Bobitto Garcia X Pro-Keds Royal Flash Drop Event

Events, Footwear

This comes down to a simple case of you do or you don’t know who Bobbito Garcia is?
If you do, I’m sure you have already read all the blogs and have marked October 28th on your calender as the day Bobbito’s Pro-Keds Royal Flash drop at Rime, where he will be signing and hanging out starting at 2:00 pm.
But if you have no clue who I’m talking about then I suggest you read up on him after the jump and why you don’t want to miss this event.
Bobbito Garrica
aka, DJ Cumberslice, Bobbito The Barber, Make It Happen, Boogie Bob, Kool Bob Love, Soul Food Bob, Bag of Tricks…Legend!

Height: NA
Weight: NA
Born: 9/25/66, NYC
Collage: Wesleyan University
Acquired: Free Agent, 2009

DJ, Writer, Entrepreneur, Streetball Player, Sneakerhead, Member of Rock Steady Crew

Career Stat: 90-98
Co-hosted The Stretch Armstrong and Bobitto Show on WKCR.

In 98 The Source named the show “Best Hip Hop Radio Show of All Time.”
Career Stat:
Bobbito wrote an article titled “Confessions of a Sneaker Addict.” The article was published in The Source magazine in 1991.
Landed a gig with Nike as a consultant and appeared in over 40 of there television commercials.
Career Stat: 95-01
Founded and owned vinyl-only imprint Fondle ‘Em Records which helped jump start the underground hip-hip scene in the late 90′s. It also introduced cult artist MF DOOM and became one of the US labels to release music from a South African rap act.

“One of the most consistently compelling underground hip-hop labels you’ll find.” – Brian Coleman, CMJ
Career Stat: 96-00
Owned two stores called “Bobbito’s Footwork.” The first opened in New York with a second one to follow in Philly. Aside from kicks, the shops also stocked second-hand vinyl, fat laces, and graffiti magazines.
The blueprint for many sneaker stores today.

Career Stat: 03-Present
Created Bounce: From the Playground, a quarterly magazine devoted to streetball.
He has been a contributed his writing and photography to a number of other publications including Vibe and The Source.
Career Stat: 05
Author of the Sneaker Bible Where’d You Get Those? New York City’s Sneaker Culture 1960 – 1987.
The critically acclaimed book was reprinted in paperback in 2006 and is still selling well to this day.
Career Stat: 05-06
Was the host and creative director of ESPN’s It’s the Shoes, where he interviewed celebrities about there their sneaker collections.
Was also centrally featured in the 2005 documentary film Just For Kicks.
Career Stat: 03, 05, 07
Preformed the announcer’s voice in the video games NBA Street Vol. 2, NBA Street Vol.3, and is the M.C. of the Sprite Slam Dunk Contest in the video game NBA 2K8.
Jealous yet? He also acted alongside O-tip, Mary J. Blige, and Fat Joe in the feature film Prison Song, and played a DJ in Spike Lee’s Summer of Sam.
Career Stat: 06
In 2006, Madison Square Garden Network (MSG-TV) hired Mr. Garcia to do the “Hot Minute AT The Half” reports with celebrities in the crowd during New York Knicks home games.
He became the first Latino broadcast member in the 60-year history of the franchise.
Career Stat: 07
Nike asked him to be an ambassador for their AF1 25th Anniversary campaign and released the Kool Bob Love AF1′s.
Not the first time he has worked with Nike.
Career Stat: 09
In 2009 Bobbito worked on Bolkhedz animated web series on He was the voice of Eatho; the smart Puerto Rican B-baller.
Was an award winning series.
Not the first time he has released a shoe with Nike.

Career Stat: 09
Pro-Keds release the Bobbito Garcia Royal Flash “El Barrio” pack in celebration of the sneakers 30th anniversary.
Stay Tuned!