B.N.B.B.C. (Brand New Billionaire Boys Club)


In 2005, Pharrell Williams, partnered with Japan’s fashion icon Nigo, the founder of A Bathing Ape (BAPE). The two collaborated to create and launch new premium streetwear brand: Billionaire Boys Club (BBC). Since then the duo have been luanching their streetwear brand to this current day with amazing styles and design to the brand. Be sure to stop by Rime in both locations or call to check out some of BBC’s new seasons clothing line



Today is Memorial Day– the unofficial start to the summer season.  We have time to soak in the sun, enjoy the nice weather and hangout with friends and family. While we celebrate this holiday with laughter and enjoyment…we should still take the time to give our condolences to our fallen solders  who help protect and serve our country. First and foremost, we, the Rime Crew, thank you and salute you.  Thank you for the gift our freedom.  We honor your sacrifice in the service of our country.

Lil Wayne X Spectre by Supra


This just in for all you Lil Wayne fans and sneaker heads: after recently hosting his Spectre by Supra launching event, the Lil Wayne sneaker will be hitting selected retailers this Saturday, May 18th.  Rime is one of the select retailers who will have this exclusive footwear. So be sure to call or email Rime for more details on the release!



With summer on its way, what a better way to stay cool and out of the sun than with five-panels, snapbacks, and fitted caps from brands Obey, Staple, Billionaire Boys Club, Norse Projects, and General Public. Styles are available at both Rime locations. Call or Email for more details.

Rime Style: The Couch Sessions x Khary Durgans

You might have seen me lurking in the back of the Rime store in Brooklyn with a camera or just looking cool on my laptop. You might have even seen me save a kitten or something. Either way, if you have or have not met me, my name is Khary Durgans. I’m a rapper from Providence, RI who happens to be the web/photography/graphic design/event coordinator for the dopest sneaker boutique in the city!


Recently I was on the L train to my side hustle/internship at Fader magazine when I was stopped by an awesome lady from The Couch Sessions who liked my style and wanted to feature me on the street style section (The Concrete Runway) of their blog. Of course I was rocking some of the dopeness that I have acquired from Rime NYC, so I mentioned where each or my clothing items were from.


Peep the link below for the full feature:



Stay turnt up,


Khary Durgans.


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