Mr. West enjoys a night out at the club in Paris jamming to my song of the moment Young Thug- Danny Glover. Listen to the track below.


Happy Birthday Mac : Thirty Years of Innovation

Apple made several personal computers before the original Macintosh, but it’s the machine that launched the brand, and it stuck. The Mac was the first consumer personal computer to feature a graphical user interface and was arguably the most important release in consumer PC market. Recently, a prototype of the original Mac popped up on eBay, which attracted bids as high as $100,000.


Tisci takes Nike

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Nike taps Riccardo Tisci of Givenchy to design not one, not two or three but FOUR air force 1 styles to release early this year at select Nike stores. The Nike R.T. Air Force 1 Collection will release in two distinct packs starting in spring 2014. The collection will include the Nike R.T. Air Force 1 Lo, Nike R.T. Air Force 1 Mid, Nike R.T. Air Force 1 Hi, and the Nike R.T. Air Force 1 Boot and be available globally at select retailers and on Nikelab.com. All styles will be available in white from March 1, and in black from April 1. In addition there will be one t-shirt released with the entire collection using the iconic Nike swoosh, Tisci’s initials and the star that can be found on many pieces from his 2013 designs.

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Some have posed the question, ‘Is this a way to get back the superstar/ non athlete appeal now that Kanye West is gone?” Doubt it, but Rick Owen’s adidas collaboration may be another story.

kanye x tisci


FADER’s Grammy Red Carpet Fantasy

I don’t know the first thing about football or draft picks or fantasy football so FADER’s fantasy outfit picks for the 2014 Grammys red carpet was a natural substitute. Scroll for what they would dress your faves in (surprisingly no Bey and Jay) and more.

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ScHoolboy Q talks Early Beginnings

With the release of Schoolboy Q’s Oxymoron approaching, Q catches up with hip hop analyst and hot 97 radio show host Peter Rosenberg to discuss his earlier works and how he got into the game.


Listen below another single released off Oxymoron, releasing February 25th.


Nike Lebron 11 “Graffiti”

nIKE Lebron 11 Graffiti


Are you ready for the first Lebron 11 release of the new year? He breaks into 2014 with an interesting graffiti design that would definitely make for an eye catching look on the icy streets. Pick up your pair of the Lebron 11 “Graffiti” ($200) at either Rime Brooklyn or Rime East for tomorrows release!

New Balance M997GY Reissue



Returning to us from 1991, New Balance has reissued the ever popular 997 silhouette. The brand maintains its authenticity by using the original materials and technology. Complete with pigskin and mesh upper linking back to the 1991 style including a basketball print synthetic cuff, knit tongue, reflective ‘N’ logo, soft synthetic lining and blown rubber outsole.

Pick yours up at our Brooklyn location for $200 this Saturday, January 18.



New Music: Vampire Weekend feat Danny Brown, Heems and Despot – Step “Wintertime” Remix

After delivering the well-received Modern Vampires of the City via XL Recordings back in May, Vampire Weekend presents the “Wintertime remix” to “Step.” The rework kick-starts with Detroit rhymesayer Danny Brown on a pensive tip, before New York natives Heems and Def Jux’s Despot follow up with their own charismatic verses. Strung together by a dreamy chorus lent from the original, the “Wintertime Remix” extends itself into rap circles as a compelling number for the start of 2014. – Hypebeast


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